CRM Manager

AppsForBharat; Bengaluru; On-site; INR 1,500,000 - 3,000,000; Full time

Job summary

AppsForBharat in Bengaluru is seeking a CRM Manager to lead lifecycle marketing across key user segments, own the CRM funnel from onboarding to reactivation, and focus on retention, engagement, and repeat usage. This hands-on leadership role involves managing a small team and collaborating with product, growth, content, and data teams.

The role emphasizes data-driven decision making, campaign execution across push, SMS, WhatsApp, and email, and building scalable CRM processes to drive repeat

Qualifications

• 4–6 years of experience in CRM, lifecycle marketing or retention.
• Hands-on experience with campaign tools and analytics platforms.
• Ability to lead and coach a small team.
• Strong data orientation and performance mindset.
• Excellent collaboration and stakeholder management skills.

Responsibilities

• Own and drive CRM strategy for different business verticals.
• Lead execution across Push, SMS, WhatsApp, and Email campaigns.
• Manage and mentor CRM executives/specialists.
• Build lifecycle marketing journeys — onboarding, engagement, reactivation.
• Monitor and report performance metrics (DAU, WAU, re-engagement, conversions).
• Create CRM dashboards, track OKRs, and drive continuous improvements.
• Collaborate closely with product, growth, content, and data teams.

Skills

CRM

Lifecycle marketing

Team leadership

Analytics

Stakeholder management

Tools

Campaign tools

Analytics platforms

Job description

Job Title: CRM Manager

Location: Bengaluru (Work from Office) Reporting To: Associate Director – Retention & Product Department: Retention Level: L5 Type: Full-Time

About the Role:

We’re looking for a CRM Manager to lead the lifecycle marketing strategy across our key user segments (e.g., Puja, Chadhawa, Astro). You’ll own the entire CRM funnel — from onboarding to reactivation — with a strong focus on retention, engagement, and repeat usage. This is a hands‑on leadership role where you’ll manage a small team and collaborate with cross‑functional stakeholders to scale CRM impact and drive business outcomes.

Key Responsibilities:

• Own and drive CRM strategy for different business verticals.
• Lead execution across Push, SMS, WhatsApp, and Email campaigns.
• Manage and mentor CRM executives/specialists.
• Build lifecycle marketing journeys — onboarding, engagement, reactivation.
• Monitor and report performance metrics (DAU, WAU, re‑engagement, conversions).
• Create CRM dashboards, track OKRs, and drive continuous improvements.
• Collaborate closely with product, growth, content, and data teams.

Key Deliverables:

• Increase in repeat user retention and revenue through CRM.
• Optimized user journeys across the CRM funnel.
• Strong and scalable CRM processes and execution frameworks.

What We’re Looking For:

• 4–6 years of experience in CRM, lifecycle marketing, or retention.
• Hands‑on experience with campaign tools and analytics platforms.
• Ability to lead and coach a small team.
• Strong data orientation with a performance mindset.
• Excellent collaboration and stakeholder management skills.