Marketing Manager

Real Resources - Classic Polo Smart Pvt Ltd; Tiruppur; On-site; INR 1,200,000 - 2,100,000; Full time

Job summary

Real Resources - Classic Polo Smart Pvt Ltd is seeking a seasoned Real Estate Marketing Manager to lead sales and marketing for residential projects, including houses, villas, and apartments. You will drive lead generation, manage the sales team, and coordinate with channel partners to achieve booking targets.

The role requires 5–10 years in real estate sales and marketing, strong CRM and reporting skills, and excellent negotiation and presentation abilities.

Qualifications

• 5–10 years of Real Estate Sales & Marketing experience.
• Graduate; MBA/PGDM in Marketing or Sales is an added advantage.
• Strong CRM, Excel and reporting skills required.

Responsibilities

• Develop and execute sales & marketing strategies for residential projects.
• Drive house, villa and apartment sales and achieve targets.
• Generate leads via digital marketing, referrals, exhibitions, and channel partners.
• Manage full sales cycle from lead to booking closure.
• Lead and motivate the sales team and maintain CRM discipline.

Skills

Real estate sales

Marketing

CRM

MS Excel

Sales reporting

Team handling

Negotiation

Presentation skills

Education

MBA/PGDM in Marketing or Sales

Tools

CRM software

Job description

REAL ESTATE MARKETING MANAGER

Residential Houses & Apartment Sales

Experience: 5 -10 Years
Industry: Real Estate / Residential Projects
Department: Sales & Marketing
Employment Type: Full-Time

Job Summary

We are looking for an experienced and result-oriented Real Estate Marketing Manager to lead the sales and marketing activities for our residential projects, including individual houses, villas, apartments and residential developments.

The candidate will be responsible for generating leads, managing the sales team, developing channel partners, conducting site visits, converting enquiries into bookings, and achieving monthly and annual sales targets.

Key Responsibilities

• Develop and execute sales & marketing strategies for residential projects.
• Drive house, villa and apartment sales and achieve monthly/quarterly targets.
• Generate leads through digital marketing, referrals, direct marketing, property exhibitions and channel partners.
• Manage the complete sales cycle from lead generation enquiry site visit negotiation booking closure.
• Lead and motivate the sales team to achieve individual and team targets.
• Develop and maintain strong relationships with brokers, channel partners and property consultants.
• Conduct client meetings, project presentations and site visits.
• Handle negotiations with customers and support the team in closing high-value deals.
• Monitor lead pipeline, site visits, conversion ratios and booking status through CRM.
• Analyse competitor projects, pricing, customer requirements and local market trends.
• Coordinate with Marketing, CRM, Finance, Legal and Project teams for smooth sales execution.
• Prepare daily, weekly and monthly sales MIS and performance reports.
• Develop new markets and identify opportunities for increasing project sales.
• Ensure timely customer follow-up and maintain excellent customer relationships.

Key Performance Indicators (KPIs)

• Monthly & quarterly booking targets
• Sales revenue achievement
• Lead-to-site-visit conversion
• Site-visit-to-booking conversion
• Number of new leads generated
• Channel partner productivity
• Team productivity and target achievement
• Customer follow-up and CRM discipline
• Collection/payment follow-up

Candidate Profile

• 510 years of experience in Real Estate Sales & Marketing.
• Strong experience in residential apartment, house, villa or gated-community sales.
• Proven track record of achieving sales targets.
• Minimum 23 years of team-handling experience preferred.
• Strong network of local brokers/channel partners will be an advantage.
• Excellent communication, negotiation and presentation skills.
• Strong customer-handling and closing skills.
• Good knowledge of CRM, MS Excel and sales reporting.
• Strong understanding of the local residential property market.
• Graduate in any discipline; MBA/PGDM in Marketing or Sales is an added advantage.

Preferred Experience

Priority candidates:

• Apartment / Flat Sales
• Villa / Independent House Sales
• Residential Project Sales
• Builder / Developer Sales
• Gated Community Projects
• Channel Partner / Broker Management
• Team Handling

Not preferred: Candidates whose experience is mainly in commercial leasing, industrial properties or rental-only business.

Salary & Incentives

Salary: Competitive, based on experience and industry standards
Incentives: Attractive performance-based incentives linked to bookings and revenue.Role & responsibilities

Preferred candidate profile