Franchise Manager

Dr Batras; Ghaziabad District, Faridabad District; On-site; INR 1,500,000 - 2,500,000; Full time

Job summary

Dr Batras is seeking a Marketing & Operations Manager to lead clinic teams, grow the patient base, and drive strategic marketing initiatives across multiple locations in Ghaziabad district. You will coordinate with franchise partners, plan BTL activities, and ensure effective execution of all strategies to boost footfalls and conversions.

The role requires 8–10 years of experience in P&L management and multi-location handling, with strong communication and leadership skills.

Qualifications

• Should possess good people skills.
• Smart individual with good common sense and solution oriented approach.
• Great team player with collaborative mindset.
• Excellent communication skills, both verbal and written.
• Result oriented professional who can deliver the marketing and sales plan.

Responsibilities

• Lead and coordinate with clinic teams to ensure high quality experience for patients.
• Maintain and grow patient base for the zone.
• Plan and drive BTL activities to generate footfalls at clinics.
• Responsible for acquiring new leads and converting them into sign ups at newer locations.
• Devise and implement smart marketing plans for lead generation.
• Ensure smooth ground execution of all strategies.
• Travel 10-12 days per month to ensure smooth operations at clinics and manage partner relationships.
• Daily, Weekly & Monthly reporting as per company guidelines.
• Coordinate with franchise partners to make business plans and share progress information.

Skills

People skills

Communication

Team player

Result oriented

Sales planning

Education

Graduate

MBA (Sales & Marketing)

Job description

Role & Responsibilities:

• Lead and coordinate with clinic teams to ensure high quality experience is provided to all patients
• Maintain and grow patient base for the zone
• Plan and drive BTL activities to generate required footfalls at clinics.
• Responsible for acquiring new leads and converting them into sign up at newer locations
• Devise and follow smart marketing plans for Lead generation.
• Ensure smooth on ground execution of all strategies
• Involves travelling 10-12 days a month to ensure smooth operations at clinic , partner relationship

• Daily, Weekly & Monthly reporting as per companys guidelines.
• Coordinate with franchise partners to make business plan and share progress information
  • Tracking and reporting competition in the market and taking appropriate actions to stay a step ahead
  • Coordinate with support functions at HO.

Job Specification: Skills:

• Should possess good people skills.
• Must be a smart individual with good common sense and solution oriented approach
• Should be a great team player
• Excellent communication skills
• Result oriented professional who can deliver the marketing and sales plan

Qualifications:

• Any Graduate
• PG Diploma / MBA (Sales & Marketing) Work Experience:
  • 8years - 10 years of experience in driving P&L and handling multiple locations