Retention Marketing Manager (D2C / Ecommerce)

TruImpact; Pune District; On-site; INR 700,000 - 1,100,000; Full time

Job summary

TruImpact, a performance-first agency, seeks a Retention Marketer to turn existing customers into a revenue channel through WhatsApp, Email and lifecycle marketing. You’ll own retention across multiple D2C brands and drive repeat purchases and higher LTV.

You’ll build automated journeys from Welcome to Win-Back, segment by purchase behavior, and continually test messaging, offers and timings. Collaborate with Performance and Creative teams and present insights directly to clients.

Qualifications

• 2–5 years of experience in retention, CRM, lifecycle or D2C marketing
• Hands-on D2C/e-commerce experience across WhatsApp and Email
• Experience building automated customer journeys, not just broadcasts
• Strong understanding of Shopify and e-commerce customer journeys

Responsibilities

• Own retention strategy across multiple D2C brands, focused on repeat purchases, LTV and retention revenue
• Plan and execute WhatsApp & Email campaigns across launches, offers and key customer lifecycle moments
• Build automated journeys across Welcome, Abandoned Cart, COD, Post-Purchase, Cross-Sell, Repeat Purchase, Win-Back and Reactivation
• Segment customers intelligently using purchase behaviour, recency, frequency, AOV and engagement
• Analyse customer journeys to identify drop-offs and opportunities to recover revenue
• Continuously test messaging, offers, creatives, audiences, timings and automations
• Own the numbers, including Repeat Purchase Rate, LTV, Returning Customer Revenue, WhatsApp & Email Revenue and Recovery Rates
• Work closely with Performance & Creative teams and present strategies and insights directly to clients

Skills

Retention marketing

D2C/e-commerce experience

Lifecycle marketing

Communication with clients

Tools

BiteSpeed

GoKwik

Klaviyo

WebEngage

Interakt

WATI

AiSensy

Netcore

Shopify

Job description

TruImpact is a performance-first agency built to scale India’s leading D2C brands through data-driven, ROI-obsessed marketing. No fluff. Just hardcore results.

And performance doesn’t stop at acquisition.

We’re looking for a Retention Marketer who can turn existing customers into a serious revenue channel through WhatsApp, Email and lifecycle marketing.

This isn’t about sending more broadcasts. It’s about understanding customer behaviour, increasing repeat purchases and improving LTV.

About the Founders

With deep experience across performance marketing, agency consulting and D2C growth, we’ve:

Worked with 15+ top agencies

Managed ₹200Cr+ in ad spends

Now, we’re building TruImpact, a super-lean team working with a select group of high-growth D2C brands. We’re looking for killers, not fillers.

What You’ll Be Doing

• Own retention strategy across multiple D2C brands, focused on repeat purchases, LTV and retention revenue
• Plan and execute WhatsApp & Email campaigns across launches, offers and key customer lifecycle moments
• Build automated journeys across Welcome, Abandoned Cart, COD, Post-Purchase, Cross-Sell, Repeat Purchase, Win-Back and Reactivation
• Segment customers intelligently using purchase behaviour, recency, frequency, AOV and engagement
• Analyse customer journeys to identify drop-offs and opportunities to recover revenue
• Continuously test messaging, offers, creatives, audiences, timings and automations
• Own the numbers, including Repeat Purchase Rate, LTV, Returning Customer Revenue, WhatsApp & Email Revenue and Recovery Rates
• Work closely with Performance & Creative teams and present strategies and insights directly to clients

What We’re Looking For

• 2–5 years of experience in Retention, CRM, Lifecycle or D2C Marketing
• Hands-on D2C/e-commerce experience across WhatsApp and Email
• Experience building automated customer journeys, not just broadcasts
• Strong understanding of Shopify and e-commerce customer journeys
• Familiarity with BiteSpeed, GoKwik, Klaviyo, WebEngage, Interakt, WATI, AiSensy, Netcore or similar tools
• A performance mindset, where revenue and LTV matter more than vanity metrics
• Strong understanding of data, copy, offers, consumer psychology and conversion
• Ability to manage multiple brands, communicate with clients and take ownership independently

We want someone who sees a weak repeat purchase rate and asks why, sees an underperforming flow and wants to fix it, and spots opportunities without waiting for instructions.

• Work with high-growth D2C brands and solve real growth problems
• Direct mentorship from founders who’ve worked across 150+ brands
• Real ownership, strategy and outcomes, not just execution
• Work alongside Performance, Creative and Strategy teams
• Access to the best tools, playbooks and learning resources
• Real career growth in a lean, fast-growing team

At TruImpact, success isn’t measured by how many WhatsApp messages or emails you send.

It’s measured by whether you increase repeat purchases, recover lost customers, improve LTV and generate incremental revenue.

If you geek out over customer behaviour and figuring out how to make customers come back and buy again, we’d love to talk.