General Manager

RECEX Pvt. Ltd.; Kolkata District; On-site; INR 600,000 - 900,000; Full time

Job summary

RECEX Pvt. Ltd. in Kolkata seeks a proactive sales leader to build and nurture a robust dealer/distributor network, driving market penetration for decorative paints.

You will coach regional teams, organize MEETS/EVENTS with key influencers, and optimize CRM-driven engagements to sustain long-term relationships. You will monitor performance, coordinate with logistics and accounts, and implement process improvements to meet regional targets and budgets.

Qualifications

• Experience establishing and expanding dealer/distributor networks.
• Ability to coach and supervise sales teams across regions.
• Strong skills in organizing meetups with engineers, contractors, and masons to boost engagement.

Responsibilities

• Establish and appoint dealer/distributor network to penetrate markets.
• Maintain and expand dealer base by coaching sales team leaders.
• Engage influencers through MEETs/EVENTS to build long-term relationships.
• Develop strategies for decorative paints market penetration.
• Utilize CRM IT platform to manage customer engagement and interactions.
• Monitor sales team performance and drive growth through guidance and training.
• Coordinate with Logistics & Accounts for smooth material movement and payments.
• Identify trends, perform audits, and implement sales process improvements.
• Meet regional sales targets, forecast sales, prepare budgets, and analyze variances.

Skills

Techno-commercial

Product knowledge

Sales knowledge

Analytical skills

Effective communication

Negotiation

Conflict resolution

Interpersonal skills

Coaching & mentoring

Sales tracking software

Tools

CRM software

Job description

Location: HQ- Kolkata (West Bengal and Assam & NE)

Responsibilities: -

• Establish and appoint strong and reliable dealer/distributor network base to ensure effective market penetration and distribution
• Maintain and expand dealer base by coaching SO/ASM/ Divisional Manager/ State Head and Sales Team
• Maintaining relationships and ensure long-term engagement with the Influencers (Engineers, Contractors, Masons) through organizing MEETS/EVENTS
• Conceptualize & implement strategies as a part of business goal and market penetration of Decorative Paints (Primary & Secondary)
• Ensure optimum utilization of CRM IT platform to effectively manage and enhance customer engagement and Interactions
• Monitor performance of the sales team to ensure growth in business volume; Ensure high performance through proper guidance, motivation and training
• Coordination with Logistics & Accounts department for smooth material movement and payments
• Resolve problems, completes audits, identify trends, determine sales system improvements and implement the necessary changes
• Meet regional sales objectives by targeting and forecasting Sales, preparing an annual budget, scheduling expenditures, analyzing variances, and initiating corrective actions

Skills: -

Proficient in techno-commercial segment, Product & Sales Knowledge, Analytical Skill, Effective Business Communication, Negotiation, Conflict Management & Resolution, Improvement Orientation, Interpersonal Skills, Coaching and Mentoring skills, Skilled in Sales Tracking Software