Founding Product Marketing Manager

Gushwork; Bengaluru; On-site; INR 1,200,000 - 1,800,000; Full time

Benefits offered by this job

Competitive base salary

Performance bonus

Meaningful equity

Job summary

A fast-growing AI startup in India is seeking a Mid-Senior level marketing professional to craft compelling messaging that resonates with small and medium businesses. In this role, you will define the narrative around AI-powered growth and collaborate on product launches. A strong background in B2B SaaS marketing and a creative approach to messaging are essential for success. The position offers a competitive salary and equity in a rapidly growing company.

Qualifications

• 3–6 years of experience in B2B SaaS or SMB-focused product marketing.
• Ability to translate functions into impactful narratives.
• Creative, with understanding of conversion metrics.

Responsibilities

• Define positioning and narrative for AI-powered growth.
• Develop messaging for various campaigns and products.
• Collaborate on launch strategies to drive adoption.

Skills

B2B SaaS experience

Product marketing

Conversion-focused messaging

Creative writing

Market analysis

Job description

Get AI-powered advice on this job and more exclusive features.

Gushwork.ai builds AI Agents that help small and medium businesses automate their entire inbound marketing stack — from SEO and website content to reviews, blogs, and lead funnels. Our current focus is the manufacturing and industrial distributors industry. In plain English: we’re replacing bloated marketing agencies with intelligent, always-on software.

Backed by Lightspeed, SIG, Beenext, and B Capital, Gushwork.ai is one of the fastest-growing AI companies globally. In just a year, we’ve grown to $1.5M ARR and are scaling fast toward $15M — helping thousands of small businesses grow smarter, not harder.

The Mission

• Small businesses don’t have time for jargon. They want results, fast
• Your job is to make them instantly get what our AI agents can do for them — and feel like they’re missing out if they don’t start today
• You’ll own the story, the positioning, and the go-to-market motion for new products and launches — defining how Gushwork.ai is understood, adopted, and loved by SMBs everywhere

What You’ll Do

• Positioning & Narrative
• Build a category around AI-powered inbound growth — not “AI tools.”
• Turn complex automation into clear, memorable stories that make SMB owners nod
• Craft crisp, conversion-first messaging across the site, pricing, and campaigns
• Launches & GTM
• Partner with Product and Growth to launch new agents and pricing models
• Own launch strategy — from messaging and landing pages to decks, videos, and campaigns
• Drive adoption and retention metrics post-launch through insight-driven iteration
• Sales & Funnel Enablement
• Create content that closes deals: one-pagers, battlecards, case studies, demo scripts
• Build messaging systems that keep SDRs, AEs, and campaigns perfectly aligned
• Work with RevOps to test and refine pricing and website copy through A/Bs and data
• Market Insight & Research
• Develop a sixth sense for SMB psychology — how they evaluate, buy, and trust software
• Analyze competitors, agency alternatives, and category leaders to find whitespace
• Translate insights from customers and churn into messaging that converts better

You’ll Thrive Here If You

• Have 3–6 years of experience in B2B SaaS or SMB-focused product marketing
• Know how to translate “what it does” into “why it matters.”
• Are equal parts strategist and doer — you can build a positioning framework and rewrite the hero copy yourself
• Think in terms of conversion, not vanity metrics
• Move fast, experiment constantly, and hate slow marketing teams
• Have a sharp creative taste — you know when copy, design, or storytelling “just clicks

Why This Role Matters

• We’re building a category around AI-driven inbound growth for SMBs, and you’ll be the one defining it
• You’ll craft the voice, shape the brand, and make sure every launch — from pricing to product — feels electric, not generic
• This is a founding-team role, not a functional hire. Your work will directly shape how thousands of small businesses discover and trust Gushwork.ai

What Success Looks Like

• Every landing page and pricing page makes people understand and want the product
• Each new agent launch drives revenue, not awareness
• Gushwork.ai develops a recognizable voice — clear, confident, and slightly rebellious
• You turn internal product updates into external movements

Compensation

• Competitive base + performance bonus + meaningful equity in one of the fastest-growing AI startups in the world.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing and Sales
• Industries
• Transportation, Logistics, Supply Chain and Storage