General Manager Sales & Marketing (Personal Care Division).

Greenspace Herbs; India; On-site; INR 4,000,000 - 6,500,000; Full time

Job summary

Greenspace Herbs in India seeks a strategic General Manager — Sales & Marketing for the Personal Care division to drive revenue growth, expand market presence, and strengthen brand positioning across domestic and international markets.

You will lead a high‑performing sales and marketing team, design go‑to‑market strategies, manage key accounts and trade channels, and ensure profitable growth through cross‑functional collaboration with R&D, QA/QC, and finance.

Qualifications

• A MBA in Marketing / Sales / Business Administration is preferred.
• Bachelor's degree in Business, Marketing, or related discipline is required.
• 20+ years of progressive experience in Sales & Marketing.
• At least 5 years in a senior leadership capacity.
• Mandatory exposure to Personal Care / FMCG / Cosmetics / Consumer Products sector; herbal industry preferred.

Responsibilities

• Design and implement long-term and short-term sales strategies aligned with organizational goals.
• Develop annual operating plans including revenue projections, sales forecasting, and budget allocation.
• Define monthly, quarterly, and yearly sales targets and ensure structured tracking mechanisms.
• Identify high-growth markets and expand B2B and B2C presence.
• Lead nationwide sales operations and drive export sales and international distribution.

Skills

20+ years of Sales & Marketing

Senior leadership experience

FMCG/Personal Care exposure

Education

MBA in Marketing / Sales / Business Administration (preferred)

Bachelor's degree in Business, Marketing, or related discipline

Job description

Home › Careers › General Manager — Sales & Marketing Sales & Marketing · Personal Care Division

General Manager — Sales & Marketing (Personal Care Division).

A strategic, result-oriented leader to drive revenue growth, expand market presence and strengthen brand positioning across domestic and international markets.

Position Overview

We are looking for a strategic and result-oriented General Manager — Sales & Marketing to lead our Personal Care product division. The role involves driving revenue growth, expanding market presence, strengthening brand positioning, and building a high-performing sales and marketing team across domestic and international markets.

Role & Responsibilities

1. Sales Strategy & Planning

• Design and implement long-term and short-term sales strategies aligned with organizational goals.
• Develop annual operating plans including revenue projections, sales forecasting, and budget allocation.
• Define monthly, quarterly, and yearly sales targets and ensure structured tracking mechanisms.

2. Market & Channel Development

• Identify high-growth markets, new geographies, and emerging consumer segments.
• Drive B2B business through distributors, institutional sales, contract manufacturing partnerships, and bulk buyers.
• Expand B2C presence across retail chains, modern trade, general trade, and e-commerce platforms.
• Strengthen export sales and international distribution networks.
• Lead nationwide sales operations ensuring target achievement and profitability.
• Monitor primary and secondary sales performance with structured review systems.
• Optimize pricing frameworks, margin structures, and trade schemes.
• Ensure disciplined sales MIS reporting and performance analytics.

4. Brand & Marketing Leadership

• Establish strong brand identity and differentiated positioning in the personal care segment.
• Direct new product launches including go-to-market strategies.
• Oversee packaging development and ensure market-aligned presentation standards.

5. Key Account & Trade Management

• Develop strategic relationships with major retail chains, distributors, and online marketplaces.
• Lead commercial negotiations and finalize high‑value contracts.
• Strengthen trade marketing execution and in‑store visibility programs.

6. Demand Planning & Cross-Functional Integration

• Align sales forecasts with production and supply chain planning to ensure optimal inventory levels.
• Collaborate with R&D and QA/QC for product performance enhancements and regulatory alignment.
• Ensure smooth coordination between finance and sales for budget control and profitability tracking.
• Build, mentor, and scale a high-performing sales and marketing team.
• Establish measurable KPIs and conduct structured performance evaluations.

Qualifications & Experience

• MBA in Marketing / Sales / Business Administration (preferred).
• Bachelor's degree in Business, Marketing, or a related discipline.
• 20+ years of progressive experience in Sales & Marketing.
• At least 5 years in a senior leadership capacity.
• Mandatory exposure to Personal Care / FMCG / Cosmetics / Consumer Products sector (Herbal industry preferred).

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