Growth Marketing Manager

Art Technology and Software; Ernakulam; On-site; INR 1,500,000 - 2,800,000; Full time

Job summary

Art Technology and Software is seeking a Growth Marketing Manager to build a scalable, multi-group growth engine from the ground up in India. You will own demand generation, viral loops, referral systems, and content-led strategies aligned with ICPs.

You will manage full-funnel initiatives across paid and organic channels, AB testing, analytics dashboards, and Zoho CRM workflows, targeting UK/EU fintech audiences.

Qualifications

• 5–10 years of experience in growth marketing, demand generation, or performance marketing.
• At least 3 years of experience in B2B tech services, SaaS, or fintech.
• Proven experience in building growth systems within IT services companies.
• Demonstrated track record of developing viral loops, referral engines, or product-led growth mechanisms with measurable pipeline impact.
• Strong analytical capabilities, including dashboards, lead scoring, multi-touch attribution, and A/B testing.
• Proficiency in data handling using SQL or advanced spreadsheets.
• Excellent written and verbal English communication skills, targeting UK and EU financial services audiences.
• Hands-on experience with LinkedIn Campaign Manager, Google Ads, SEO tools such as Ahrefs or SEMrush, and AI tools including ChatGPT, Claude, Codex, and Gemini.

Responsibilities

• Design and launch viral loops and referral programmes using free tools, shareable content, and client incentives to generate self-reinforcing lead flow.
• Own full-funnel demand generation across paid channels such as LinkedIn Ads and Google Ads, as well as organic channels including SEO and LinkedIn content.
• Manage account-based marketing initiatives, email nurture campaigns, and event-to-pipeline conversion strategies.
• Build and run structured growth experiments on a quarterly basis, focusing on rapid testing, eliminating low-performing initiatives, and scaling successful strategies.
• Manage Zoho CRM and Zoho Marketing Automation workflows, including lead scoring, drip campaigns, SDR handoff, and attribution tracking.
• Drive LinkedIn thought leadership programmes across leadership profiles, maintaining a consistent posting cadence.
• Build and monitor growth dashboards tracking metrics such as customer acquisition cost, MQL to SQL conversion, pipeline velocity, channel ROI, and viral coefficient.
• Create high-quality fintech content, including payment flow explainers, operational playbooks, and compliance guides targeted at technical decision-makers.

Skills

Growth marketing

Demand generation

B2B SaaS

Fintech domain

Viral loops

A/B testing

SQL

LinkedIn Ads

Google Ads

SEO

Content marketing

Analytics

Lead scoring

Multi-touch attribution

Dashboards

Zoho CRM

Zoho Marketing Automation

Google Analytics 4

LinkedIn Campaign Manager

Apollo.io

Ahrefs

SEMrush

Canva

AI tools

Zapier/Make

Tools

Zoho CRM

Zoho Marketing Automation

Google Analytics 4

LinkedIn Campaign Manager

Google Ads

Apollo.io

Ahrefs

SEMrush

Canva

Claude

Codex

Gemini

Zapier/Make

Landing page builders / A/B testing

Job description

• The Growth Marketing Manager will be responsible for building a scalable growth engine across multiple group companies from the ground up.
• The role will focus on driving qualified pipeline through viral loops, referral systems, and content-led demand generation aligned with defined ICPs.

Key Responsibilities

• Design and launch viral loops and referral programmes using free tools, shareable content, and client incentives to generate self-reinforcing lead flow.
• Own full-funnel demand generation across paid channels such as LinkedIn Ads and Google Ads, as well as organic channels including SEO and LinkedIn content.
• Manage account-based marketing initiatives, email nurture campaigns, and event-to-pipeline conversion strategies.
• Build and run structured growth experiments on a quarterly basis, focusing on rapid testing, eliminating low-performing initiatives, and scaling successful strategies.
• Manage Zoho CRM and Zoho Marketing Automation workflows, including lead scoring, drip campaigns, SDR handoff, and attribution tracking.
• Drive LinkedIn thought leadership programmes across leadership profiles, maintaining a consistent posting cadence.
• Build and monitor growth dashboards tracking metrics such as customer acquisition cost, MQL to SQL conversion, pipeline velocity, channel ROI, and viral coefficient.
• Create high-quality fintech content, including payment flow explainers, operational playbooks, and compliance guides targeted at technical decision-makers.

Must-Have Skills & Experience

• 5–10 years of experience in growth marketing, demand generation, or performance marketing.
• At least 3 years of experience in B2B tech services, SaaS, or fintech.
• Proven experience in building growth systems within IT services companies.
• Demonstrated track record of developing viral loops, referral engines, or product-led growth mechanisms with measurable pipeline impact.
• Strong analytical capabilities, including experience in dashboards, lead scoring, multi-touch attribution, and A/B testing.
• Proficiency in data handling using SQL or advanced spreadsheets.
• Excellent written and verbal English communication skills, targeting UK and EU financial services audiences.
• Hands-on experience with LinkedIn Campaign Manager, Google Ads, SEO tools such as Ahrefs or SEMrush, and AI tools including ChatGPT, Claude, Codex, and Gemini.

Good to Have

• Domain knowledge in payments, card issuance, or open banking.
• Experience marketing to UK and EU fintech buyers such as CTOs, VP Engineering, COOs, and CEOs.
• Experience in community building through Slack groups, LinkedIn communities, or practitioner networks.

Tech Stack

• Zoho CRM and Zoho Marketing Automation.
• Google Analytics 4.
• LinkedIn Campaign Manager and Google Ads.
• Apollo.io.
• Ahrefs or SEMrush.
• Canva.
• AI tools such as Claude, Codex, and Gemini.
• Automation tools including Zapier or Make.
• Experience in building landing pages and conducting A/B testing.

Skills: growth marketing,performance marketing,saas,b2b,demand generation