Group Head - Marketing Automation

Puretech Digital - A Genesis Company; Kurla; On-site; INR 4,200,000 - 6,800,000; Full time

Job summary

Puretech Digital – A Genesis Company is seeking a Group Head – Marketing Automation to lead our CRM and lifecycle marketing practice, owning client relationships, strategy and delivery quality across a portfolio of accounts. You will build and lead a team of Business Managers and Analysts, drive multi-channel campaigns (Email, SMS, push, WhatsApp) and shape thought leadership through case studies and playbooks.

Senior stakeholder engagements and revenue contribution are core.

Qualifications

• 7–9 years in Marketing Automation, CRM or Retention Marketing.
• 3–4 years of managing teams and client portfolios.
• Hands-on and strategic knowledge of two platforms such as CleverTap, MoEngage, WebEngage, Netcore, Braze, Salesforce Marketing Cloud or Adobe Campaign.
• Experience handling senior client stakeholders and leading pitches and solutioning.
• Strong communication and people management skills.

Responsibilities

• Own CRM and lifecycle marketing strategy for a portfolio of clients.
• Lead quarterly business reviews with CXOs and marketing heads.
• Translate client business problems into lifecycle programmes, journey architecture and measurement frameworks.
• Identify growth opportunities within existing accounts (upsell, cross-sell, new channels and use cases).
• Oversee end-to-end delivery of campaigns and journeys across Email, SMS, WhatsApp, Push, In-app and other channels.
• Build the practice’s thought leadership: case studies, POVs, playbooks and platform partnerships.

Skills

Team leadership

Client relationship management

Strategic planning

Data-driven decision making

Tools

CleverTap

MoEngage

WebEngage

Netcore

Braze

Salesforce Marketing Cloud

Adobe Campaign

Job description

We are looking for a Group Head – Marketing Automation to lead our CRM and marketing automation practice. The role owns client relationships, lifecycle strategy and delivery quality across a portfolio of accounts and builds and leads a team of Business Managers and Analysts. The person will be the senior point of contact for clients and will help grow the practice through new business, solutioning and capability building.

Key Responsibilities

Strategy and client leadership

• Own the overall CRM and lifecycle marketing strategy for a portfolio of clients, tied to their business goals (retention, repeat purchase, LTV, churn reduction, reactivation).
• Act as the senior stakeholder for client CXOs and marketing heads. Lead quarterly business reviews, strategy roadmaps and annual planning.
• Translate client business problems into lifecycle programmes, journey architecture and measurement frameworks.
• Identify growth opportunities within existing accounts (upsell, cross-sell, new channels and use cases).

Practice and delivery

• Oversee end-to-end delivery of campaigns and journeys across Email, SMS, WhatsApp, Push, In-app and other channels for all accounts in the group.
• Set and govern delivery standards: campaign calendars, QA processes, SLAs and zero-error execution.
• Drive the use of advanced platform capabilities: personalisation, predictive segments, A/B and multivariate testing, AI-led recommendations and automation.
• Own the reporting and insights framework across accounts and make sure performance insights lead to action.
• Lead pitches, RFP responses, solution design and new client onboarding/implementations.
• Build the practice’s thought leadership: case studies, POVs, playbooks and platform partnerships (CleverTap, MoEngage, WebEngage, SFMC, etc.).
• Contribute to revenue targets, account profitability and resource planning.

People leadership

• Lead, mentor and grow a team of Business Managers, Senior Analysts and Analysts.
• Hire, set goals, conduct performance reviews and build a succession pipeline.
• Run training and certification so the team stays strong across platforms and channels.

What We’re Looking For

• 7-9 years of experience in Marketing Automation, CRM, Lifecycle or Retention Marketing, with at least 3–4 years managing teams and client portfolios.
• Deep hands-on and strategic knowledge of at least two platforms such as CleverTap, MoEngage, WebEngage, Netcore, Braze, Salesforce Marketing Cloud or Adobe Campaign.
• Proven track record of improving retention, engagement or LTV metrics at scale, with clear examples of business impact.
• Strong grasp of customer data, segmentation logic, event tracking, attribution and experimentation. Working knowledge of SQL and BI tools is a plus.
• Experience handling senior client stakeholders and leading pitches and solutioning.
• Experience managing P&L, account revenue or team utilisation is preferred.
• Excellent communication, presentation (PowerPoint/storytelling) and people management skills.