Growth Marketer

Verdantis; Mumbai; Presencial; INR 1 500 000 - 3 200 000; Tempo integral

Resumo da oferta

Verdantis seeks a growth-minded SEO/Content specialist to own how buyers discover Verdantis in an AI-first world. You will craft and execute the AEO/SEO strategy, optimize technical SEO, and build content that ranks for high-value problems across industries.

You will run experiments to convert organic traffic into pipeline and leverage AI-powered marketing ops. You’ll work with GA4, GSC, Ahrefs/SEMrush, and WordPress, reporting to the Head of Growth Marketing.

Qualificações

• 2–5 years in B2B SaaS marketing or growth.
• Provable SEO/AEO results.
• Genuinely obsessed with AI and its impact on search.
• Hands-on with GA4, GSC, Ahrefs/SEMrush, WordPress or CMS.
• Clear writing for enterprise buyers.
• Experimenter at heart; ships tests.
• Strives to excel beyond industry peers.

Responsabilidades

• Own AEO and SEO end-to-end strategy and execution.
• Manage keyword strategy, technical SEO, on-page optimisation, linking, and content opportunities.
• Create content that ranks, compares, and converts, including category-defining thought leadership.
• Run growth experiments across content, pages, and AI search workflows.
• Leverage AI tools and automation to scale research, content, and distribution.
• Track KPIs tied to pipeline: organic traffic, demo requests, SQLs.

Conhecimentos

B2B SaaS marketing

SEO

Experimentation

Content marketing

Ferramentas

GA4

Ahrefs

SEMrush

WordPress

CMS

GSC

Schema basics

Marketing automation

Descrição da oferta de emprego

Location: Mumbai Experience: 2–5 years Reports to: Head of Growth Marketing

The One-Line Pitch

We're an AI-native enterprise software company selling to Fortune 500 industrial giants and we're hiring one person to own how the world's buyers (and their AI assistants) discover us.

About Verdantis

Verdantis builds agentic AI for industrial enterprises. Our flagship platform, MRO360, optimizes spare parts inventory and asset data for companies in energy, mining, manufacturing, and CPG think refineries, mines, and bottling plants running on our AI. We're competing (and winning) against well-funded players for marquee global accounts, and we're scaling toward 3X revenue growth.

This is not a “manage the content calendar” role. Search is changing, buyers now ask ChatGPT, Perplexity, and Gemini before they ever hit Google. We need someone who understands that shift natively and can make Verdantis the answer AI gives.

What You'll Own

• Answer Engine Optimization (AEO): Make Verdantis more visible, mentioned, cited, and recommended across ChatGPT, Perplexity, Gemini, Google AI experiences, and emerging answer engines. You’ll identify the questions our buyers ask, understand what sources AI systems trust, and build the content, authority, and structured information that makes Verdantis the answer.
• SEO end-to-end: Own keyword and search strategy, technical SEO, on-page optimization, internal linking, competitor analysis, backlinks/authority, and content opportunities. You'll work directly with GSC, GA4, and Ahrefs and you'll be expected to read the data yourself, not wait for a report.
• Content that ranks and converts: Comparison pages against named competitors, category-defining thought leadership, LinkedIn presence for the company and leadership. Build search experiences around high‑value problems, use cases, industries, and buying journeys. This includes high‑intent commercial pages, competitor/comparison pages, use‑case and industry pages, category‑defining thought leadership, original research and data‑driven content
• Growth & Experimentation: Turn search visibility into pipeline. You'll run experiments across content, landing pages, technical SEO, AI search, distribution, and conversion, measuring what actually moves qualified traffic, leads, SQLs, and pipeline. You should be comfortable with the reality that enterprise B2B buying journeys are long and multi‑touch.
• AI-powered marketing ops: Use LLMs, agents, and automation aggressively across research, content production, and distribution. We build AI for a living, and we expect our marketing to run on it too.
• Measurement: Own a KPI scorecard tied to pipeline, not vanity metrics. Organic traffic, AI citation share, demo requests, SQL contribution.

Who We're Looking For

• 2–5 years in B2B SaaS marketing, growth, or SEO enough to be dangerous, early enough to be hungry.
• Provable SEO/AEO results. Show us a page you ranked, a keyword you won, or an AI answer you now appear in. Portfolio beats pedigree.
• Genuinely obsessed with AI. You use ChatGPT/Claude/Perplexity daily, you've experimented with agents or automation, and you have opinions about how search is changing.
• Hands‑on with the stack: Google Search Console, GA4, Ahrefs/SEMrush, WordPress or similar CMS. Bonus: HTML/schema basics, prompt engineering, marketing automation.
• Writes clearly. Enterprise buyers are sceptical engineers and procurement leaders fluff dies on contact.
• Experimenter at heart. You run tests, not opinions- new formats, new channels, new AI workflows. You'd rather ship five experiments and kill three than debate one for a month.
• The urge to excel. You benchmark yourself against the best in the industry, not the person next to you. Good enough isn't.

Why This Role Is a Career Accelerator

• Learn from a Growth leader, ship for a CEO‑led GTM: tight team, fast feedback loops, and your work visible all the way to the top.
• Freedom to experiment: a real testing budget for tools and channels. Winning experiments get scaled, failed ones get celebrated for the learning.
• Category creation: we're defining “AI Superagent for MRO,” not competing on a crowded keyword.
• Full‑stack scope: AEO, SEO, content, brand, analytics. In a big company this is four jobs; here it's yours.
• AI‑first culture: Experiment with the latest AI tools. If it makes you faster, use it.