Growth Content Lead (B2C)

TalentXO; Bengaluru; On-site; INR 3,000,000 - 5,400,000; Full time

Job summary

TalentXO is seeking an autonomous growth/Content Lead in Bengaluru to own and execute the full content-to-acquisition engine for a fast-growing WealthTech startup. You will drive GTM, storytelling, and user acquisition across LinkedIn, Instagram, YouTube, and newsletters while collaborating directly with founders.

A strong track record in consumer growth and data-driven decision-making is essential.

Qualifications

• Strong growth / content profile with proven zero-to-one organic-growth-engine building.
• 4+ years of experience building organic growth / content engines from scratch at a consumer-facing (B2C) company with strong ownership and storytelling.
• Owned the full content-to-acquisition journey — reading user behaviour, shaping the narrative and storytelling, and building distribution systems that drive trust and convert audiences into customers (B2C sign-ups).
• Hands-on experience driving go-to-market strategy — positioning the platform, storytelling, and targeting the right users across social media and other channels.
• Experience in B2C product companies / startups building content or growth engines at meaningful consumer scale (fintech preferred).
• Strong with numbers and analytics; able to build and execute strategy.
• Deep understanding of how modern content ecosystems work.
• Stable career history; no frequent job-hopping.
• Exclusion: current employment at Stable Money.
• Individual-contributor role; autonomous, hands-on execution.
• Seed-funded WealthTech startup; comfortable in early-stage, fast-paced environment.
• Compensation alignment: company matches current CTC with ESOPs, no salary hike.

Responsibilities

• Drive initial go-to-market strategy with founders and team.
• Build strategy for user acquisition.
• Identify and leverage social platforms, tools and tactics.
• Manage social media presence across LinkedIn, Instagram, YouTube, newsletters.
• Execute positioning and storytelling to drive app sign-ups.
• Target and acquire early users.
• Analyze and work with numbers and analytics.
• Execute strategy directly or coordinate with team.

Skills

Strong analytics

Content ecosystems

Job description

• Drive initial go-to-market strategy working with founders and team
• Build strategy for user acquisition
• Identify and leverage social media platforms, tools and tactics
• Manage social media presence across LinkedIn, Instagram, YouTube, newsletters
• Execute positioning and storytelling to drive app sign-ups
• Target and acquire early users
• Analyze and work with numbers and analytics
• Execute strategy directly or coordinate with team

Requirements

• 1Strong Growth / Content Profile with proven zero-to-one organic-growth-engine building
• 2Mandatory (Experience 1): Must have 4+ years of experience building organic growth / content engines from scratch at a consumer-facing (B2C) company, with strong ownership, structured thinking, and excellent storytelling.
• 3Mandatory (Experience 2): Must have owned the full content-to-acquisition journey — reading user behaviour, shaping the narrative and storytelling, and building distribution systems that drive trust and convert audiences into customers (B2C sign-ups).
• 4Mandatory (Experience 4): Must have hands-on experience driving go-to-market strategy — positioning the platform, storytelling, and identifying/targeting the right users across social media (LinkedIn, Instagram, YouTube, newsletters) and other channels.
• 5Mandatory (Company): Must have worked in B2C product companies / startups building content or growth engines at meaningful consumer scale. (Consumer fintech, content-first startups, media businesses, or high-growth content-led consumer startups are highly preferred.)
• 6Mandatory (Skill 1): Must be strong with numbers and analytics, able to build the strategy and execute it (directly or with support).
• 7Mandatory (Skill 2): Must have deep understanding of how modern content ecosystems work.
• 8Mandatory (Stability): Must have a stable career history, with consistent tenure across previous companies; frequent job-hopping will not be considered.
• 9Mandatory (Exclusion): Candidates currently working at Stable Money will not be considered.
• 10Mandatory (Note 1): This is an individual-contributor role — the person builds and executes directly (hands-on), working autonomously without a team to start.
• 11Mandatory (Note 2): Seed-funded WealthTech startup. Candidate must be comfortable in an early-stage, fast-paced environment with shifting priorities.
• 12Mandatory (Compensation Alignment): Candidate must be comfortable with the compensation structure where the company matches their current CTC and provides ESOPs, without any salary hike.
• 13Preferred (Domain): Fintech understanding is an added advantage, not mandatory — strong content-engine builders from adjacent consumer industries are welcome.