Assistant General Manager (AGM) – Sales | Real Estate

AARV Developers; Chandigarh; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

AARV Developers is seeking an AGM – Sales to drive real estate sales operations in Chandigarh. The role focuses on achieving sales targets, mentoring the sales team, and expanding channel partnerships across residential and commercial projects.

The candidate will manage lead generation, improve conversion rates, coordinate with Marketing for lead quality, and report MIS and forecasts to senior management. A proven track record in real estate sales is essential.

Qualifications

• Experience in managing real estate sales teams and meeting targets.
• Strong understanding of local real estate market dynamics and sales processes.
• Proven ability to develop channel partner relationships and drive lead conversion.
• Excellent communication, negotiation, and presentation skills.

Responsibilities

• Develop and implement sales strategies to achieve monthly, quarterly, and annual targets.
• Lead, motivate, and supervise the sales team.
• Drive direct sales as well as channel sales for real estate projects.
• Establish and maintain relationships with channel partners, brokers, and investors.
• Monitor sales funnel: lead gen, follow-ups, site visits, negotiations, bookings and closures.

Skills

Real estate sales

Team leadership

Channel partnerships

Lead generation

CRM

Negotiation

Education

Graduate/MBA in Sales & Marketing

Tools

CRM systems

MS Excel

Job description

7–8 years of relevant experience in Real Estate Sales, preferably with exposure to residential and commercial projects.

Job Summary

We are looking for a dynamic, target-oriented, and experienced AGM – Sales to support and drive the company's real estate sales operations. The candidate will be responsible for achieving sales targets, managing and motivating the sales team, developing channel-partner relationships, improving lead conversion, and contributing to overall business growth.

Key Responsibilities

• Develop and implement sales strategies to achieve monthly, quarterly, and annual sales targets.
• Lead, motivate, and supervise the sales team to ensure consistent achievement of targets.
• Allocate targets to sales executives and monitor individual and team performance.
• Drive direct sales as well as channel sales for the company's real estate projects.
• Develop and maintain strong relationships with channel partners, property consultants, brokers, investors, and key customers.
• Identify new business opportunities and support expansion of the company's sales network.
• Monitor the complete sales funnel, including lead generation, follow-ups, site visits, negotiations, bookings, and closures.
• Ensure timely follow-up and effective conversion of leads.
• Work closely with the Marketing Team to improve lead quality and support lead-generation campaigns.
• Conduct regular sales meetings, performance reviews, and target assessments.
• Prepare and submit sales MIS, forecasts, and performance reports to senior management.
• Analyse market trends, competitor activities, pricing, customer preferences, and demand patterns.
• Support strategies for new project launches, inventory movement, and sales acceleration.
• Assist in negotiations with high-value customers and channel partners.
• Ensure compliance with approved pricing, discount structures, payment terms, and company policies.
• Coordinate with CRM, Finance, Legal, and Operations teams to ensure smooth booking and customer handover.
• Address customer concerns and ensure a high level of customer satisfaction.
• Conduct regular engagement activities and meetings with channel partners.
• Participate in property exhibitions, investor meets, channel-partner meets, site events, and promotional activities.
• Identify gaps in sales performance and implement corrective measures.
• Provide regular market intelligence and strategic inputs to senior management.
• Ensure accurate and timely updating of leads, follow-ups, site visits, and closures in the CRM.
• Strong leadership and team-management skills.
• Excellent communication, presentation, and negotiation abilities.
• Strong sales planning and business-development skills.
• Proven track record of achieving real estate sales targets.
• Good understanding of real estate market dynamics and sales processes.
• Strong networking and relationship-management abilities.
• Ability to manage, motivate, and develop a sales team.
• Strong analytical, problem-solving, and decision-making skills.
• Result-oriented approach with strong commercial acumen.
• Good knowledge of CRM, MS Excel, sales MIS, and reporting systems.
• Ability to work under pressure and meet challenging sales targets.

Qualification

Graduate/MBA in Sales & Marketing, Business Administration, or a related field preferred.

Key Performance Indicators (KPIs)

• Achievement of monthly, quarterly, and annual sales targets.
• Total booking value and revenue generated.
• Lead-to-site-visit and site-visit-to-booking conversion.
• Individual and team productivity.
• Channel partner performance and contribution.
• Inventory movement and closure rate.
• Growth and productivity of the channel-partner network.
• Timely and accurate submission of sales MIS and forecasts.

Preferred Candidate Profile

The ideal candidate should have 7–8 years of hands-on experience in real estate sales, with proven experience in managing sales teams, achieving business targets, and developing channel relationships. Candidates with strong knowledge of the local real estate market and an established network of brokers/channel partners will be preferred.

As per industry standards and candidate's experience and suitability.