Brand Manager

Dr. Reddy's Laboratories; Hyderabad; On-site; INR 1,000,000 - 1,600,000; Full time

Benefits offered by this job

Relocation support

Medical coverage

Learning & development

Life coverage

Maternity & paternity benefits

Job summary

Dr. Reddy’s Laboratories in India is seeking a dynamic Marketing Manager to lead end-to-end brand and product marketing strategies, including omnichannel promotions, and to collaborate with cross-functional teams and KOLs.

The ideal candidate holds a Science/Pharma/Medical degree with MBA in Marketing, 3+ years of experience, and strong skills in market access, branding, and data-driven campaigns to drive growth while ensuring regulatory compliance.

Qualifications

• Market access strategy focus in pharma industry.
• Customer value propositions development for brands.
• Regulatory requirements awareness for marketing activities.
• Product marketing leadership across channels.
• Brand strategy development and brand architecture planning.
• Brand representation across internal and external stakeholders.

Responsibilities

• Develop marketing strategies: establish market share and prescription objectives, build brand plans, and formulate omnichannel promotion.
• Lead product promotions: plan and execute campaigns, manage agencies to boost visibility.
• Monitor performance and KPIs; analyze data and adjust strategies.
• Collaborate with KOLs; plan scientific events and share brand insights.
• Ensure compliance with organizational policies and regional regulations.
• Leverage digital tools: SEO, e-commerce, and social media to drive sales.
• Analyze market trends and competitors to forecast opportunities.
• Provide training for sales teams to align with brand strategies.

Skills

Market access strategy

Customer value propositions

Regulatory requirements

Product marketing

Brand strategy

Brand architecture

Brand representation

Education

Science/Pharma/Medical graduate with MBA in Marketing

Job description

Company Description

Dr. Reddy’s Laboratories Ltd. is a leading multinational pharmaceutical company based across global locations. Each of our 24,000 plus employees comes to work every day for one collective purpose: to accelerate access to affordable and innovative medicines because Good Health Can’t Wait.

We started in 1984 with a modest investment, 20 employees and a bold vision. Today, we have research and development centres, manufacturing facilities or a commercial presence in 66 countries.

For nearly four decades, we have stood for access, affordability and innovation based on the bedrock of deep science, progressive people practices and robust corporate governance. As the pharmaceutical industry evolves and undergoes disruption, we see an opportunity – to strengthen our core further (the next steps) and to build the future (the new bets).

‘The Next and the New’ is how we aim to continue to be the partner of choice – purpose-driven, future-ready and sustainable. Our aim is to reach over 1.5 Bn+ patients across the world by 2030 by growing our core businesses and building for the future with sustainability at the core of our purpose and strategy. Sustainability for us means operating in a manner that respects people, planet and purpose – helping us conserve precious resources, serve our patients, create value for stakeholders, give back to society, fulfil our potential and maintain our integrity and transparency

Dr Reddy’s maintains a work environment, free from discrimination and is an equal opportunity employer. We are committed to employ & nurture all qualified diverse workforce without regard to race, colour religion, nationality, sex, age, disability status, genetics, sexual orientation, gender expression, citizenship or any other characteristic or classification protected by applicable law(s) of the country we operate in. We treasure every talent, and recognize merit and diversity in our organization.

Job Description

Job Summary

We are currently seeking a dynamic and experiencedDevelop and execute comprehensive marketing and brand strategies, including product promotions and digital campaigns, while collaborating with cross-functional teams and Key Opinion Leaders. Monitor market trends, optimize performance, and ensure compliance with regulations to drive sales and strengthen customer relationships.

Roles & Responsibilities

• You will be responsible for developing detailed marketing strategies: Establish market share and prescription objectives, build brand plans, and formulate omnichannel product promotion strategies tailored to target audiences.
• You will be responsible for leading product promotions: Plan and execute promotional activities, manage marketing campaigns, and collaborate with creative agencies to enhance product visibility and awareness.
• You will be responsible for monitoring performance and campaign effectiveness: Conduct root cause analysis for non-compliance with KPIs, collect feedback, and make adjustments to promotional strategies to meet customer needs.
• You will be responsible for collaborating with Key Opinion Leaders (KOLs): Build strong relationships with KOLs, plan scientific events, share brand insights, and ensure effective communication of brand values.
• You will be responsible for ensuring compliance: Oversee marketing activities to ensure adherence to organizational policies and regional regulations while optimizing processes.
• You will be responsible for leveraging digital tools and insights: Apply digital marketing strategies such as SEO, e-commerce platforms, and social media campaigns to impact theconsumer funnel and convert indicators into sales.
• You will be responsible for market analysis and competitive evaluation: Analyze customer needs, competitor activities, and market trends to forecast opportunities and refine marketing strategies.
• You will be responsible for training and development: Provide training materials and workshops for sales teams, enhance marketing knowledge, and ensure alignment with brand strategies.

Qualifications

Educational Qualification

Science/Pharma/Medical Graduate preferably with MBA in Marketing

Minimum Work Experience

• 3+ yrs overall experience

Skills & Attributes & Critical Exposures Functional Skills

• Market Access Strategy
• Customer Value Propositions
• Regulatory Requirements
• Product Marketing
• Brand Strategy
• Brand Architecture
• Brand Representation

Resident Skills

• Business Acumen
• Data Analysis
• Market Intelligence
• Storytelling

Behavioural Skills

• Visionary Execution – Designs bold digital strategies and translates them into measurable, cross-channel impact across diverse brands.
• Collaborative Drive – Builds trusted partnerships with vendors, agencies, and internal teams while fostering high-performance culture.
• Performance Mindset – Continuously evaluates planning, reporting, and hospital engagement outcomes, driving agile improvements.

Critical Exposures

• Exposure to product/brand management in the pharma sector or as a freelance brand specialist
• Stint in area/regional level sales role with exposure to multiple therapy segments/products or in a Portfolio / Business Development role OR as a Marketing Analyst / Marketing Coordinator.
• Exposure to Legal, compliance and medical regulation is preferred
• Prior experience in digital marketing, hospital accounts marketing, channel marketing, manufacturing or R&D is desired.
• Exposure to CRM and Data Visualization tools is preferred

Additional Information

Benefits Offered

At Dr. Reddy’s we actively help to catalise your career growth and professional development through personalised learning programs.

The benefits you will enjoy at Dr. Reddy’s are on par with the best industry standards. They include, among other things and other essential equipment, joining & relocation support, family support (Maternity & Paternity benefits), learning and development opportunities, medical coverage for yourself and your family, life coverage for yourself.

Our Work Culture

Ask any employee at Dr. Reddy’s why they come to work every day and they’ll say, because Good Health Can’t Wait. This is our credo as well as the guiding principle behind all our actions. We see healthcare solutions not only as scientific formulations, but as a means to help patients lead healthier lives, and we’re always attuned to the new and the next to empower people to stay fit. And to do this, we foster a culture of empathy and dynamism. People are at the core of our journey over the last few decades. They have been supported by an enabling environment that buoys individual ability while fostering teamwork and shared success. We believe that when people with diverse skills are bound together by a common purpose and value system, they can make magic.

For more details, please visit our career website at https://careers.drreddys.com/#!/

• Job Family: Marketing
• Sub Job Family: Product Marketing & Management
• Preferred type of working: On-Premise
• Business unit: GG INDIA