Business Development Manager

Sky Publicity; Mumbai Suburban; On-site; INR 600,000 - 900,000; Full time

Job summary

Sky Publicity in Mumbai seeks a results-driven sales professional to drive outdoor advertising (OOH) and BTL initiatives. You will identify opportunities, engage brands and agencies, and craft tailored media proposals to win business.

Role emphasizes lead generation, client meetings, and end-to-end deal closure, with travel across Mumbai and nearby markets. Strong network in the advertising ecosystem is advantageous.

Qualifications

• 3+ years of experience in Outdoor Advertising / OOH / Media Sales / Advertising Sales.
• Strong understanding of the Mumbai OOH advertising market.
• Existing network with brands, advertising agencies, media agencies and marketing professionals is a plus.

Responsibilities

• Identify and generate new business opportunities for OOH and BTL solutions.
• Prospect and connect with brands, marketing heads, media agencies and decision-makers.
• Generate leads through cold calling, LinkedIn, email, references, networking and market research.
• Understand client requirements and recommend suitable outdoor advertising solutions.
• Prepare media plans, proposals and quotations based on client budgets.
• Conduct client meetings, presentations and site visits, and follow up to close deals.
• Negotiate commercials and close deals while maintaining profitability.
• Build and maintain strong relationships with new and existing clients.
• Maintain an updated sales pipeline and regular follow-up tracker.
• Coordinate with internal Media Planning and Operations teams for smooth execution.

Skills

Lead generation

New business development

Sales negotiations

Client relationship management

Communication skills

Mumbai market knowledge

Job description

Role & responsibilities

• Identify and generate new business opportunities for Outdoor Advertising (OOH) and BTL solutions.
• Prospect and connect with brands, marketing heads, media agencies and decision-makers.
• Generate leads through cold calling, LinkedIn, email, references, networking and market research.
• Understand client requirements and recommend suitable outdoor advertising solutions.
• Prepare media plans, proposals and quotations based on client requirements and budgets.
• Conduct client meetings, presentations and site visits.
• Follow up with prospects and convert leads into confirmed business.
• Negotiate commercials and close deals while maintaining company profitability.
• Build and maintain strong relationships with new and existing clients.
• Achieve monthly and quarterly sales targets.
• Maintain an updated sales pipeline and regular follow-up tracker.
• Coordinate with the internal Media Planning and Operations teams for smooth execution after business closure.
• Keep track of market trends, competitor activities and new OOH opportunities.
• Develop long-term client relationships to generate repeat business and referrals.

Preferred candidate profile

• 3+ years of experience in Outdoor Advertising / OOH / Media Sales / Advertising Sales.
• Strong understanding of the Mumbai OOH advertising market.
• Existing network with brands, advertising agencies, media agencies and marketing professionals will be an added advantage.
• Proven experience in new client acquisition and business development.
• Strong communication, presentation, negotiation and closing skills.
• Target-oriented, proactive and confident in client interactions.
• Ability to independently generate leads and convert them into business.
• Good knowledge of hoardings, bus shelters, transit media, metro/railway advertising, LED, mall branding and BTL solutions.
• Willingness to travel across Mumbai, Thane and nearby markets for client meetings.
• Candidates from the Outdoor Advertising / Media / Advertising industry will be preferred.