Associate Manager - E-Commerce (Gurgaon/Mumbai)

dentsu; Gurugram District; On-site; INR 1,500,000 - 2,100,000; Full time

Job summary

Dentsu is seeking an experienced E-commerce & Quick Commerce Marketing Manager to lead marketplace and Q-commerce marketing initiatives across Amazon, Flipkart, Blinkit, Zepto, Swiggy Instamart, and more.

The ideal candidate has 2–4 years in e-commerce paid media with hands-on management of Amazon Ads and Flipkart Ads, plus data-driven growth strategies and strong cross-functional collaboration.

Qualifications

• 2–4 years of experience in e‑commerce paid media.
• Hands-on management of Amazon Ads and Flipkart Ads.

Responsibilities

• Develop and execute marketplace marketing strategies.
• Manage end-to-end advertising on Amazon Ads and Flipkart Ads.
• Plan campaigns across Sponsored Products, Sponsored Brands, Sponsored Brand Video, DSP, Display, Video, and Store campaigns.
• Optimize campaigns to improve ROAS, ACOS, TACOS, CTR, CVR and sales contribution.
• Coordinate visibility plans during seasonal events and platform-led campaigns.
• Build monthly and quarterly media plans aligned with business objectives.
• Forecast sales impact and optimize investments.
• Identify growth opportunities using platform insights.
• Improve market share, share of voice, and organic rankings.
• Recommend promotional strategies based on category trends.
• Drive new product launches and category expansion.
• Monitor KPIs and develop dashboards and performance reports.

Skills

E-commerce ads

Amazon Ads

Flipkart Ads

Performance marketing

Media planning

Data analysis

Cross-functional collaboration

Job description

Experience Required: 2 to 4 years in e-commerce paid media / retail media, with hands‑on management of Amazon Ads and Flipkart advertising; Q-Comm media experience preferred.

Looking for a highly driven E-commerce & Quick Commerce Marketing Manager to lead the planning, execution, and optimization of marketplace and Q-commerce marketing initiatives. The ideal candidate should have hands‑on experience managing performance marketing, media planning, sales growth, and platform relationships across Amazon, Flipkart, Blinkit, Zepto, Instamart, BigBasket, and other leading commerce platforms.

This role requires strong analytical skills, cross‑functional collaboration, and the ability to drive business growth through data‑driven marketing strategies.

Key Responsibilities

Marketplace Marketing

• Develop and execute annual, quarterly, and monthly marketplace marketing strategies.
• Manage end‑to‑end advertising on Amazon Ads and Flipkart Ads.
• Plan Sponsored Products, Sponsored Brands, Sponsored Brand Video, DSP, Display, Video, and Store campaigns.
• Optimize campaigns to improve ROAS, ACOS, TACOS, CTR, CVR, and sales contribution.
• Manage search visibility, keyword strategy, and category growth.

Quick Commerce Marketing

• Develop growth strategies across Blinkit, Zepto, Swiggy Instamart, BigBasket, Flipkart Minutes, and other Q-commerce platforms.
• Manage sponsored listings, search ads, homepage banners, category placements, and promotional campaigns.
• Coordinate visibility plans during seasonal events and platform‑led campaigns.
• Track assortment, stock availability, pricing, and promotional effectiveness.

Media Planning & Budget Management

• Build monthly and quarterly media plans aligned with business objectives.
• Allocate budgets across platforms based on ROI and business priorities.
• Forecast sales impact and optimize investments.

Business Growth

• Identify growth opportunities using platform insights.
• Improve market share, share of voice, and organic rankings.
• Recommend promotional strategies based on category trends.
• Drive new product launches and category expansion.

Analytics & Reporting

• Monitor all KPIs
• Develop dashboards and performance reports.
• Present business reviews to stakeholders.

Stakeholder Management

• Collaborate with platform account managers.
• Coordinate with brand, sales, finance, supply chain, and creative teams.
• Ensure campaign readiness for key events such as Prime Day, Big Billion Days, Great Indian Festival, End of Season Sales, etc.

Campaign Execution

• Lead planning for:
• Seasonal campaigns
• Brand days
• Platform events
• Promotional offers
• Coordinate creative assets and campaign timelines.
• Ensure high‑quality product listings.
• Improve product content and A+ content.
• Optimize storefronts and brand pages.
• Monitor ratings, reviews, and content health.