Front Line Sales

Bonheur Spirits India Private Limited; Lucknow; On-site; INR 350,000 - 520,000; Full time

Job summary

Bonheur Spirits India Private Limited is seeking a Front Line Sales professional to drive our premium spirits portfolio in Lucknow. The role focuses on visiting retail outlets, bars, and distributors to promote products, secure orders, and improve in-store visibility.

You will conduct regular market visits, maintain trade relationships, and support merchandising activities such as shelf placement and local brand activations, while striving to achieve sales targets.

Qualifications

• Strong sales and negotiation skills to meet targets.
• Experience in field sales in FMCG or alcoholic beverages.
• Excellent communication and interpersonal skills.
• Proficiency in sales reporting, route planning, and CRM tools.
• Ability to work independently with strong time management.
• Knowledge of Lucknow market; willingness to travel within territory.
• High school diploma; bachelor’s degree in Business/Marketing advantageous.
• Experience with premium spirits or lifestyle brands is beneficial; knowledge of responsible sales practices.

Responsibilities

• Visit retail outlets, bars, restaurants and distributors to promote Bonheur Spirits’ portfolio and secure new orders.
• Achieve sales targets and ensure product visibility through in-store merchandising.
• Conduct regular market visits and maintain relationships with trade partners.
• Coordinate with internal teams for stock availability and local activation plans.
• Support shelf placement, branding materials and in-store promotions.
• Represent the brand professionally at customer meetings and events.

Skills

Strong sales skills

Negotiation

Field sales experience

Communication & interpersonal

CRM familiarity

Route planning

Time management

Education

High school diploma

Bachelor’s degree in Business/Marketing (advantage)

Tools

CRM systems

Sales reporting tools

Job description

Company Description

Bonheur Spirits India Private Limited is a premium alcoholic beverages company dedicated to craftsmanship, culture, and celebration. The company aims to redefine India’s premium AlcoBev landscape by blending artistry and authenticity in every spirit it creates. Its portfolio includes distinctive brands such as Glen Green Blended Scotch Whisky, Shevaroy Whisky, Colonel Scot Blended Scotch Whisky, and Regnem Noir Jamaican Dark Rum, each with a unique personality and story. With a strong commitment to quality, design excellence, and narrative-driven branding, Bonheur Spirits focuses on creating memorable consumer experiences. The organization celebrates life’s moments by offering products that reflect both heritage and contemporary sophistication.

Role Description

This is a full-time, on-site Front Line Sales role based in Lucknow. The role involves visiting retail outlets, bars, restaurants, and distributors to promote Bonheur Spirits’ portfolio, secure new orders, and ensure product visibility. The Front Line Sales professional will conduct regular market visits, maintain relationships with trade partners, and support merchandising activities such as shelf placement, branding materials, and in-store promotions. Responsibilities include achieving sales targets, monitoring competitor activity, collecting market feedback, and updating sales reports and records. The role also involves coordinating with internal teams for stock availability, executing local activation plans, and representing the brand professionally at customer meetings and events.

Qualifications

• Strong sales and negotiation skills, with the ability to meet and exceed assigned targets.
• Experience in field sales, particularly in FMCG or alcoholic beverages, and familiarity with retail and on-trade channels.
• Effective communication and interpersonal skills to build and maintain relationships with trade partners and customers.
• Basic proficiency in sales reporting, route planning, and use of digital tools or CRM systems.
• Ability to work independently in the field, with strong time management and organizational skills.
• Knowledge of the Lucknow market and willingness to travel within the assigned territory.
• Minimum of a high school diploma; a bachelor’s degree in Business, Marketing, or a related field is an advantage.
• Prior experience in premium spirits or lifestyle brands is beneficial, along with an understanding of responsible sales practices and legal compliance.