Assistant Manager - Performance Marketing

GoKwik; Gurugram District; On-site; INR 1,200,000 - 1,600,000; Full time

Job summary

GoKwik, a growth operating system for D2C and eCommerce brands, is seeking a Paid Marketing Campaigns professional to drive efficient, data-driven acquisition. You’ll own end-to-end campaigns across Google and Meta, align with growth goals, and collaborate with demand generation and product marketing teams.

With 4–7 years in paid marketing for B2B SaaS, you’ll optimize funnels, ensure tracking accuracy, build dashboards, and deliver actionable insights to improve lead quality, CPL, and

Qualifications

• 4–7 years of paid marketing or campaign operations experience.
• Proven experience managing campaigns for B2B SaaS.
• Hands-on expertise with Google Ads and Meta Ads.

Responsibilities

• Launch and manage paid campaigns across Google Ads and Meta Ads.
• Own reporting for key metrics: spend, impressions, clicks, conversions.
• Build and maintain performance dashboards.
• Ensure data accuracy across marketing tools and CRM systems.
• Collaborate with demand generation, product marketing, and sales operations.

Skills

Paid marketing

Campaign operations

Google Ads

Meta Ads

B2B SaaS

Multi-product campaigns

Marketing attribution

Funnel metrics

Job description

GoKwik is a growth operating system designed to power D2C and eCommerce brands-from checkout optimization and reducing return-to-origin (RTO), to payments, retention, and post-purchase engagement. Today, GoKwik enables 15,000+ merchants globally, processes ~$2 billion in GMV, and continues to strengthen its AI-powered infrastructure. Backed by RTP Global, Z47, Peak XV, and Think Investments-and bolstered by a $13M growth round in June 2025 (total funding: $68M) - GoKwik is scaling rapidly across India, the UK, Europe, and the US.

Why This Role Matters

Paid marketing is a key driver of pipeline and revenue for GoKwik’s B2B SaaS products. This role ensures campaigns are executed efficiently, tracked accurately, and continuously optimised for performance. By delivering high-quality insights and maintaining strong campaign governance, this role directly impacts lead quality, cost efficiency, and revenue growth.

What You’ll Own

Campaign Execution & Management

• Launch and manage paid campaigns across Google Ads and Meta Ads
• Ensure campaigns go live with all prerequisites in place
• Manage multiple campaigns across products and target segments
• Align campaign execution with business and growth objectives

Performance Tracking & Reporting

• Own reporting for key metrics: spend, impressions, clicks, CTR, conversions, MQLs, SQLs, CPL, conversion rates
• Build and maintain performance dashboards
• Ensure data accuracy across marketing tools and CRM systems

Data Analysis & Insights

• Analyse campaign performance and identify optimisation opportunities
• Deliver clear, data-backed insights to product and growth teams
• Identify underperforming campaigns, channels, and creatives
• Track trends impacting pipeline quality and conversion

Risk Monitoring & Escalation

• Proactively flag issues such as rising CPL, drop in conversion rates, and tracking discrepancies
• Monitor lead quality and campaign delivery performance
• Escalate critical issues to stakeholders in a timely manner

Campaign Readiness & Setup

• Ensure all pre-launch requirements are in place:
• Landing pages
• Tracking and conversion events
• CRM integrations
• Creatives and messaging
• Audience targeting
• Budget approvals

Cross-Functional Collaboration

• Work closely with demand generation, product marketing, growth, and sales operations teams
• Ensure campaign performance aligns with pipeline and revenue goals
• Contribute to campaign planning and execution strategy

Who You Are

• 4 - 7 years of experience in paid marketing or campaign operations
• Proven experience managing campaigns for B2B SaaS companies
• Hands-on expertise in Google Ads and Meta Ads
• Experience handling multi-product campaigns
• Strong understanding of marketing attribution and funnel metrics

Why GoKwik

At GoKwik, you’ll work on high-impact growth problems across multiple products in a fast-scaling SaaS environment.

You’ll have the opportunity to manage large-scale campaigns, influence pipeline quality, and collaborate closely with product and growth teams. This role offers strong ownership, data-driven decision-making exposure, and the ability to drive measurable business outcomes.