GTM Lead

INPG Workforce Solutions Private Limited; India; Remote; INR 1,800,000 - 2,800,000; Full time

Job summary

Pinnacle Group is seeking a strategic GTM leader to own the operating model, execution cadence, and performance standards for an assigned GTM motion. You will partner with Sales Leadership to shape campaigns, messaging, and target-account strategies, while guiding the team through onboarding, coaching, and KPIs.

You will develop and maintain playbooks, workflows, and data-driven processes to drive demand and pipeline growth.

Qualifications

• Demonstrated experience in B2B go-to-market strategy and pipeline generation.
• Experience in demand generation, sales development, and account development.
• Ability to lead programs across partner development and ecosystem strategies.
• Familiarity with CRM platforms and market intelligence tools.
• Strong analytical, organizational, and stakeholder-management skills.

Responsibilities

• Own the operating model, execution strategy, and performance standards for the GTM motion.
• Partner with Sales Leadership to develop plays, campaigns, and target-account plans.
• Lead day-to-day operations, resource allocation, and KPI management for the team.
• Develop and maintain GTM playbooks, messaging frameworks, and training materials.
• Leverage AI-enabled tools and digital agents to improve targeting and pipeline.

Skills

B2B go-to-market strategy

demand generation

sales development

account development

partner development

pipeline generation

staffing industry knowledge

CRM platforms

market intelligence tools

digital-agent-enabled processes

analytical skills

workflow automation

AI-enabled technology

Tools

CRM platforms

Workflow automation

AI-enabled technology

Digital agents

Job description

Company Overview

Pinnacle Group exists to connect people with opportunity. For the last 25 years, we've done exactly that by living our core values of putting people first, delivering excellence in all we do, and giving back to the communities in which we live and work. We are a leading workforce solutions company supporting the talent needs of global leaders in financial services, technology, communications, utilities, and transportation and we are one of the largest women and minority-owned companies in our industry. Our team of service-driven, energetic, and diverse professionals is well-respected in our industry and our leadership team is aligned and focused on taking the company to the next level. If you're looking for a new opportunity where you can truly make a difference, we hope you'll apply for a position with us.

Job Summary

Own the operating model, execution strategy, performance standards, and operating cadence for an assigned GTM motion. Partner with Sales Leadership to develop GTM plays, campaign priorities, commercial messaging, target-account strategies, and partner-development initiatives. Serve as the subject matter expert for relevant service offerings, market trends, buyer personas, ideal customer profiles, competitive activity, and GTM best practices. Translate organizational growth priorities into structured demand-generation, account-development, partner-development, and pipeline-creation activities. Lead the day-to-day operations of the assigned GTM team, including workload prioritization, resource allocation, performance expectations, and operational coverage. Establish and manage team KPIs related to productivity, quality, activity, conversion, pipeline generation, and execution effectiveness. Lead onboarding, training, coaching, performance management, and ongoing capability development for human team members and digital agents. Develop and maintain GTM playbooks, messaging frameworks, workflows, qualification criteria, ideal customer profiles, training materials, and process documentation. Leverage market intelligence, AI-enabled tools, automation, and digital agents to identify growth triggers, buying signals, target accounts, implementation opportunities, and strategic prospects. Analyze execution results, market feedback, and performance data to improve targeting, messaging, workflows, team productivity, and commercial outcomes.

Qualifications Requirements

• Demonstrated experience in B2B go-to-market strategy, demand generation, sales development, account development, partner development, or pipeline generation.
• Strong knowledge of staffing, workforce solutions, technology services, professional services, consulting, systems integration, or a related commercial environment.
• Experience translating growth objectives into structured GTM plays, campaigns, operating processes, and measurable execution plans.
• Demonstrated ability to lead team operations, establish performance expectations, manage KPIs, and improve productivity and quality.
• Experience developing buyer personas, ideal customer profiles, market segmentation, commercial messaging, and target-account or ecosystem strategies.
• Experience creating and maintaining playbooks, workflows, standard operating procedures, training materials, and process documentation.
• Familiarity with CRM platforms, market-intelligence tools, workflow automation, AI-enabled technology, and digital-agent-supported processes.
• Strong analytical, organizational, communication, coaching, and stakeholder-management skills

Company Overview Continued

Pinnacle Group includes Pinnacle Technical Resources, Inc., its flagship information technology staffing and consulting services provider; Pinnacle MSP, a managed services provider; Pinnacle Payrolling, a payrolling and independent contractor compliance provider; Pinnacle Canada, which provides staffing, MSP and payrolling services in Canada; and Provade, Inc., a global provider of enterprise-class vendor management software (VMS). Pinnacle Group has become one of the largest providers in its industry, with over 4,500 professionals providing services across the U.S. and Canada. Provade’s VMS technology operates in over 60 countries and manages billions of dollars in annual spend. For more information, visit http://www.pinnacle1.com.