Group Brand Manager -Novus (Semaglutide CKD)

Dr. Reddy's Laboratories; Hyderabad; On-site; INR 2,500,000 - 4,000,000; Full time

Job summary

A leading multinational pharmaceutical company in Hyderabad seeks an experienced Group Brand Manager to drive product strategy and marketing initiatives. The ideal candidate should possess 7–10 years of experience in product management within the pharmaceutical industry and a degree in any science stream. Responsibilities include identifying new product opportunities, executing marketing plans, and leading cross-functional teams to achieve objectives.

Qualifications

• 7–10 years of product management experience in the pharmaceutical industry.
• Experience in product management within the pharmaceutical industry is expected.

Responsibilities

• Identify new product opportunities and develop business cases.
• Plan and coordinate successful product launches.
• Review post-launch performance and refine strategies.
• Conduct market research and implement promotion strategies.
• Execute Continuing Medical Education (CME) Programs.
• Lead and mentor team members.
• Develop region-specific strategies based on feedback.

Skills

Understanding of the Indian pharmaceutical market

Strategic mindset

Analytical skills

Financial management skills

Excellent communication skills

Data analysis skills

Adaptability to changing environments

Education

Graduate degree in any science stream

Job description

Group Brand Manager – Novus (Semaglutide CKD)

Dr. Reddy’s Laboratories Ltd. is a leading multinational pharmaceutical company with 24,000+ employees. We accelerate access to affordable, innovative medicines under our credo "Good Health Can't Wait."

Job Summary

We are looking for a dynamic, experienced Group Brand Manager to identify new product opportunities, develop business cases, and implement positioning strategies within budget. The role oversees promotional material creation, launch meetings, marketing plan implementation, mentorship, and collaboration with sales teams and healthcare professionals to achieve market share and revenue targets.

Roles & Responsibilities

• New Product conceptualization: gather feedback on unmet needs, identify opportunities, and present business cases to vertical and country heads.
• New Product Launch Planning: prepare product manuals, design positioning strategies, and coordinate successful launches.
• Post‑Launch Audit: review performance, coordinate with sales teams, and initiate corrective actions.
• Branding & Promotions: conduct market research, finalize positioning, and implement promotion strategies with agencies.
• Continuing Medical Education (CME) Programs: identify needs, invite speakers, and execute programs.
• Team Leadership: conduct appraisals, mentor members, and collaborate with HR for talent development.
• Sales Planning & Review: gather regional feedback, develop region‑specific strategies, and integrate into the product plan.

Qualifications

• Graduate degree in any science stream.
• 7–10 years of product management experience in the pharmaceutical industry.

Skills & Attributes

• Understanding of the Indian pharmaceutical market: competition, customer behaviour and prescription habits.
• Strategic mindset to develop and implement long‑term product strategies.
• Analytical skills for market trend and competitor analysis.
• Financial management skills for budgeting and cost control.
• Excellent communication skills for conveying scientific and medical information.
• Data analysis skills to inform decision‑making.
• Adaptability to changing market and regulatory environments.

Behavioral Skills

• Proactive and visionary mindset.
• Strong networking skills.
• Effective people‑management abilities.
• Adaptability and change‑management skills.
• Strategic orientation and decision‑making capabilities.