Google Ads Specialist

IamHere Software Labs; Hyderabad; On-site; INR 600,000 - 1,200,000; Full time

Job summary

IamHere Software Labs in Hyderabad is seeking a performance-driven Google Ads Specialist with hands-on experience in managing Google Search and Display campaigns. You will optimize PPC campaigns, conduct keyword research, and coordinate with designers for compelling creatives to drive high-quality traffic and conversions.

The role requires expertise with GA4, GTM, conversion tracking, and analytics to monitor performance, run A/B tests, and report on CTR, CPC, CPA, and ROAS.

Qualifications

• 3-5+ years of hands-on Google Ads experience.
• Strong understanding of PPC, bidding strategies, keyword planning, and audience segmentation.
• Experience with GA4, GTM, and conversion tracking.

Responsibilities

• Plan, create, manage, and optimize Google Search and Display campaigns.
• Conduct keyword research, competitor analysis, and audience targeting.
• Monitor campaign performance and implement strategies to improve CTR, CPC, CPA, and ROAS.
• Create compelling ad copies and coordinate with designers for display creatives.
• Set up conversion tracking using Google Tag Manager and Google Analytics.
• Perform A/B testing on ads, landing pages, and targeting strategies.
• Analyze campaign data and prepare regular performance reports.
• Manage budgets effectively to maximize campaign efficiency.
• Stay updated with Google Ads policies, industry trends, and best practices.
• Collaborate with marketing, product, and content teams to achieve business goals.

Skills

Google Ads

PPC advertising

Campaign optimization

Audience targeting

GA4

GTM

Analytics reporting

Budget management

Communication skills

Tools

GA4

GTM

Job description

About The Role

We are looking for a performance-driven Google Ads Specialist with hands-on experience in managing and optimizing Google Search and Display campaigns. The ideal candidate should have a strong understanding of PPC advertising, campaign optimization, audience targeting, and performance analysis to drive high-quality traffic and conversions.

Key Responsibilities

• Plan, create, manage, and optimize Google Search and Display campaigns.
• Conduct keyword research, competitor analysis, and audience targeting.
• Monitor campaign performance and implement strategies to improve CTR, CPC, CPA, and ROAS.
• Create compelling ad copies and coordinate with designers for display creatives.
• Set up conversion tracking using Google Tag Manager and Google Analytics.
• Perform A/B testing on ads, landing pages, and targeting strategies.
• Analyze campaign data and prepare regular performance reports.
• Manage budgets effectively to maximize campaign efficiency.
• Stay updated with Google Ads policies, industry trends, and best practices.
• Collaborate with marketing, product, and content teams to achieve business goals.

Required Skills

• 3-5+ years of hands-on experience in Google Ads (Search & Display).
• Strong understanding of PPC, bidding strategies, keyword planning, and audience segmentation.
• Experience with Google Analytics 4 (GA4), Google Tag Manager (GTM), and conversion tracking.
• Knowledge of remarketing and audience-based campaigns.
• Strong analytical and reporting skills.
• Experience managing medium to large advertising budgets.
• Excellent communication and problem‑solving skills.

Skills: google ads,search,google search,display campaigns