Deputy General Manager / General Manager – Marketing (Pharma)

M.M.Enterprises (Recruitment Agency in India); India; On-site; INR 1,500,000 - 2,500,000; Full time

Job summary

M.M.Enterprises (Recruitment Agency in India) is seeking a seasoned marketing leader to drive brand strategy across the Cardiovascular, Diabetes, and Neuro-Psychiatry portfolios in Asia. This role focuses on Southeast Asian markets, requiring strong expertise in regional marketing and team leadership.

The ideal candidate will have over 15 years in the pharmaceutical industry, with a robust track record in brand strategy and cross-cultural collaboration. Strong leadership skills and the ability to analyze market trends are essential.

Qualifications

• Strong leadership and team management experience in matrix organizations.
• Experience in regional/international pharmaceutical marketing.
• Deep expertise in brand strategy, product launches, and lifecycle management.

Responsibilities

• Lead, mentor, and develop a team of marketing professionals.
• Own and drive strategy for key brands and guide execution.
• Analyze market trends and drive data-backed decision-making.
• Lead end-to-end planning and execution of new product launches.
• Ensure effective localization of communication and branding strategies.

Skills

Leadership

Team Management

Cross-Cultural Collaboration

Brand Strategy

Analytical Skills

Communication Skills

Education

Bachelor’s or Master’s degree in Life Sciences, Pharmacy, Marketing, or Business Administration

Job description

Role Overview

We are looking for a seasoned and strategic marketing leader to drive regional brand strategy across Cardiovascular, Diabetes, and Neuro-Psychiatry portfolios in Asia, with a strong focus on Southeast Asian markets. This is a high‑impact leadership role involving both direct brand ownership and team leadership, requiring strong expertise in regional marketing, cross‑cultural collaboration, and stakeholder alignment.

Key Responsibilities

Leadership & People Management

• Lead, mentor, and develop a team of marketing professionals, fostering a high‑performance culture
• Drive team engagement, capability building, and professional growth
• Ensure strong alignment between regional strategy and country‑level execution

Brand Strategy & Execution

• Own and drive strategy for key brands, including positioning, differentiation, and growth roadmap
• Guide and oversee execution across multiple brands managed by team members
• Provide strategic direction to affiliate marketing teams and leadership stakeholders

Market Insights & Competitive Intelligence

• Analyze market trends, competitive landscape, and customer insights
• Drive data‑backed decision‑making and strategic planning
• Deliver actionable insights tailored to regional and local market needs

Product Launches & Lifecycle Management

• Lead end‑to‑end planning and execution of new product launches
• Drive lifecycle strategies to ensure sustained brand growth and market leadership

Cross‑Functional Collaboration

• Collaborate with Medical, Market Access, Commercial Excellence, and Regulatory teams
• Align regional marketing initiatives with affiliates, distributors, and country teams
• Partner with senior leadership to identify growth opportunities and mitigate risks

Cultural Sensitivity & Market Adaptation

• Adapt strategies for diverse Southeast Asian markets, considering cultural and healthcare nuances
• Ensure effective localization of communication and branding strategies

Skills & Competencies

• Strong leadership and team management experience in matrix organizations
• Proven ability to manage cross‑cultural and regional teams
• Deep expertise in brand strategy, product launches, and lifecycle management
• Strong analytical mindset with strategic thinking capabilities
• Excellent communication, stakeholder management, and influencing skills

Preferred Profile

• Experience in regional/international pharmaceutical marketing
• Strong understanding of Southeast Asian healthcare markets
• Demonstrated ability to drive marketing excellence and execution discipline

Education

Bachelor’s or Master’s degree in Life Sciences, Pharmacy, Marketing, or Business Administration.

Experience

• 15+ years in the pharmaceutical industry
• 8–10 years in marketing roles
• 3–5 years in team leadership / people management
• Prior experience in international or regional roles preferred