Area Sales Executive

Inbrew Beverages Private Limited; Mumbai; On-site; INR 500,000 - 700,000; Full time

Job summary

Inbrew Beverages Private Limited in Mumbai is seeking an Area Sales Executive to drive sales and market penetration for its portfolio. This full-time, on-site role requires managing distributor and retail relationships, executing plans, and ensuring product availability across outlets.

You will monitor sales performance, analyze market trends, and implement trade promotions, activations, and compliance adherence. The role involves field visits, reporting, and meeting volume targets.

Qualifications

• Bachelor's degree in Business, Marketing, Commerce or related field
• Experience in FMCG or alcoholic beverages sales preferred
• Strong planning and forecasting abilities

Responsibilities

• Drive sales growth and market penetration in the assigned territory
• Manage distributor and key retail relationships, ensure product visibility
• Monitor performance, analyze market trends, and implement promotions

Skills

Territory management

Sales execution

Relationship management

Data analysis

Trade marketing

Communication skills

Field work

Independence

Education

Bachelor's degree in Business/Marketing/Commerce

Tools

Excel

Sales reporting tools

Job description

Company Description

Inbrew Beverages Private Limited is one of India’s most dynamic alcoholic beverage companies, ranked third by volume and known for building compelling consumer brands. The company’s journey began with the acquisition of Molson Coors India’s beer business and has grown into a strong portfolio of legacy and iconic brands. Its nine millionaire brands include Green Label Whisky, Bagpiper Whisky, Romanov Vodka, Haywards Whisky, Old Tavern Whisky, Honey Bee Brandy, Men’s Club Brandy, Kerala Malted Whisky, and Thunderbolt Beer, reflecting a blend of heritage, craftsmanship, and innovation. With a nationwide presence, Inbrew delivers scale and reach across India while fostering a workplace grounded in shared values, compliance, and entrepreneurial thinking. Guided by a clear vision, the company continues to shape the future of beverages in India and beyond.

Role Description

The Area Sales Executive is a full-time, on-site role based in Mumbai, responsible for driving sales growth and market penetration for Inbrew’s portfolio in the assigned territory. Day-to-day activities include managing distributor and key retail relationships, executing sales plans, and ensuring product availability and visibility across outlets. The role involves monitoring sales performance, analyzing market trends, and implementing trade promotions and activations to achieve volume and revenue targets. The Area Sales Executive will coordinate with internal teams on supply, merchandising, and compliance, while maintaining accurate reporting and timely updates on territory performance. The position requires frequent field visits, proactive problem-solving, and consistent adherence to company policies and regulatory guidelines.

Qualifications

• Strong territory management and sales execution skills, including planning, forecasting, and achievement of monthly and quarterly targets.
• Proficiency in relationship management with distributors, trade partners, and key accounts, with an ability to negotiate and resolve issues effectively.
• Ability to analyze sales data and market insights, using basic Excel or sales reporting tools to track performance and identify opportunities.
• Knowledge of trade marketing and in-market activation, including promotions, visibility initiatives, and brand-building activities at point of sale.
• Excellent communication and interpersonal skills, with the capacity to collaborate with cross-functional teams and engage with diverse stakeholders.
• Bachelor’s degree in Business, Marketing, Commerce, or a related field; prior experience in FMCG or alcoholic beverages sales is highly preferred.
• Willingness to work in the field, travel within the assigned territory, and maintain high standards of ethics, compliance, and professionalism.
• Strong organizational skills, self-motivation, and the ability to work independently to deliver results in a fast-paced environment.