Associate - Content Strategy

GoKwik; Gurugram District; On-site; INR 600,000 - 900,000; Full time

Job summary

GoKwik in India is seeking a Content Strategist to lead the end-to-end content pipeline for our KwikAds initiatives, balancing creative quality with scalable production.

You will develop concepts, scripts, and formats for Meta ads, manage creators and timelines, and translate client goals into clear briefs. Join a fast-paced team at GoKwik driving AI-powered performance content.

Qualifications

• 1–3 years of experience in content strategy/execution for D2C or consumer brands.
• Strong understanding of hooks, viral content, and Meta performance creatives.
• Experience in high-volume creative environments with parallel projects.
• Excellent creative judgement and ability to articulate reasons.
• Process-oriented with strong pipeline management.
• Hands-on with script writing and stakeholder management.
• Ability to translate business objectives into effective content briefs.

Responsibilities

• Own end-to-end content pipeline across brands, ensuring high-volume, on-time creative production.
• Develop and review content concepts, hooks, scripts, and formats for Meta.
• Provide structured feedback on work-in-progress content and maintain quality.
• Manage content creators, timelines, reviews, and deliverables.
• Translate client expectations into clear creative briefs.
• Leverage performance learnings to improve output.

Skills

Content strategy

Creative writing

Meta ads

Project management

Creator management

Content review

Client communication

Job description

About GoKwik

GoKwik is a growth operating system for D2C and eCommerce brands, powering merchants across checkout optimisation, RTO reduction, payments, retention, and post-purchase engagement. Today, GoKwik enables 15,000+ merchants globally, processes approximately $2 billion in GMV, and is rapidly scaling across India and international markets.

About GoKwik

GoKwik is a growth operating system for D2C and eCommerce brands, powering merchants across checkout optimisation, RTO reduction, payments, retention, and post-purchase engagement. Today, GoKwik enables 15,000+ merchants globally, processes approximately $2 billion in GMV, and is rapidly scaling across India and international markets.

Why This Role Matters

KwikAds is building an AI-powered creative engine to help brands generate and scale performance content faster. As a Content Strategist, you will help build and scale the AI content generation vertical by combining strong creative judgement with excellent process execution. You’ll work closely with brands and content creators to ensure a high-volume pipeline of diverse, high-quality creatives that are built for performance on Meta.

What You’ll Own

• Own the end-to-end content pipeline across brands, ensuring high-volume, on-time creative production.
• Develop and review content concepts, hooks, scripts, and creative formats for Meta.
• Provide structured feedback on WIP content and maintain a high bar for creative quality.
• Manage content creators, timelines, reviews, and deliverables to ensure smooth execution.
• Translate client expectations into clear creative briefs and actionable deliverables.
• Use performance learnings and emerging creative trends to continuously improve content output.

Who You Are

• 1-3 years of experience in content strategy/execution, preferably from a D2C, eCommerce, or consumer brand.
• Strong understanding of hooks, creative patterns, virality, content diversity, and Meta performance creatives.
• Experience working in a high-volume creative environment with multiple creatives being developed and shipped simultaneously.
• Strong creative judgement — you can identify what works, what doesn’t, and clearly articulate why.
• Highly process-oriented with strong project and pipeline management skills.
• Hands-on experience with script writing, creator management, content reviews, and stakeholder management.
• Comfortable managing client expectations and translating business objectives into effective content.

Why GoKwik

At GoKwik, you’ll work at the intersection of AI, advertising, content, and eCommerce growth. KwikAds is building a new-age AI-powered creative ecosystem that enables brands to generate, test, and scale performance content at speed. This is an opportunity to help build a new vertical from the ground up, shape scalable creative processes, and influence how D2C brands create and scale content in an AI-first world.

Required Skills

AI led content brand management meta ads