Group Brand Manager - Stugeron brand (Acute)
Dr. Reddy's Laboratories
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Benefits offered by this job
Job summary
Qualifications
- 7-10 years of experience in Product Management in pharmaceutical.
- Proven experience in market analysis and product strategy.
- Experience with financial management and budget control.
Responsibilities
- Identify new product opportunities and develop business cases.
- Oversee product launches and ensure effective marketing plan implementation.
- Conduct market research and finalize positioning strategies.
Skills
Education
Job description
Dr. Reddy’s Laboratories Ltd. is a leading multinational pharmaceutical company with a global presence. Our 24,000+ employees pursue the mission: to accelerate access to affordable and innovative medicines. We operate in 66 countries and aim to reach 1.5+ billion patients by 2030 with sustainability at the core of our purpose and strategy. We are an equal opportunity employer, committed to diversity and inclusion.
Job Summary
We are looking for a dynamic and experienced Group Brand Manager responsible for identifying new product opportunities, developing business cases, and implementing positioning strategies within designated budgets and organizational guidelines to achieve market share and revenue targets for the specific vertical. The role includes overseeing the creation of promotional materials, conducting launch meetings, and ensuring effective marketing plan implementation. The incumbent will mentor the team and collaborate with sales teams and healthcare professionals to drive Continuing Medical Education (CME) initiatives and to meet market share and revenue targets.
Roles & Responsibilities
- You will be responsible for New Products conceptualization and planning by gathering feedback on unmet therapeutic needs, identifying new product opportunities, and presenting business cases to the vertical head and country head for timely product selection, aligned with long- and short-term objectives.
- You will be responsible for New Products Launch Planning by preparing product manuals, designing positioning strategies, and overseeing successful product launches through effective communication and collaboration with regional sales teams.
- You will be responsible for Post-Launch Audit of New Products by coordinating with sales teams, reviewing performance, and initiating corrective actions when necessary to meet sales projections.
- You will be responsible for Branding and Promotions by conducting market research, finalizing positioning strategies, and overseeing promotion strategies with ad agencies and marketing plans aligned with business goals.
- You will be responsible for Continuing Medical Education (CME) Programs by identifying CME needs, inviting speakers and doctors, and ensuring successful execution of CME programs to establish relationships with healthcare professionals.
- You will be responsible for leading and developing the team by conducting performance appraisals, mentoring team members, and collaborating with HR for recruitment and talent development.
- You will be responsible for sales planning and review by gathering feedback from regional sales managers, devising region-specific strategies, and incorporating regional needs into the product plan to enhance overall performance.
Qualifications
Educational qualification: A graduate degree in any Science stream
Minimum work experience: 7-10 years of experience in Product Management in pharmaceutical
Skills & attributes
Technical Skills
- Understanding of Indian pharmaceutical industry – competition, customer behavior, and prescription habits.
- Strategic mindset to develop and implement long-term product strategies aligned with company objectives.
- Analytical skills to assess market trends, competitor activities, and customer needs for the portfolio.
- Financial management skills to develop and manage budgets and optimize costs.
- Excellent communication skills to convey scientific information to diverse audiences, including healthcare professionals and internal teams.
- Ability to analyze market data, clinical trial results, and sales performance to inform decisions.
- Adaptability to changes in the pharmaceutical market, regulations, and policies.
Behavioral Skills
- Proactive and visionary mindset
- Strong networking skills
- Effective people management abilities
- Adaptability and change management
- Strategic orientation and decision-making capabilities
Additional Information
About the Department
Global Generics India
Global Generics India was established in 1986 and is among the top pharma companies in the Indian market, with focus on growth through digital capabilities, collaborations, innovations and inorganic opportunities.
Benefits Offered
Dr. Reddy’s offers industry-standard benefits including joining and relocation support, family benefits (maternity and paternity), learning and development opportunities, medical coverage for you and your family, and life coverage.
Our Work Culture
We are committed to a work environment free from discrimination. Our credo is Good Health Can’t Wait, and we foster a culture of empathy, dynamism, teamwork, and merit.
For more details, please visit our career website at https://careers.drreddys.com/#!/
Job Level and Function
- Seniority level: Mid-Senior level
- Employment type: Full-time
- Job function: Marketing
- Industries: Pharmaceutical Manufacturing
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