Freelance Copywriter

FRND; Bengaluru; Remote; INR 400,000 - 600,000; Part time

Benefits offered by this job

Competitive compensation

Equity options

Unlimited leave policy

Job summary

A dynamic social platform startup in Bengaluru is seeking a Freelance Copywriter to create impactful ad scripts and optimize content for performance marketing. Ideal candidates will have 2-3 years of experience in writing ads, understanding performance metrics, and a flexible writing approach in Hinglish or English. This role offers competitive compensation, an unlimited leave policy, and the chance to work closely with industry pioneers as part of a rapidly growing team.

Qualifications

• 2-3 years of experience in performance marketing.
• Ability to write effective ads for multiple formats.
• Comfortable with fast iteration based on feedback.

Responsibilities

• Write high-impact hooks for performance ads.
• Script short ad videos focusing on retention.
• Adapt concepts across different ad angles.

Skills

Experience in performance marketing

Writing for ads

Natural Hinglish or English

Understanding of hooks and retention

Job description

We’re looking for a Freelance Copywriter — someone who understands that ads live or die in the first 2 seconds.

This role is not about storytelling for storytelling’s sake. It’s about hooks, retention, and conversion. You should be comfortable writing for scroll, not applause.

What You’ll Do

• Write high-impact hooks for performance ads (Reels-first)
• Script 15–45 sec ad videos with clear attention → retention → CTA flow
• Adapt the same idea across multiple ad angles (emotional, curiosity, social proof, pain‑point)
• Write scripts for UGC‑style ads, talking‑heads, voiceovers, and clip‑based formats
• Optimize scripts for watch time, holds, and clarity, not brand fluff
• Iterate fast based on feedback and performance signals

What We’re Looking For

• 2‑3 years of experience and good understanding of performance marketing (CTR, hook rate, retention)
• You know how to write for ads, not content
• You can write in natural Hinglish or English or any South Indian language
• You avoid generic ad language and filler lines
• You think in formats + angles, not one‑off scripts

This Role Is NOT For You If

• You only write long‑form stories or captions
• You prioritise aesthetics over clarity
• You don’t like rewriting or iterating
• You’ve never worked with paid ads or performance teams

Nice to Have (Not Mandatory)

• Experience writing UGC ads
• Understanding of Meta ad testing (A/B hooks, angles)
• Familiarity with DTC, apps, or lead‑gen ads

About FRND

FRND is redefining the way people connect by building a social platform that’s not just engaging but also safe, inclusive, and fun. We’re a rapidly growing startup with a bold mission: to transform online interactions into meaningful relationships.

Why FRND?

• Impact at Scale: Be part of the next big wave in social connection, shaping experiences for millions across India, LATAM, and MENA.
• Rewarding Journey: Competitive compensation, equity options, and growth that parallels FRND’s explosive success.
• Learn with the Best: Collaborate directly with founders and industry pioneers, supported by stellar investors like Krafton, India Quotient, and Elevation Capital.
• Freedom to Thrive: Enjoy an unlimited leave policy and unparalleled ownership of your work.
• Product‑Centric Mindset: Work in a company where products take centre stage, solving unique challenges with innovative solutions.