General Manager – Brand Activations - Chennai

Wizcraft Entertainment Agency Pvt Ltd; Chennai District; On-site; INR 1,500,000 - 2,500,000; Full time

Job summary

Wizcraft Entertainment Agency Pvt Ltd is seeking a seasoned Business Development/Client Servicing professional for brand activations and experiential events in Chennai. The role emphasizes sales, client relationships, P&L exposure, and strong ideation, proposal development, and presentations to convert opportunities into business.

The ideal candidate will have 10+ years in business/client management within events or marketing services, with leadership experience, networking strength, and

Qualifications

• Minimum 10+ years in a Business/Client management role in Industry Events, Media, Marketing Services or related businesses.
• Experience in executing experiential projects and leading or mentoring teams.
• Strong networking, communication skills and ability to convert opportunities into business.
• Ability to manage P&L and drive revenue growth.
• Proficiency in Tamil is required.

Responsibilities

• Develop go-to-market strategy and business planning for growth.
• Acquire new clients and leverage external relationships to create opportunities.
• Manage relationships with existing clients and key stakeholders to increase share of pie.
• Prepare briefs, proposals and presentations to convert opportunities.
• Lead team efforts and ensure top-line and bottom-line targets are met.
• Maintain process adherence to SOPs and reporting procedures.

Skills

Sales acumen

Client relationship management

P&L exposure

Brand activations

Experiential marketing

Proposal development

Presentations

Team leadership

Go-to-market strategy

Negotiation skills

Job description

We are seeking a seasoned Business Development/Client Servicing professional with strong expertise in brand activations, experiential marketing, and events. The role requires solid sales acumen, P&L exposure, and the ability to build and manage client relationships while converting opportunities into business through strong ideation, proposal development, and presentations.

Experience in executing experiential projects and the ability to lead or mentor teams is essential. The ideal candidate should be a self-driven, result-oriented leader with strong networking and communication skills.

Candidate Requirement

Minimum 10+ years in a Business / Client management role in Industry Events, Media, Marketing Services or related businesses could be of

Key Responsibilities

Business planning and strategy

• Business planning, forecasting and development of go-to-market strategy/plan
• Market intelligence – understanding trends and competition review to enhance business opportunity through new clients
• Evaluating new opportunities to ensure focus on the best opportunities
• New client acquisition - develop and leverage external/potential relationships to create new business opportunities
• Developing and managing relationships with existing clients and key stakeholders in order to increase share of pie.
• Conduct regular research on existing and prospective clients for an in-depth analysis of their businesses and associated needs.
• Ability to create and develop briefs, proposals, and presentations to ensure conversion of opportunities to business.
• Deliver top-line and bottom-line business targets through the above
• Ensure self and team performance Process management
• Continuously educate, supervise, develop and guide the team in terms of preparation of creative presentations and credentials (Element Sheet, Detailing Element Costs and Concept
• Note) for client pitches to ensure client business acquisition and ensure that clients are aware of the various offerings and solutions provided by Wizcraft.
• Process adherence to Wizcraft SOPs and reporting procedures

People Management

• Identify, nurture, and develop key talent to build strong internal capabilities.
• Design and implement succession planning strategies for critical roles.
• Develop and execute employee retention strategies.
• Conduct regular performance reviews and business review meetings with teams.
• Foster a culture of accountability, creativity, collaboration, and high performance.
• Assume full responsibility for accounts receivable within the Chennai Region.
• Ensure timely collection of receivables in full (without set off or discount) within 30 days of due date.
• Monitor financial performance to maintain profitability and fiscal discipline.
• Ensure accurate financial reporting and compliance with company accounting policies.

Representation & Stakeholder Management

• Represent the organization at key client engagements, legal matters, press conferences, and meetings with government officials as required.
• Collaborate with cross-functional and business unit heads to develop integrated
• presentations and credentials.
• Drive cross-selling of services under the brand activation portfolio.
• Strategic thinking and business acumen
• Strong client relationship management
• Revenue growth and P&L management
• Leadership and team development
• Negotiation and influencing skills
• Financial discipline and accountability
• Strong communication and presentation skills
• Proficiency in Tamil is required
• This position reports to the Business Head – South