Growth Lead

Studio1; India; Remote; INR 900,000 - 1,500,000; Full time

Job summary

Studio1 in India is hiring for a Growth/DevRel role focused on getting developers and buyers to see our work and turn attention into leads. This is a full-time remote position based in India, working with founders, content lead, engineers, writers, and designers.

You will own distribution strategy across Reddit, Hacker News, X, LinkedIn, Dev.to, daily.dev, and communities, adapt to platform shifts, and measure inbound pipeline while guiding interns.

Qualifications

• You spot what needs doing, own results, and drive outcomes.
• 1+ year in growth or marketing for a technical product (devtool, AI, SaaS, API, or open-source).
• Public launches or campaigns with measurable spread; explain why they worked.
• Distribution-first mindset; understand how developer communities react to brands.
• Comfort reading docs and talking to engineers.
• Daily use of AI tools and ability to verify outputs.
• Launch experience on Product Hunt, Hacker News, or guiding interns/freelancers.

Responsibilities

• Distribute our work where developers already are: Reddit, Hacker News, X, LinkedIn, Dev.to, daily.dev, and Discord and Slack communities, within each community's rules.
• Find the angles and hooks that make technical work spread: launches, open-source projects, tutorials, benchmarks, and opinions.
• Run Studio1's launches and bring the same playbook to client launches and campaigns.
• Build our distribution system from scratch for how developer communities work now: what goes where, when, and in which format, on a weekly rhythm.
• Turn attention into pipeline: inbound DMs, calls booked, and client leads, with the founders on follow-up.
• Notice platform and format shifts early, such as what X rewards now or what a subreddit will and won't accept, and adjust every week.
• Use AI tools such as Claude Code, Grok, ChatGPT, and automation to research communities, track conversations, and ship faster.
• Review what worked every week and do more of it. We measure inbound DMs, calls booked, client leads, and replies and follows from the right people, not views alone.
• Hire and guide interns as needed to scale distribution.

Skills

High agency

Growth marketing

Technical product experience

Public launches

AI tools daily

Developer communities

SEO / Hacker News / Product Hunt

Job description

Studio1 does DevRel and developer marketing for devtool, AI, and open-source teams. We have worked with 35+ teams and driven 3M+ content views. Content without distribution is just a draft sitting in a folder, so we are hiring someone to own how our work, and our clients' work, gets found and shared. This is a growth role for technical products. Your job is to get the right developers and buyers to see our work and turn that attention into leads. You will work closely with our Content Lead: they own what we make, you own where it goes and what it brings in.

Why this role exists One post from X that sums up how we think about it: for early-stage tech companies, community, founder-led content, and social media are the channels that work.

What you will do

• Distribute our work where developers already are: Reddit, Hacker News, X, LinkedIn, Dev.to, daily.dev, and Discord and Slack communities, within each community's rules.
• Find the angles and hooks that make technical work spread: launches, open-source projects, tutorials, benchmarks, and opinions.
• Run Studio1's launches and bring the same playbook to client launches and campaigns.
• Build our distribution system from scratch for how developer communities work now: what goes where, when, and in which format, on a weekly rhythm.
• Turn attention into pipeline: inbound DMs, calls booked, and client leads, with the founders on follow-up.
• Notice platform and format shifts early, such as what X rewards now or what a subreddit will and won't accept, and adjust every week.
• Use AI tools such as Claude Code, Grok, ChatGPT, and automation to research communities, track conversations, and ship faster.
• Review what worked every week and do more of it. We measure inbound DMs, calls booked, client leads, and replies and follows from the right people, not views alone.
• Hire and guide interns as needed to scale distribution.

What we are looking for

• High agency: you don't wait to be told what to do. You spot what needs doing, figure it out, ship it, and own the result.
• 1+ year in growth or marketing for a technical product: a devtool, AI, SaaS, API, or open-source project. Experience only with general consumer brands is not a fit.
• Proof in public: launches, posts, or campaigns you ran that spread, and you can explain why they worked.
• You think distribution-first, and you know how developer communities react to brands and what not to post: no spam, no vote manipulation.
• You are comfortable with technical topics. You can read docs and READMEs and talk to engineers.
• You use AI tools every day and check what they produce.
• Launch experience on Product Hunt or Hacker News, or with SEO, is a plus, and so is having guided interns or freelancers.

Role details

This is a full-time remote role for India-based candidates. You will work closely with the founders, our Content Lead, and our engineers, writers, and designers.