Content Director

Ascendion Engineering; Bengaluru; On-site; INR 3,500,000 - 6,000,000; Full time

Job summary

Ascendion is seeking a Director of Content & Narrative to transform complex ideas into compelling stories for enterprise decision-makers, analysts, media, clients, and talent. This hands-on role combines strategic thinking with exceptional writing to shape Ascendion's narrative across digital properties and executive communications.

You will author high-impact content including whitepapers, reports, keynotes, and customer stories, leveraging AI tools while preserving authentic human insight and

Qualifications

• Bachelor’s degree in marketing, Journalism, Communications, English, Business, or a related field.
• 12+ years of experience in content strategy, thought leadership, brand storytelling, journalism, agency creative/content leadership, or related disciplines.
• Proven experience building narratives for technology, digital transformation, AI, software engineering, or enterprise services organizations.
• Demonstrated ability to create executive-level thought leadership and strategic content.

Responsibilities

• Develop compelling, emotionally resonant narratives that shape market perception of Ascendion.
• Create high-impact content including industry reports, whitepapers, keynote narratives, research-based insights, storyboards, and executive thought leadership.
• Identify emerging trends and translate them into differentiated points of view.
• Collaborate with senior executives, subject matter experts, and delivery leaders to transform expertise into market influence.
• Build and maintain a consistent narrative framework that reinforces Ascendion's position as an AI-native software engineering leader.
• Own and evolve the written narrative across all Ascendion digital properties.
• Partner with marketing, design, and digital teams to bring fact-based brand stories to life.
• Continuously enhance website content, solution pages, campaign landing pages, microsites, and related digital assets.
• Ensure every digital touchpoint reflects a clear, differentiated, and cohesive brand voice and story.
• Conduct interviews with clients, engineers, architects, delivery leaders, and industry experts to uncover impactful stories.
• Transform case studies and customer successes into compelling proof points.
• Develop and maintain a content library supporting sales, analyst relations, media engagement, recruitment, and brand-building efforts.
• Connect customer outcomes to broader business challenges and market trends.
• Serve as the steward of Ascendion's messaging architecture, editorial standards, and tone of voice.
• Review, edit, and strengthen content developed internally and through external partners.
• Leverage AI tools extensively for research, ideation, drafting, editing, and content transformation.
• Establish systems and best practices that improve content quality, consistency, scalability, and speed.

Skills

Storytelling

Writing

Editing

Interviewing

Research

Editorial leadership

AI-native mindset

Strategic thinking

Education

Bachelor’s degree in marketing/Journ/Communications/English/Business

Tools

AI tools

Job description

Job Description: Build the Ideas. Write the Stories. Shape the Narrative.

Ascendion is redefining how software gets built in the age of AI. We help enterprises move AI from experimentation to execution through industry-leading capabilities in AI-native software engineering, agentic delivery, and human-AI collaboration. We call this Engineering to the Power of AI™, and we're looking for an exceptional storyteller to help strengthen and amplify our narrative. As the Director of Content & Narrative, you will transform complex ideas into compelling stories that resonate with enterprise decision-makers, industry analysts, media, clients, and future talent. This is a hands-on individual contributor role for someone who combines strategic thinking with exceptional writing and storytelling craft.

Key Responsibilities

Narrative Development & Thought Leadership

• Develop compelling, emotionally resonant narratives that shape market perception of Ascendion.
• Create high-impact content including industry reports, whitepapers, keynote narratives, research-based insights, storyboards, and executive thought leadership.
• Identify emerging trends and translate them into differentiated points of view.
• Collaborate with senior executives, subject matter experts, and delivery leaders to transform expertise into market influence.
• Build and maintain a consistent narrative framework that reinforces Ascendion's position as an AI-native software engineering leader.

Website & Brand Storytelling

• Own and evolve the written narrative across all Ascendion digital properties.
• Partner with marketing, design, and digital teams to bring fact-based brand stories to life.
• Continuously enhance website content, solution pages, campaign landing pages, microsites, and related digital assets.
• Ensure every digital touchpoint reflects a clear, differentiated, and cohesive brand voice and story.

Client Stories & Proof-Led Content

• Conduct interviews with clients, engineers, architects, delivery leaders, and industry experts to uncover impactful stories.
• Transform case studies and customer successes into compelling proof points.
• Develop and maintain a content library supporting sales, analyst relations, media engagement, recruitment, and brand-building efforts.
• Connect customer outcomes to broader business challenges and market trends.

Editorial Leadership & AI-Native Content Creation

• Serve as the steward of Ascendion's messaging architecture, editorial standards, and tone of voice.
• Review, edit, and strengthen content developed internally and through external partners.
• Leverage AI tools extensively for research, ideation, drafting, editing, and content transformation.
• Establish systems and best practices that improve content quality, consistency, scalability, and speed.

What Makes This Role Different

Unlike traditional content leadership roles focused primarily on agency management and content oversight, this role requires a creator-first approach.

You will personally author many of Ascendion's highest-impact content assets, including:

• Executive thought leadership
• Website and solution-focused content
• Whitepapers and industry reports
• Keynote presentations and narratives
• Customer success stories
• Strategic brand content

While AI will be a critical part of your toolkit, you will provide both the first touch and the final touch, ensuring every asset reflects authentic human insight, editorial excellence, and Ascendion's distinctive voice.

Qualifications & Experience

Required Qualifications

• Bachelor’s degree in marketing, Journalism, Communications, English, Business, or a related field.
• 12+ years of experience in content strategy, thought leadership, brand storytelling, journalism, agency creative/content leadership, or related disciplines.
• Proven experience building narratives for technology, digital transformation, AI, software engineering, or enterprise services organizations.
• Demonstrated ability to create executive-level thought leadership and strategic content.

Desired Skills & Competencies

• Exceptional writing and storytelling abilities, supported by a portfolio of high-quality work.
• Ability to seamlessly move between long-form thought leadership, website content, executive communications, keynote narratives, and short-form social content.
• Strong interviewing and research skills with the ability to uncover insights from executives and technical experts.
• Excellent editing skills with strong judgment and attention to detail.
• Strategic mindset with deep understanding of brand positioning, market narratives, and influence-building.
• Experience engaging with senior executives and translating complex technical concepts into business-relevant stories.
• AI-native mindset with experience leveraging generative AI tools in content creation workflows.
• High degree of ownership, creativity, and intellectual curiosity.

Who You Are

You may come from technology marketing, journalism, publishing, content strategy, creative agencies, script writing, communications, or thought leadership backgrounds. What matters most is a proven commitment to exceptional storytelling.

You:

• Love the craft of writing and storytelling.
• Prefer creating great content over simply managing its production.
• Have strong opinions supported by research and insight.
• Can simplify complex topics without losing substance.
• Are equally comfortable challenging assumptions and strengthening ideas.
• Thrive in high-visibility environments and enjoy working directly with senior leaders.

Why Join Ascendion?

At Ascendion, you'll help define how enterprises understand and adopt AI-powered software engineering. You'll work alongside senior leaders, technologists, analysts, and clients who are shaping the future of the industry.

As an AI-native software engineering disruptor, Ascendion brings together:

• 11,000+ engineering professionals
• Thousands of AI agents in production
• 250+ enterprise clients globally

As we continue building a global brand at scale, content and storytelling are mission-critical to our market engagement. This is a unique opportunity to shape the voice, narrative, and market perception of a company operating at the forefront of the AI era.