Founding GTM engineer

DealHub Ltd; Bengaluru; On-site; INR 2,500,000 - 3,800,000; Full time

Benefits offered by this job

ESOPs

Ownership & high agency

Job summary

Zinance is seeking a Founding Product Marketer to drive hypergrowth across outbound, partnerships, and community initiatives. You will own the GTM plan, experiment with new channels, and leverage AI-enabled workflows to scale engagement with enterprise customers in a fast-paced startup setting.

You will work directly with founders to design and test growth strategies, measure outcomes, and iterate quickly to maximize referrals, signups, and revenue.

Qualifications

• 2-4 years hands-on GTM engineering, GTM and marketing experience
• Experience building growth motions from scratch with measurable results
• Comfort working in a founder-led, fast-moving environment with ownership

Responsibilities

• Outbound: build lead lists, ICP filters, multi-channel sequences, 20K/Day send volume
• Partnerships: identify, outreach, negotiate, launch and nurture partnerships
• Community: build and grow programs, use AI to automate onboarding and engagement
• Cold calling: stand up a testable cold calling channel with defined volume and outcomes

Skills

Growth marketing

Product marketing

Sales strategy

Demand generation

B2B SaaS

Partnerships

GTM strategy

SaaS

Job description

About Us

Zinance is an AI-native bookkeeping, tax and CFO service for fast-growing companies. We’re crafting the best products around SaaS, finance, and AI for business finance - think of Intuit but 10x better products.

Why You Should Join Us

We are most excited about building a very entrepreneurial workplace. We’re creating a factory of entrepreneurs driven by ownership, learning, wealth creation, and a strong purpose.

• Winning Team - Our team comes with strong domain expertise, clarity, and execution muscle - We’re building to win.
• Fast-tracked Growth - Shrink 20 years of career growth and experience into 4 years.
• Ownership and High Agency - You're in the driver's seat, no backseat driving, no nagging.
• Fast Wealth Creation (Heavy ESOPS + Fast Growth)

We're assembling a team of future mafia. You’ll be working with the most spectacular folks who are going to solve some of the most ambitious problems in the world.

We are looking for a Founding Product Marketer for hypergrowth.

Payscale - Highly competitive Pay

What You’ll Do

Outbound (primary focus)

• Build and maintain targeted lead lists — define ICP filters, source from databases and public signals, scrape and enrich contacts
• Set up and run multi-channel sequences across email and LinkedIn, including domain setup, warm-up, deliverability hygiene, and inbox rotation for 20K/Day send volume.
• Write and continuously test copy — subject lines, opening hooks, CTAs, follow-up angles — and run structured A/B tests rather than one-off guesses
• Track the full funnel: contacts sourced → delivered → opened → replied → meetings booked → qualified, and report on what's actually moving
• Build enrichment and personalization workflows so outreach stays relevant at volume, not generic at scale

Partnerships

• Identify and prioritize VCs, accelerators, incubators, and adjacent service providers worth partnering with
• Run the full cycle: first outreach, pitch, negotiation, and getting the partnership actually launched
• Keep partnerships warm post-signature — regular check-ins, co-marketing pushes, referral flow tracking
• Measure each partnership on real outcomes (referrals, signups, revenue), not just logos on a page

Community

• Build and grow community programs from the ground up
• Use AI to handle the operational load — onboarding, engagement nudges, content curation, moderation support
• Turn community activity into a measurable pipeline and retention input

Cold calling

• Stand up cold calling as a testable channel: build the list, write the script, make the calls
• Run it as a real experiment with defined volume, tracked outcomes, and a clear read on whether it's worth scaling

Who You Are

• You’re a natural small-startup person - you’re most energized at the earliest stages of building, you want to be a founder one day (or already have been one), and you thrive in environments with little structure and high ownership.
• You have 2 - 4 years of hands-on GTM engineering, GTM and marketing
• You’ve built or tested a growth motion from scratch - not inherited one - and you have specific results to show for it.
• You work experimentally: you form a hypothesis, design a clean test, measure it honestly, and make a call without waiting for perfect data.
• You’re genuinely creative - you have a constant stream of ideas for new channels, angles, and approaches, and you bring fresh impulses to how growth can be accelerated rather than just optimizing what’s already there.
• You’re genuinely AI-native - tools like Claude, ChatGPT, Clay, and n8n are a core part of how you work and meaningfully multiply what you can get done, not an occasional add-on.
• You understand B2B buying behavior - how enterprise buyers evaluate software, how outbound-driven sales cycles work, and why B2B growth is fundamentally different from B2C or PLG.
• You’re comfortable working with founders directly in a fast-moving environment with little structure, and you take ownership of outcomes rather than activity.

Skills: growth marketing,product marketing,sales strategy,demand generation,b2b saas,partnerships,go-to-market strategy,software as a service (saas)