Brand Franchise Manager - Maximus

Dr. Reddy's Laboratories; Mumbai; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Dr. Reddy’s Laboratories Ltd. in Mumbai seeks an experienced Brand Franchise Manager to drive growth through market-driven product launches, insights from KOLs, and effective sales force training.

You will collaborate with SCM to ensure product availability and align regional strategies with market needs. The role requires an MBA in Marketing with 5+ years in Sales & Marketing within the pharmaceutical sector, focusing on launches, brand performance, and market research to enhance brand

Qualifications

• MBA in Marketing with science/pharma background.
• Minimum 5 years in Sales & Marketing.
• Experience in pharma/medical products is preferred.

Responsibilities

• Generate new product ideas from KOLs and prepare business cases.
• Lead marketing planning, launch materials, and sales force training.
• Review brand performance and conduct market research for positioning.
• Engage with KOLs, gather insights, and build product evidence.
• Coordinate SCM inputs to ensure product availability.
• Meet RSMs to gather feedback and tailor regional product plans.

Skills

Market insights

Sales & Marketing

Brand management

KOL engagement

Market research

Education

Science/Pharma/Medical Graduate

MBA in Marketing

Tools

MS Excel

CRM software

Job description

Job Description:

Company Description

Dr. Reddy’s Laboratories Ltd. is a leading multinational pharmaceutical company based across global locations. Each of our 24,000 plus employees comes to work every day for one collective purpose: to accelerate access to affordable and innovative medicines because Good Health Can’t Wait.

We started in 1984 with a modest investment, 20 employees and a bold vision. Today, we have research and development centres, manufacturing facilities or a commercial presence in 66 countries.

For nearly four decades, we have stood for access, affordability and innovation based on the bedrock of deep science, progressive people practices and robust corporate governance. As the pharmaceutical industry evolves and undergoes disruption, we see an opportunity – to strengthen our core further (the next steps) and to build the future (the new bets).

‘The Next and the New’ is how we aim to continue to be the partner of choice – purpose-driven, future-ready and sustainable. Our aim is to reach over 1.5 Bn+ patients across the world by 2030 by growing our core businesses and building for the future with sustainability at the core of our purpose and strategy. Sustainability for us means operating in a manner that respects people, planet and purpose – helping us conserve precious resources, serve our patients, create value for stakeholders, give back to society, fulfil our potential and maintain our integrity and transparency

Dr Reddy’s maintains a work environment, free from discrimination and is an equal opportunity employer. We are committed to employ & nurture all qualified diverse workforce without regard to race, colour religion, nationality, sex, age, disability status, genetics, sexual orientation, gender expression, citizenship or any other characteristic or classification protected by applicable law(s) of the country we operate in. We treasure every talent, and recognize merit and diversity in our organization.

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Job Description

Job Summary

We are seeking an experienced and dynamic Brand franchise Manager to ensure successful brand growth and the launch of innovative market-driven products for gathering market insights from Key Opinion Leaders (KOLs), developing and executing new product launch plans, conducting effective sales force training, and implementing market research strategies for brand performance enhancement. Collaborating with the SCM team for product availability and maintaining strong relationships with KOLs.

Roles & Responsibilities

• You will be responsible for generating new product ideas from Key Opinion Leaders (KOL) interactions, prioritizing these ideas, preparing business cases, analyzing market and competitor data, and handling creative aspects like branding. The aim is to ensure the timely launch of products that address unmet market needs.
• You will be responsible for marketing planning by preparing product launch materials, coordinating launch meetings, training the sales force, and tracking initial product performance for the first 12 months to ensure effective product marketing.
• You will be responsible for brand performance review by gathering market insights, identifying key issues, and implementing action plans to maintain optimal brand performance, including conducting market research for brand positioning correction.
• You will be responsible for interacting with Key Opinion Leader (KOLs), conducting fieldwork to gather insights, updating KOLs on product value, and collating product evidence and clinical reports to build strong relationships and drive growth.
• You will be responsible for Supply Chain Management (SCM) by tracking product quantities and supply, sharing new product plan quantities with the SCM team, and promptly addressing product shortages or excess to ensure product availability in the market.
• You will be responsible for meeting with Regional Sales Managers (RSMs) to collect feedback, gather campaign feedback, and develop region-specific strategies to incorporate regional needs into the product plan and improve performance,talent, managing performance, and identifying team development needs to ensure annual performance results.

You will be responsible for adhering to corporate performance management processes and supporting evolving team members.

Qualifications

Qualifications

Educational qualification-Science/Pharma/Medical Graduate preferably with MBA in Marketing

Minimum work experience-5+ years of experience in Sales & Marketing

Skills & attributes

Technical Skills:

• Understanding of Pharmaceutical industry; ability to interpret market data; gain marketing insights from various resources
• Basic understanding of anatomy and physiology.
• Ability to analyze market trends, competitor activities, and customer needs within the generics market.
• Strong problem-solving skills to address regulatory challenges, market access issues, and product-related obstacles.

BehavioralSkills:

• Strong collaborator and excellent communication.
• Good at building and leveraging relationship.
• Adaptability and change management skills.
• Creative and good Analytical thinker.

Additional Information

Benefits Offered

At Dr. Reddy’s we actively help to catalise your career growth and professional development through personalised learning programs.

The benefits you will enjoy at Dr. Reddy’s are on par with the best industry standards. They include, among other things and other essential equipment, joining & relocation support, family support (Maternity & Paternity benefits), learning and development opportunities, medical coverage for yourself and your family, life coverage for yourself.

" Our Work Culture

Ask any employee at Dr. Reddy’s why they come to work every day and they’ll say, because Good Health Can’t Wait