Role Overview
The role Business Development will lead strategic revenue growth initiatives for the OOH advertising business, drive key client partnerships, expand market presence, and oversee high-value sales opportunities across traditional and digital OOH platforms.
Job Description:
- Develop and execute business growth strategies for OOH and DOOH advertising verticals.
- Lead revenue generation, client acquisition, and market expansion initiatives.
- Build strong relationships with top brands, media agencies, government bodies, and strategic partners.
- Identify new business opportunities, emerging markets, and innovative media solutions.
- Drive large-scale negotiations, commercial closures, and long-term contracts.
- Lead and mentor the business development team to achieve organizational targets.
- Collaborate with operations, marketing, and finance teams for seamless campaign execution.
- Analyze market trends, competition, pricing, and industry developments.
- Represent the company at industry events, networking forums, and client meetings.
- Ensure achievement of annual sales targets, profitability, and business objectives.
Required Skills & Competencies
- Strong leadership and strategic business development capabilities.
- Deep understanding of OOH/DOOH advertising ecosystem.
- Excellent networking, negotiation, and stakeholder management skills.
- Proven ability to close high-value deals and partnerships.
- Strong commercial acumen and analytical mindset.
- Team management and leadership experience.
- Excellent presentation and communication skills.
Qualifications
- Bachelor’s/Master’s degree in Marketing, Business Administration, Media, or related field.
- 10–15+ years of experience in media sales, advertising, OOH/DOOH, or related industries.
- Established network within brands and media agencies preferred.
Key Performance Indicators (KPIs)
- Annual revenue and profitability growth
- Strategic partnerships secured
- New market/business expansion
- Key account growth and retentionRole Overview
The role Business Development will lead strategic revenue growth initiatives for the OOH advertising business, drive key client partnerships, expand market presence, and oversee high-value sales opportunities across traditional and digital OOH platforms.
Job Description:
- Develop and execute business growth strategies for OOH and DOOH advertising verticals.
- Lead revenue generation, client acquisition, and market expansion initiatives.
- Build strong relationships with top brands, media agencies, government bodies, and strategic partners.
- Identify new business opportunities, emerging markets, and innovative media solutions.
- Drive large-scale negotiations, commercial closures, and long-term contracts.
- Lead and mentor the business development team to achieve organizational targets.
- Collaborate with operations, marketing, and finance teams for seamless campaign execution.
- Analyze market trends, competition, pricing, and industry developments.
- Represent the company at industry events, networking forums, and client meetings.
- Ensure achievement of annual sales targets, profitability, and business objectives.
Required Skills & Competencies
- Strong leadership and strategic business development capabilities.
- Deep understanding of OOH/DOOH advertising ecosystem.
- Excellent networking, negotiation, and stakeholder management skills.
- Proven ability to close high-value deals and partnerships.
- Strong commercial acumen and analytical mindset.
- Team management and leadership experience.
- Excellent presentation and communication skills.
Qualifications
- Bachelor’s/Master’s degree in Marketing, Business Administration, Media, or related field.
- 10–15+ years of experience in media sales, advertising, OOH/DOOH, or related industries.
- Established network within brands and media agencies preferred.
Key Performance Indicators (KPIs)
- Annual revenue and profitability growth
- Strategic partnerships secured
- New market/business expansion
- Key account growth and retention
- Team performance and target achievement
- High-value deal closures
Location: Bangalore
Brand: Posterscope
Time Type: Full time
Contract Type: Permanent
For over 120 years, innovation has been a core tenet of our offering – exploring new ways to reach, engage and nurture relationships with audiences. Together we drive a multiplier effect for clients at a global scale, through the development of Integrated Growth Solutions that are underpinned by our promise to clients: innovating to impact. Be a force for good. Sustainability is a vital part of our business and an important area of focus for our clients. We’re leading the way – helping to build a more sustainable planet. Dream loud. In this moment of transformation, we need our people to be fearless, embracing change and ambiguity, driven by the love for their work and excitement for the future. Team without limits. We create opportunities for connection and collaboration between our colleagues and clients, building a sense of belonging and having some fun along the way. Find out more about us Who we are Our Social Impact Our work
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