Google Ads Specialist

XTEN-AV; Dadri; On-site; INR 900,000 - 1,500,000; Full time

Job summary

XTEN-AV is seeking an experienced Google Ads Specialist with 5+ years of hands-on campaign management, ideally in SaaS or cloud-based product companies. You will own the full funnel—from strategy and setup to daily optimization and reporting—driving high-quality lead generation and pipeline growth.

The role requires on-site work at Noida, Sector-62, with immediate joiner or 15 days notice. Collaboration with Marketing, Content, Design, and Sales is essential to improve landing-page conversion.

Qualifications

• 5+ years hands-on Google Ads campaign management with SaaS/cloud experience.
• Expertise across Search, Display, Performance Max, YouTube, and Remarketing.
• Strong understanding of SaaS/cloud buyer funnel (MQL → SQL → Trial/Demo → Conversion).
• Proficient in GA4, GTM, and conversion tracking setup.
• Knowledge of bidding strategies (Target CPA/ROAS, Maximize Conversions).
• Analytical mindset; translates data into optimization actions.
• Experience managing significant monthly ad spend.
• Proficient in Excel or Google Sheets, strong communication.

Responsibilities

• Plan, execute, and manage end-to-end Google Ads campaigns across Search, Display, Performance Max, YouTube and Remarketing.
• Conduct keyword research, competitive analysis, and audience segmentation to drive qualified traffic.
• Own bid strategies, budget allocation, and campaign structuring to maximize ROAS and minimize CPA.
• Write and test ad copy; collaborate with design on creatives for Display/YouTube.
• Set up conversion tracking via GA4 and GTM; monitor performance and optimize.
• Build remarketing and lookalike audiences; run ongoing A/B tests.
• Prepare weekly/monthly performance reports with insights and recommendations.
• Collaborate with Content, Design, Web, and Sales to improve landing page conversion.

Skills

Google Ads management

SaaS/Cloud marketing

Campaign optimization

Bidding strategies

GA4 & analytics

GTM setup

Data interpretation

Excel/Sheets

Communication & stakeholders

Tools

GA4

Google Tag Manager

Looker Studio

CRM (HubSpot/Salesforce/Zoho)

Excel/Sheets

Job description

Designation: Google Ads Specialist (SaaS and Cloud- Based Experience Candidate ONLY)

Experience: 5+ Years

Department: Marketing

Employment Type: Full-Time

Location: Noida, Sector-62

Mode of Work: On-site

Preferred Notice Period: Immediate joiner / 15 days notice period

Designation: Google Ads Specialist (SaaS and Cloud- Based Experience Candidate ONLY)

Experience: 5+ Years

Department: Marketing

Employment Type: Full-Time

Location: Noida, Sector-62

Mode of Work: On-site

Preferred Notice Period: Immediate joiner / 15 days notice period

Job Summary

We are looking for an experienced Google Ads Specialist with 5+ years of hands-on expertise managing and scaling Google Ads campaigns, ideally within SaaS or cloud-based product companies. The ideal candidate will own the full Google Ads funnel - from strategy and setup to daily optimization and reporting - driving efficient, high-quality lead generation and pipeline growth.

Key Responsibilities

• Plan, execute, and manage end-to-end Google Ads campaigns across Search, Display, Performance Max, YouTube, and Remarketing
• Conduct in-depth keyword research, competitive analysis, and audience segmentation to drive qualified traffic
• Own bid strategies, budget allocation, and campaign structuring to maximize ROAS and minimize CPA
• Write and test ad copy, and collaborate with design on creative assets for Display/YouTube campaigns
• Set up and manage conversion tracking via Google Analytics 4 (GA4) and Google Tag Manager (GTM)
• Build and optimize remarketing and lookalike/similar audience campaigns
• Run continuous A/B tests on ad copy, landing pages, bidding strategies, and audience targeting
• Monitor daily campaign performance and proactively adjust strategy to hit CPL/CPA/ROAS targets
• Prepare and present weekly/monthly performance reports with clear insights and optimization recommendations
• Collaborate with Content, Design, Web, and Sales teams to improve landing page conversion and lead quality
• Stay current on Google Ads platform updates, algorithm changes, and industry best practices specific to SaaS/cloud marketing

Required Skills

• 5+ years of hands-on experience managing Google Ads campaigns, with proven results in SaaS or cloud-based companies
• Deep expertise in Search, Display, Performance Max, YouTube, and Remarketing campaign types
• Strong understanding of the SaaS/cloud buyer funnel (MQL → SQL → Trial/Demo → Conversion)
• Proficiency in GA4, Google Tag Manager, and conversion tracking setup
• Strong grasp of bidding strategies (Target CPA, Target ROAS, Maximize Conversions, etc.)
• Advanced analytical skills - able to interpret data and translate it into optimization decisions
• Experience managing significant monthly ad spend/budgets
• Proficiency in Excel or Google Sheets
• Strong communication and stakeholder management skills

Nice to Have

• Google Ads Certification (Search, Display, or Measurement)
• Experience with Looker Studio for reporting/dashboards
• CRM experience (HubSpot, Salesforce, or Zoho CRM)
• Familiarity with SaaS/cloud sales cycles (freemium, trial-led, or demo-led motion)
• Basic understanding of SEO and CRO principles

Key Performance Indicators (KPIs)

• Cost Per Lead (CPL) & Cost Per Acquisition (CPA)
• Return on Ad Spend (ROAS)
• Click-Through Rate (CTR) & Conversion Rate
• Marketing Qualified Leads (MQLs) generated via Google Ads
• Lead Quality & Sales-Accepted Rate
• Budget Utilization & Efficiency

Preferred Candidate Profile

• Data-driven with strong analytical and problem-solving skills
• Deep, focused expertise in Google Ads specifically (not a generalist across multiple platforms)
• Detail-oriented with a focus on measurable business outcomes
• Self-motivated, proactive, and comfortable in a fast-paced SaaS environment