GTM and Product Generalist

Plotline Inc; India; On-site; INR 1,200,000 - 1,800,000; Full time

Benefits offered by this job

Competitive salary

Performance-based bonuses

Direct mentorship from founders

Job summary

Plotline Inc in India is looking for a GTM and Product Generalist to drive business initiatives and shape product strategy. In this role, you will work directly with founders to impact revenue through innovative go-to-market execution.

The ideal candidate will possess strong analytical skills, strategic thinking abilities, and a knack for communication and adaptation. You will play a key role in building a world-class SaaS platform while gaining exposure to cross-functional coordination and executive-level insights.

Qualifications

• 2-4 years of experience in strategy consulting, investment banking, or high-growth startups.
• Demonstrated experience with analytical problem-solving and strategic thinking.
• Ability to manage multiple priorities and stakeholders effectively.

Responsibilities

• Conduct deep-dive analyses on market opportunities and business performance.
• Own critical business initiatives that impact revenue and growth metrics.
• Support development and refinement of messaging and sales enablement materials.

Skills

Analytical skills

Strategic thinking

Communication

Problem-solving

Adaptability

Job description

Join a small, high-output team building the future of in-app engagement. Work on hard problems that matter at scale.

GTM and Product Generalist

Location

Employment Type

Full time

Department

Revenue

GTM/Product Generalist

Introduction

Join Plotline as a GTM/Product Generalist and be at the intersection of strategy, product development, and market execution. This role is designed for high-caliber professionals from premier institutions who thrive in ambiguous, fast-paced environments and can drive business impact across multiple functions.

Work directly with founders to shape product strategy and go-to-market execution

Own critical business initiatives that directly impact revenue and growth metrics

Be part of building a world-class SaaS platform with global ambitions

Leverage your analytical and strategic thinking skills in a high-growth environment

We're looking for exceptional talent who can think strategically, execute tactically, and adapt quickly in our dynamic startup environment.

About This Role

Strategic Alignment Gap - Ensuring product development aligns with market needs and business objectives

Go-to-Market Execution - Bridging the gap between product capabilities and market positioning

Cross-Functional Coordination - Ensuring seamless collaboration between product, sales, marketing, and customer success teams

This is an opportunity to have outsized impact in a growing company and develop expertise across the entire org.

Outcomes Expected

Q2 Objectives: Complete end-to-end ownership of 1 product launch or GTM campaign generating $50K+ pipeline

Year 1 Objectives: Contribute directly to $500K+ in new ARR through strategic initiatives and process improvements

Responsibilities - Strategic Execution & Analysis

Strategic Planning & Analysis - Conduct deep-dive analyses on market opportunities, competitive landscape, and business performance

Product Strategy & Coordination - Conduct customer research and market analysis to inform product priorities. Work closely with product and engineering teams to ensure market-driven product development

Go-to-Market Execution - Support development and refinement of messaging, positioning, and sales enablement materials

Requirements

Professional Experience

2-4 years of experience in strategy consulting, investment banking, or high-growth startups

Demonstrated experience with analytical problem-solving and strategic thinking

Core Skills

Exceptional analytical and quantitative skills with ability to derive insights from complex data

Strong communication and presentation skills for executive-level audiences

Strategic Thinking

Ability to see the big picture while maintaining attention to detail

Develops frameworks and structured approaches to complex problems

Comfortable with ambiguity and can thrive in fast-changing environments

Balances analytical rigor with practical business considerations

Takes ownership of projects from conception to completion

Manages multiple priorities and stakeholders effectively

Drives results through influence and collaboration rather than authority

Consistently delivers high-quality work on time

Learning Agility

Quickly grasps new concepts, industries, and business models

Actively seeks feedback and continuously improves performance

Adapts communication style and approach based on audience and context

Stays current with industry trends and best practices

Analytical Rigor

Structures problems logically and develops hypothesis-driven approaches

Comfortable working with large datasets and deriving actionable insights

Validates assumptions through data analysis and market research

Communicates complex analyses in simple, compelling narratives

Builds strong working relationships across all levels of the organization

Facilitates productive discussions and drives consensus among stakeholders

Presents complex information clearly to both technical and non-technical audiences

Actively listens and incorporates diverse perspectives into solutions

Comfortable with the pace and uncertainty of a startup environment

Takes initiative and identifies opportunities without being directed

Balances perfectionism with the need for speed and iteration

Thinks creatively about resource constraints and scalable solutions

Benefits & Growth Opportunities

Competitive salary commensurate with experience and background

Performance-based bonuses tied to company and individual success

Direct mentorship from experienced founders and executives

Clear path to senior leadership roles as the company scales

Best-in-class tools and technology (MacBook Pro, premium software licenses)

Modern office space with collaborative work environment

Gain expertise across multiple business functions in a high-growth environment

Build relationships with top-tier investors, advisors, and industry leaders

Opportunity to define processes and strategies that will scale with the company

Exposure to board meetings and strategic planning at the highest levels

Ready to make an impact? If you're excited about the intersection of strategy, product, and growth in a fast-paced SaaS environment, we'd love to hear from you.

This role offers the unique opportunity to leverage your consulting/strategy background while building deep expertise in product management and go-to-market execution. You'll work on challenging problems that directly impact business outcomes while developing skills that will serve you throughout your career in tech and beyond.

Work at scale

Move fast

Small team, no bureaucracy. Your work goes from idea to production in days, not months.

Hard problems

Real-time triggers at sub-100ms latency, SDK performance on millions of devices, no-code UI builders — genuinely hard engineering challenges.

Customer obsessed

We work directly with world-class product and growth teams at companies like Dream11, CoinDCX, and Zepto.