Google Media Buyer (D2C/ E-Commerce)

TruImpact; Pune District; On-site; INR 600,000 - 900,000; Full time

Job summary

TruImpact is seeking a results-driven Google Ads specialist to help scale D2C brands in India. You will manage campaigns across Search, Shopping, and Performance Max, optimizing for ROAS and CAC while building scalable processes.

The role emphasizes data-driven decision making, collaboration with strategy and creative teams, and ongoing learning to stay ahead of Google Ads features and best practices.

Qualifications

• Hands-on experience running Google Ads for D2C/e-commerce brands.
• Proven performance mindset focused on ROAS over impressions.
• Strong data analysis and ability to translate insights into actions.

Responsibilities

• Launch and scale Google Ads campaigns (Search, Shopping, Performance Max).
• Monitor and optimize campaigns for ROAS, CAC, CTR, and other metrics.
• Own daily/weekly/monthly performance tracking.

Skills

Google Ads

D2C/e-commerce

ROAS optimization

Excel

GA4

Tools

Google Ads Editor

Job description

Join TruImpact – Where Performance is Everything

TruImpact is a performance-first agency built to scale India’s leading D2C brands through data-driven, ROI-obsessed marketing. No fluff. Just hardcore results.

About the Founders

With deep experience across performance marketing, agency consulting, and D2C brand growth, we’ve:

• Worked with 15+ top agencies
• Managed ₹200Cr+ in ad spends

Now, we’re building TruImpact – a super-lean team focused on a select group of high-growth D2C clients. We’re looking for killers, not fillers.

What You’ll Be Doing

• Launch and scale Google Ads campaigns (Search, Shopping, Performance Max – all of it)
• Continuously monitor and optimize campaigns for ROAS, CAC, CTR, and beyond
• Own the numbers – daily, weekly, and monthly performance tracking
• Analyze data deeply to extract insights and drive smarter decisions
• Build strategies for product launches, scale-ups, and seasonal bursts
• Collaborate with creatives and strategy teams to align messaging and funnel goals
• Stay updated on the latest Google Ads features, algorithm changes, and best practices

What We’re Looking For

• Hands-on experience running Google Ads for D2C/e-commerce brands
• A proven performance mindset – we’re talking ROAS, not impressions
• Expertise in keyword planning, bidding strategies, campaign structure, and segmentation
• Strong analytical skills – if you don’t love Excel and GA4, we’re not the right fit
• Ability to thrive in a fast-paced, test-and-learn environment
• Clear communicator who can translate data into action
• Direct mentorship from founders who’ve done this at scale
• Work with disruptive D2C brands – not just clients, partners in growth
• Access to the best tools, playbooks, and learning resources
• Real career growth – we promote from within and grow fast

If you’re someone who geeks out on campaign performance, loves the challenge of scaling brands through Google, and is ready to make an impact – TruImpact is the place for you.

Let’s crush some CACs and scale some brands.