Google Ads (AdWords) / SEM Executive

Ladybird Web Solution Pvt Ltd; Dharmapuri; On-site; INR 300,000 - 540,000; Full time

Job summary

Ladybird Web Solution Pvt Ltd in Dharmapuri, India is seeking a Google Ads (AdWords) / SEM Executive to plan, implement and optimise paid search campaigns. The role requires hands-on experience with Search/Display/YouTube campaigns, keyword research, analytics, and reporting to maximise ROI.

Ideal candidates have 1–3 years in Google Ads/SEM, familiarity with GA4 and GTM, and a degree in Marketing or related field. Freshers with certification may also apply.

Qualifications

• We are looking for hands-on experience planning, executing, monitoring, andoptimising paid search campaigns.
• Familiarity with measuring ROI and lead generation through SEM.
• Experience with Google Ads, GA4, GTM and keyword research.

Responsibilities

• Plan, create, and manage Google Ads campaigns (Search, Display, Performance Max, Shopping, YouTube).
• Conduct keyword research and competitor analysis.
• Monitor daily campaign performance and budget allocation.
• Perform A/B testing for ad copies, landing pages and bidding strategies.
• Track campaign performance using Google Analytics and Google Tag Manager.
• Generate weekly and monthly performance reports.
• Collaborate with SEO, Content, and Sales teams to improve lead generation.

Skills

Google Ads

Google Analytics GA4

Google Tag Manager

Keyword research

Analytics & reporting

Communication skills

Problem solving

Education

Bachelor's degree in Marketing or related field

Tools

Google Keyword Planner

Job description

Ladybird Web Solution Pvt Ltd | Full time

Google Ads (AdWords) / SEM Executive

Dharmapuri, India | Posted on 08/01/2026

We are looking for a passionate and result-oriented Google Ads (AdWords) / SEM Executive to join our digital marketing team. The ideal candidate should have hands-on experience in planning, executing, monitoring, and optimising paid search campaigns to generate quality leads and maximise ROI.

Key Responsibilities

• Plan, create, and manage Google Ads campaigns (Search, Display, Performance Max, Shopping, and YouTube).
• Conduct keyword research and competitor analysis.
• campaigns to improve CTR, Quality Score, conversions, and ROI.
• Monitor daily campaign performance and budget allocation.
• Perform A/B testing for ad copies, landing pages, and bidding strategies.
• Track campaign performance using Google Analytics and Google Tag Manager.
• Generate weekly and monthly performance reports.
• Analyze conversion data and recommend improvements.
• Stay updated with Google Ads policies and industry trends.
• Collaborate with the SEO, Content, and Sales teams to improve lead generation.

Required Skills

• Strong knowledge of Google Ads.
• Experience with Google Analytics (GA4).
• Knowledge of Google Tag Manager (GTM).
• Keyword research using Google Keyword Planner and other SEO tools.
• Understanding of CPC, CPA, CTR, ROAS, Conversion Rate, and Quality Score.
• Basic knowledge of SEO and landing page optimization.
• Strong analytical and reporting skills.
• Good communication and problem-solving abilities.

Preferred Qualifications

• Bachelor's degree in Marketing, Business, Computer Science, or a related field.
• Google Ads Certification is preferred.
• Experience in B2B SaaS or Software Product Marketing is an added advantage.

Experience

• 1-3 years of experience in Google Ads / SEM.
• Freshers with Google Ads certification and hands-on project experience may also apply.