Global Head Digital Marketing

Ascendion Engineering; Bengaluru; On-site; INR 6,000,000 - 9,000,000; Full time

Job summary

Ascendion Engineering seeks a globally oriented Digital Marketing leader to architect and run its digital ecosystem from Bangalore. You will shape the brand, drive demand, and oversee an AI-first martech modernization while guiding a small team and partner network.

You’ll translate digital performance into strategic growth, working with Brand, Content, and Design to elevate Ascendion’s premium market position and accelerate bookings.

Qualifications

• 10+ years in digital marketing or growth leadership at scale.
• Experience owning global web ecosystems and digital strategy.
• Proven track record in B2B tech, SaaS, or AI-first environments.
• Hands-on Martech: CMS, CRM, analytics, automation, AI tools.
• Strong leadership of cross-functional teams and partners.
• Ability to translate digital strategy to executive decision-making.
• Demonstrated alignment with corporate values and outcomes.

Responsibilities

• Lead digital brand and experience to activate markets and drive perception.
• Align GEO/SEO, paid media, automation, and analytics to growth goals.
• Modernize martech and build AI-first operating model for velocity.
• Manage a small team and the agency/partner ecosystem for ROI.
• Translate performance into strategic insights for leadership.

Skills

Digital marketing leadership

Global web ecosystems

Martech expertise

Team leadership

Partner ecosystem management

Executive communication

Tools

CMS

CRM

Marketing automation

Analytics

AI tools

Job description

The Role

You will architect and lead Ascendion's global digital ecosystem as a strategic growth engine. Your mandate: build a world-class digital brand presence that drives visibility and market activation, while creating operational rigor and continuous improvement that keep us ahead of industry standards. You'll lead a small team, manage the martech stack with an AI-first mindset, and ensure our digital channels work in harmony. Your work directly influences how the market perceives Ascendion and how we accelerate our growth story and impact with technology.

Key Accountabilities

1. Digital Brand & Experience Leadership

Own Ascendion.com and our global digital presence as the primary vehicle for brand activation and market perception. Set strategic direction for how we show up digitally. Ensure our digital brand is coherent, fast, and designed for impact. Lead partnerships with Brand, Content, and Design to create experiences that amplify our AI-native story and drive engagement with key audiences.

2. Digital Demand & Pipeline Support

Align digital channels - GEO/SEO, paid media, marketing automation, and analytics - to support growth. Work with regional Growth and Sales leadership to ensure digital pathways directly influence pipeline velocity and bookings. Translate brand activation into measurable commercial outcomes without compromising our premium positioning.

3. Martech Modernization & AI-Driven Operations

Modernize our marketing technology ecosystem as a competitive advantage. Build an AI-first operating model: deploy best-in-class AI systems, embed data-driven decision-making, and create scalable operations that free our teams from low-impact work. Champion emerging AI technologies that improve marketing velocity, personalization, and measurement. Improve operational rigor that keeps us ahead of industry standards.

4. Team Leadership & Partner Ecosystem

Lead a high-performing small team. Manage the agency and partner ecosystem (paid media, SEO, development partners, martech partners) to ensure quality, velocity, and ROI. Create clarity on accountability, performance standards, and execution. Foster a culture of continuous improvement and experimentation.

5. Strategic Insights & Board-Level Input

Translate digital performance into strategic insights that inform brand and growth strategy. Provide input into board-level conversations on market perception, competitive positioning, and digital maturity. Surface early signals on market trends and customer intent that shape Ascendion's narrative.

How We'll Measure Success

Progress tracked quarterly; reviewed annually against:

• Brand Visibility & Activation: Sustained growth in traffic, engagement, and market perception across key channels
• Pipeline Influence: Digital touchpoints demonstrate measurable impact on opportunity creation and sales velocity
• Operational Excellence: Martech stack delivering faster execution, better data quality, and reduced manual effort through AI and automation
• Digital Maturity: Continuous improvement in our digital capabilities—experience quality, personalization, and experimentation velocity
• Team & Partner Performance: High-performing team, strong agency partnerships, clear accountability, and consistent delivery quality

About You

You are a strategic leader with hands-on digital expertise and a product mindset. You think systemically about how digital channels work together, not as isolated tactics. You're AI-fluent and automation-minded—you see technology as a force multiplier, not a complexity. You communicate clearly with executives and can translate digital strategy into business impact. You're a builder: comfortable driving change, experimenting, and iterating fast.

• Strategic Thinker: You see digital as a business engine, not a department. You can translate brand strategy into digital execution and vice versa.
• Builder & Operator: You've led global digital transformations. You can architect strategy and roll up your sleeves on execution. You thrive in ambiguity.
• AI Mindset: You're fluent in generative AI, intelligent automation, and modern martech. You see AI as a competitive lever for speed and scale.
• Results-Focused: You have a passion for impact: traffic, engagement, pipeline influence, operational efficiency, and more. You are always on the lookout for better ways to work and drive impact. Data drives your decisions.
• Global Operator: You lead across cultures and time zones. You build high-performing teams and manage complex partner ecosystems.
• Communicator: You can explain complex digital strategy clearly to executives. You influence without authority.

What You Bring

• 10+ years in digital marketing, growth, martech leadership, or digital product roles
• Deep experience owning global web ecosystems and digital strategy at a leadership level
• Track record in B2B tech, SaaS, platforms, or AI-first companies (services + product hybrid ideal)
• Hands-on expertise in modern martech: CMS, CRM, marketing automation, analytics, and emerging AI tools
• Proven ability to build and lead high-performing teams and manage global partner/agency ecosystems
• Evidence of moving measurable business outcomes: traffic growth, pipeline influence, operational efficiency
• Experience communicating digital strategy to executive leadership and contributing to strategic decisions
• Natural alignment with our corporate values.

Role Details

• Title: Global Head of Digital Marketing
• Level: Roughly aligned to a Director level
• Location: Bangalore, India (Global Role)
• Reports to: Global Head of Brand
• Team: Lead a small, high-performing team; manage global agency and partner ecosystem
• Travel: Occasional, as needed for strategic initiatives and stakeholder alignment