Content Lead

Studio1; India; Remote; INR 1,200,000 - 2,000,000; Full time

Job summary

Studio1, a content-focused studio for devtools, AI, and open-source teams, seeks a content creator to own weekly publishing across X, LinkedIn, our blog, newsletter, and founders’ personal profiles. You’ll craft and ship posts in a voice that sounds human while coordinating with design, video, and engineering input.

You will build and run a lean content system, turning one strong idea into threads, posts, clips, and newsletter sections, with AI-assisted research and drafting.

Qualifications

• 1+ year creating content for a technical product (devtool, AI, SaaS, API, or open-source).
• Public proof of work via X/LinkedIn or another channel and ability to explain results.
• Ability to rewrite hooks and articulate impact succinctly.
• Comfort reading docs and talking to engineers.
• Experience with short-form video, newsletters, or founder-focused writing is a plus.

Responsibilities

• Keep profiles active across X, LinkedIn, blog, newsletter, and video, plus founders' profiles.
• Pull founders' experiences into posts without them writing everything.
• Create, ship content, and coordinate with design/video/engineering input.
• Repurpose one piece into multiple formats weekly (thread, post, clip, newsletter segment).
• Build content system with ideas, briefs, drafts, edits, publishing, and repurposing.
• Use AI tools to research, draft, and repurpose faster; cut generic content.
• Lead a lean team; coordinate with engineers, writers, designers, and interns.
• Review weekly performance with Growth Lead and iterate on what works.

Skills

Content creation

Technical communication

Proven public content

Editorial judgment

AI tool proficiency

Team collaboration

Tools

Claude Code

Grok

ChatGPT

Job description

Studio1 does DevRel and developer marketing for devtool, AI, and open-source teams. We have worked with 35+ teams and driven 3M+ content views. We are hiring someone to own what we publish: Studio1's channels and the founders' personal profiles, every week, in a voice that sounds like real people with real opinions. This is a content role for technical audiences. You create and ship content yourself, and you run the system that keeps it coming. You will work closely with our Growth Lead: you own what we make, they own where it goes and what it brings in.

Why this role exists

One post from X that sums up how we think about it: the answer to AI slop is not posting less. It's posting better, more often. If you read this and thought "yes, and here's what I'd do", keep reading.

What you will do

• Keep every profile active and consistent: Studio1's channels mainly X and LinkedIn, plus our blog, newsletter, and short video and the founders' personal profiles.
• Make founder-led content work: pull the founders' experiences and opinions out of them and turn them into posts, without the founders writing everything.
• Create and ship content yourself, and coordinate with the right person on the team when a piece needs design, video, or engineering input.
• Turn one strong piece into many: a thread, a post, a clip, a community post, and a newsletter section.
• Build our content system from scratch: ideas, briefs, drafts, edits, publishing, and repurposing on a weekly rhythm, so output doesn't depend on a good week.
• Use AI tools such as Claude Code, Grok, ChatGPT, and automation to research, draft, and repurpose faster. Cut anything that reads generic.
• Lead a lean team: coordinate with our engineers, writers, designers, and video team, and hire and guide interns as needed to scale our content.
• Review what worked every week with the Growth Lead and do more of it.

What we are looking for

• High agency: you don't wait to be told what to do. You spot what needs doing, figure it out, ship it, and own the result.
• 1+ year creating content for a technical product: a devtool, AI, SaaS, API, or open-source project. Experience only with general consumer brands is not a fit.
• Proof in public. Your own X or LinkedIn, or a channel you grew, shows posts that spread, and you can explain why they worked.
• You have taste. You can rewrite a flat hook and say why in one sentence.
• You are comfortable with technical topics. You can read docs and READMEs and talk to engineers.
• You use AI tools every day and check what they produce.
• Short-form video, newsletter, or writing for founders is a plus, and so is having guided interns or freelancers.

Role details

This is a full-time remote role for India-based candidates. You will work closely with the founders, our Growth Lead, and our engineers, writers, and designers.

We care more about judgment and proof of work than about a perfect CV.