Growth Manager

Boomlet; Mumbai; On-site; INR 1,800,000 - 3,000,000; Full time

Job summary

Boomlet is seeking a Growth & Marketing Manager in Mumbai to drive business growth, build lead pipelines, and optimize conversion processes for an influencer marketing agency. The role blends strategy, execution, and analytics to generate high-quality leads and revenue growth.

Responsibilities span lead generation, CRM management, website optimization, SEO/GEO, online reputation, and performance analysis. 3–4 years in growth marketing or BD with agency exposure is preferred.

Qualifications

• 3–4 years of Growth Marketing, Lead Generation, or Business Development.
• Prior experience in an influencer marketing agency, advertising agency, or digital marketing environment.
• Strong understanding of CRM tools, SEO, email marketing, and outbound sales strategies.
• Hands-on experience with LinkedIn outreach, WhatsApp marketing, and lead nurturing.
• Excellent communication and relationship-building skills.
• Data-driven mindset with strong analytical abilities.
• Ability to multitask and work in a fast-paced agency environment.

Responsibilities

• Lead Generation & Business Growth: Build and execute lead generation strategies for brands and potential clients; identify decision-makers across marketing, branding, and digital teams; create outbound campaigns through LinkedIn, email, WhatsApp, and other channels; generate qualified leads and maintain a strong sales pipeline.
• CRM Management: Manage and optimize CRM systems for lead tracking and reporting; maintain accurate lead data, follow-ups, and conversion tracking; build automation workflows to improve efficiency and lead nurturing.
• Website & SEO/GEO: Work on website optimization to improve traffic, engagement, and conversions; execute SEO/GEO strategies to improve search visibility and inbound lead generation; coordinate with internal/external teams for website updates and landing pages.
• ORM & Brand Presence: Monitor and manage online reputation across platforms; ensure strong brand visibility and positioning through digital channels; identify opportunities for partnerships and brand growth.
• Research & Forensic Analysis: Conduct competitor and market research to identify growth opportunities; analyze campaign and lead data to improve acquisition strategies; provide actionable insights through reports and performance analysis.

Job description

We are looking for a Growth & Marketing Manager who can drive business growth, build lead pipelines, and improve conversion processes for our influencer marketing agency. The ideal candidate should have experience in outbound lead generation, CRM management, website growth, SEO, and digital outreach strategies.

This role requires a mix of strategic thinking, execution, and analytical skills to generate high-quality leads and contribute to revenue growth.

Key Responsibilities

Lead Generation & Business Growth

• Build and execute lead generation strategies for brands and potential clients.
• Identify and target decision-makers across marketing, branding, and digital teams.
• Create outbound campaigns through LinkedIn, email marketing, WhatsApp, and other channels.
• Generate qualified leads and maintain a strong sales pipeline.
• Coordinate closely with the business and client servicing teams for lead closures.

CRM Management

• Manage and optimize CRM systems for lead tracking and reporting.
• Maintain accurate lead data, follow-ups, and conversion tracking.
• Build automation workflows to improve efficiency and lead nurturing.

Website & SEO/GEO

• Work on website optimization to improve traffic, engagement, and conversions.
• Execute SEO/GEO strategies to improve search visibility and inbound lead generation.
• Coordinate with internal/external teams for website updates and landing pages.

ORM & Brand Presence

• Monitor and manage online reputation across platforms.
• Ensure strong brand visibility and positioning through digital channels.
• Identify opportunities for partnerships, collaborations, and brand growth.
• Create and execute email newsletter campaigns for lead nurturing and retention.
• Handle WhatsApp outreach and LinkedIn DM campaigns professionally.
• Track campaign performance metrics including open rates, response rates, and conversions.

Research & Forensic Analysis

• Conduct competitor and market research to identify growth opportunities.
• Analyze campaign and lead data to improve acquisition strategies.
• Provide actionable insights through reports and performance analysis.

Requirements

• 3-4 years of experience in Growth Marketing, Lead Generation, or Business Development.
• Prior experience in an influencer marketing agency, advertising agency, or digital marketing environment is preferred.
• Strong understanding of CRM tools, SEO, email marketing, and outbound sales strategies.
• Hands-on experience with LinkedIn outreach, WhatsApp marketing, and lead nurturing.
• Excellent communication and relationship-building skills.
• Data-driven mindset with strong analytical abilities.
• Ability to multitask and work in a fast-paced agency environment.

Good to Have

• Experience with automation tools and AI-driven workflows.
• Understanding of influencer marketing ecosystem and creator economy.
• Knowledge of Google Analytics, Meta tools, or marketing automation platforms.