Growth & Customer Marketing

Bik.ai; Bengaluru; On-site; INR 2,400,000 - 4,000,000; Full time

Job summary

Bik.ai in Bengaluru is seeking a growth marketing lead to turn 500+ customers into our biggest growth channel. You will run experiments that fill the pipeline for Manifest AI and Bik.

You will own the top of funnel, execute weekly experiments across landing pages, emails, LinkedIn, and nurture programs, and collaborate with the performance marketer to optimize CAC and revenue. A strong writer with data skills is essential.

Qualifications

• 4–7 years in B2B SaaS marketing with ownership of a pipeline or revenue.
• Has shipped customer marketing at scale: case studies, reviews, advocacy.
• Strong writer who can interview a customer and turn it into a sharp story in a day.
• Data-fluent: comfortable in HubSpot, GA and spreadsheets, and makes decisions from them.
• Understands ecommerce and D2C buyers, ideally US and India both.
• Moves fast, works with little process, and wants to own outcomes directly with the CEO.

Responsibilities

• Own the top of funnel: website conversion on getmanifest.ai, lead capture, nurture and handoff to sales.
• Run a weekly experiment cadence across landing pages, offers, email and LinkedIn.
• Work with our performance marketer on paid channels and hold the team to pipeline and CAC, not clicks.
• Build and maintain growth reporting in HubSpot: traffic to MQL to SQL to closed-won, by channel.
• Build a case study engine: at least two published customer stories a month with hard numbers (ROI).
• Run reference, review and advocacy programs (G2, Shopify App Store, testimonials, customer LinkedIn posts).
• Drive adoption and expansion marketing to existing customers: launches, new agents, webinars, newsletters.
• Turn customer wins into sales assets: one-pagers, ROI calculators, vertical playbooks.
• Run customer community and events alongside the founders.

Skills

Growth marketing

Content writing

Data fluency

D2C/ecommerce knowledge

US & India markets familiarity

Tools

HubSpot

GA

Job description

We are building the best automation company for retail and ecommerce brands. Our mission: increase Earth's GMV.

• Manifest AI is an agentic builder platform (Agent Studio) that lets brands build their own AI agents without code, across storefront, WhatsApp, Instagram, email and post-purchase. 500+ brands run on it.
• BIK.ai is a full-stack CRM for D2C brands: helpdesk, marketing automation and an AI agent builder in one.

We went from zero to ~$7M ARR in about three years. We are backed by Y Combinator and Peak XV (formerly Sequoia India), with leadership in New York and the core team in India.

What we look for in everyone: ownership without being asked, speed, comfort with ambiguity, and a bias for measurable customer outcomes over activity.

About the Role

You turn our 500+ customers into our biggest growth channel, and you run the experiments that fill pipeline for Manifest AI and BIK.

Key Responsibilities

Growth

• Own the top of funnel: website conversion on getmanifest.ai, lead capture, nurture and handoff to sales.
• Run a weekly experiment cadence across landing pages, offers (free CX audit, 30-day trial, paid pilot), email and LinkedIn.
• Work with our performance marketer on paid channels and hold the team to pipeline and CAC, not clicks.
• Build and maintain growth reporting in HubSpot: traffic to MQL to SQL to closed-won, by channel.
• Build a case study engine: at least two published customer stories a month with hard numbers (automation rate, ROI, influenced revenue).
• Run reference, review and advocacy programs (G2, Shopify App Store, testimonials, customer LinkedIn posts).
• Drive adoption and expansion marketing to existing customers: launches, new agents, webinars, newsletters.
• Turn customer wins into sales assets: one-pagers, ROI calculators, vertical playbooks.
• Run customer community and events alongside the founders.

What we are looking for

• 4-7 years in B2B SaaS marketing, with clear ownership of a pipeline or revenue number.
• Has shipped customer marketing at scale: case studies, review programs, advocacy.
• Strong writer who can interview a customer and turn it into a sharp story in a day.
• Data-fluent: comfortable in HubSpot, GA and spreadsheets, and makes decisions from them.
• Understands ecommerce and D2C buyers, ideally US and India both.
• Moves fast, works with little process, and wants to own outcomes directly with the CEO.

Nice to have

• Experience marketing an AI or automation product.
• Has built a LinkedIn content engine for founders or a brand.

Success Metrics: First 6 Months

• Marketing-sourced pipeline and SQLs.
• Website and trial conversion rates.
• Case studies, reviews and references published per month.
• Expansion revenue influenced by customer marketing.