Growth Marketing

Trademo; Gurugram District; On-site; INR 1,200,000 - 2,000,000; Full time

Job summary

Trademo in Gurugram, India, seeks a Growth Marketing Specialist to own the demand generation engine. You will drive qualified pipeline through ABM programs, lifecycle email campaigns, and events, bridging sales and marketing with hands-on execution.

The role requires 2–4 years in B2B growth marketing, experience with email platforms (HubSpot/Marketo), and comfort building dashboards to measure funnel performance.

Qualifications

• 2–4 years in B2B demand generation or growth marketing.
• Experience with email marketing platforms (HubSpot or Marketo) and CRM usage.
• Familiarity with ABM and account-level targeting.
• Strong data skills for dashboards and funnel metrics.
• Excellent written communication for emails and event pages.
• Thrives in a fast-moving environment with partial clarity.

Responsibilities

• Own end-to-end ABM execution: target lists, campaigns, and pipeline influence.
• Build and manage lifecycle email programs with onboarding and nurture flows.
• Own events calendar end-to-end: webinars, trade shows, roundtables, with follow-ups.
• Run growth experiments across channels; document learnings and scale what works.
• Own marketing tech stack: email, CRM integration, ABM tooling.
• Build weekly/monthly dashboards tracking MQLs, pipeline, engagement, and ROI.
• Manage lead handoff between marketing and sales with clear qualification criteria.

Skills

B2B demand gen

Email platforms (HubSpot/Marketo)

ABM principles

Data analytics

Copywriting

Fast-paced environment

Tools

CRM Systems

ABM tooling

Job description

About Trademo

Trademo is an AI-native platform for global trade management and intelligence. It helps enterprises stay compliant with global trade regulations, optimize tariffs, uncover new business opportunities, and discover qualified suppliers.

Its proprietary global trade data foundation spans tariffs, customs, import-export controls, corporate ownership, sanctions, PEPs, AIS connectivity, and 3.5 billion shipment records, powering TrademoKG, the companys proprietary knowledge graph. Purpose-built AI agents automate critical workflows across trade compliance, classification, prospecting, and supplier discovery.

Trademo was founded in 2020 by Shalabh Singhal, a third-time entrepreneur and alumnus of IIT BHU, the CFA Institute, and Stanford GSB Seed. The company has raised $12.5 million in seed funding from Amit Singhal, former SVP at Google; Sridhar Ramaswamy, CEO of Snowflake; Neeraj Arora, former Chief Business Officer at WhatsApp; and Saama Capital.

Role Overview

As a Growth Marketing Specialist, you will own the demand generation engine at Trademo. You will be responsible for driving qualified pipeline through targeted account programs, lifecycle email marketing, events, and structured growth experiments. This role sits at the intersection of sales and marketing, and requires someone who can move from strategy to execution without losing either. You will also own marketing operations and reporting, ensuring leadership always has visibility into what is working and what is not.

Key Responsibilities

• Own end-to-end ABM execution: define target account lists in coordination with sales, build account-specific campaigns, track engagement signals, and influence pipeline at the account level


• Build and manage Trademo's lifecycle email program, including onboarding sequences, nurture flows tied to firmographic signals, and re-engagement campaigns


• Own Trademo's events calendar end to end: webinars, trade shows, and industry roundtables, from logistics and speaker coordination to post-event follow-up sequences that convert attendance into pipeline


• Run structured growth experiments across channels and programs; document learnings, kill what does not move the needle, and scale what does


• Own the marketing tech stack including email platform, CRM integration, and ABM tooling; maintain clean data hygiene and lead scoring logic


• Build and manage weekly and monthly reporting dashboards tracking MQLs, pipeline influenced, email performance, account engagement, and event ROI


• Own the lead handoff process between marketing and sales, ensuring clear qualification criteria and consistent follow-through

Ideal Candidate

• 2 to 4 years of experience in B2B demand generation or growth marketing, preferably in SaaS, data, or intelligence products


• Hands-on with email marketing platforms such as HubSpot or Marketo, and comfortable working within a CRM


• Familiar with ABM principles and at least one approach to account-level targeting, whether tool-driven or LinkedIn-native


• Strong with data: can build a reporting dashboard, interpret funnel metrics, and make channel decisions based on numbers


• Good writer who can draft email copy, event landing pages, and account-specific messaging independently


• Thrives in a fast-moving environment and does not need perfect clarity to start executing.