General Manager – Sales (Real Estate)

AARV Developers; Chandigarh; On-site; INR 2,400,000 - 4,000,000; Full time

Job summary

AARV Developers in Chandigarh seeks an experienced General Manager – Sales to lead and drive the sales function of our real estate business. The candidate will be responsible for developing sales strategies, achieving revenue targets, and managing sales teams.

You will drive channel networks, coordinate with Marketing for lead generation, and ensure closures across residential and commercial projects with a strong emphasis on KPI achievement.

Qualifications

• 10–12 years of experience in real estate sales with team management.
• Graduate/MBA in Sales & Marketing or related field preferred.
• Strong knowledge of residential/commercial real estate markets.
• Proven ability to lead sales teams and achieve revenue targets.

Responsibilities

• Develop and implement sales strategies and action plans to meet targets.
• Lead, mentor, and manage the sales team and KPI tracking.
• Drive direct and channel sales for real estate projects.
• Build and maintain relationships with channel partners, brokers, investors, and customers.
• Coordinate with Marketing for lead generation and conversion.
• Prepare MIS and performance reports for management.
• Negotiate with customers and channel partners; ensure policy compliance.
• Represent the company at exhibitions and investor meets.
• Track market trends and competitive intelligence.
• Ensure customer satisfaction and resolve issues.

Skills

Team management

Communication

Negotiation

Presentation

Sales strategy

CRM systems

MS Office

Sales MIS

Education

Graduate/MBA in Sales & Marketing, Business Administration, or a related field

Tools

CRM systems

MS Office

Sales MIS

Job description

10–12 years of relevant experience in Real Estate Sales, with strong exposure to residential/commercial projects and team management.

Job Summary

We are looking for an experienced and result-oriented General Manager – Sales to lead and drive the sales function of our real estate business. The candidate will be responsible for developing sales strategies, achieving revenue targets, managing sales teams, strengthening channel networks, and driving business growth.

Key Responsibilities

• Develop and implement effective sales strategies and action plans to achieve monthly, quarterly, and annual targets.
• Lead, mentor, and manage the sales team, ensuring individual and team performance.
• Set sales targets and regularly monitor achievement against defined KPIs.
• Generate new business opportunities and expand the company's customer base.
• Develop and maintain strong relationships with channel partners, brokers, investors, and key customers.
• Drive direct sales as well as channel sales for real estate projects.
• Maintain strong knowledge of the local real estate market, including pricing, competition, demand, and customer trends.
• Work closely with the Marketing Team to develop and execute lead-generation and conversion strategies.
• Monitor and improve the complete sales funnel, from lead generation to site visits and final closures.
• Ensure timely follow-up and conversion of leads generated through digital, offline, and channel sources.
• Conduct regular sales reviews and prepare MIS and performance reports for management.
• Identify underperforming areas and implement corrective measures to improve sales productivity.
• Develop strategies for new project launches, inventory movement, and achievement of sales milestones.
• Negotiate effectively with customers and channel partners while ensuring company policies and commercial objectives are followed.
• Ensure a high level of customer satisfaction and support the team in resolving customer-related issues.
• Track competitor activities and provide market intelligence to senior management.
• Coordinate with CRM, Finance, Legal, and Operations teams for smooth execution of sales and booking processes.
• Ensure adherence to company policies, pricing structures, documentation, and applicable real estate regulations.
• Represent the company at property exhibitions, investor meets, channel partner meets, and other business events.
• Strong leadership and team-management skills.
• Excellent communication, negotiation, and presentation abilities.
• Strong sales planning and business-development capabilities.
• Proven ability to achieve and exceed sales targets.
• Good understanding of real estate sales cycles and customer behaviour.
• Strong network of local brokers/channel partners will be an advantage.
• Excellent analytical, problem-solving, and decision-making skills.
• Ability to work under pressure and manage multiple projects and targets.
• Proficiency in MS Office, CRM systems, and sales MIS.
• Strong commercial understanding and result-oriented approach.

Qualification

Graduate/MBA in Sales & Marketing, Business Administration, or a related field preferred.

Key Performance Indicators (KPIs)

• Achievement of monthly/quarterly/annual sales targets.
• Revenue and booking value generated.
• Lead-to-site-visit and site-visit-to-booking conversion.
• Team productivity and target achievement.
• Inventory movement and closure rate.
• Customer satisfaction and retention.
• Expansion of the company's sales network.

Ideal Candidate

The ideal candidate should be a dynamic, target-driven, and commercially strong sales professional with 10–12 years of experience in real estate sales and a demonstrated track record of leading teams and delivering revenue growth. Candidates with strong knowledge of the local real estate market and established channel-partner networks will be preferred.

Salary:

As per experience, industry standards, and candidate suitability.