GTM Lead and Strategy

DealHub Ltd; Pune District; On-site; INR 2,400,000 - 4,200,000; Full time

Job summary

DealHub Ltd seeks a seasoned GTM leader to own strategy and execution across content, social, outreach, paid, and partnerships. You will translate business goals into a concrete GTM plan, coordinate internal and freelance teams, manage tools, and drive pipeline performance through data-driven optimization.

You will collaborate with sales, marketing, and product to define ICP, personas, messaging, and channel priorities, ensuring quality gates and approved assets before publication.

Qualifications

• 7-10 years in B2B marketing operations or GTM execution.
• Experience across multiple channels.
• Experience managing freelancers.
• Strong project and process management.
• Hands-on with CRM, marketing automation, outreach and analytics.
• Knowledge of B2B outbound, partner channel, content-led inbound and paid.
• LinkedIn and email marketing experience.
• Experience with ICP, personas, positioning, and messaging.
• Experience tracking leads and pipeline.
• Strong reporting discipline.
• Ability to enforce quality gates.
• Comfort with AI-generated content workflows.
• Strong written English.
• Able to make strategic decisions and prioritize.

Responsibilities

• Develop and refine GTM strategy based on goals and ICP.
• Define target segments, personas, positioning and messaging.
• Own monthly and weekly GTM calendar across channels.
• Plan GTM activities across LinkedIn, email, outbound, content, paid and partners.
• Manage freelance bench: onboarding, briefing, deadlines, invoicing.
• Collaborate with team on GTM requirements and deliverables.
• Own the claims gate and publishing checks.
• Maintain message house and voice guidelines.
• Manage tools: ClickUp, Apollo, Clay, Instantly, Prosp.
• Oversee LinkedIn and email marketing.
• Coordinate with sales for targeting and lead quality.
• Set and track lead and pipeline targets.
• Weekly reporting on output, pipeline, CPL, performance.
• Ensure prerequisites and dependencies are clear before activation.
• Run weekly GTM reviews and follow-ups.

Skills

B2B marketing ops

Growth ops

GTM execution

Freelancer mgmt

Project mgmt

CRM experience

Marketing automation

Outreach tools

Analytics tools

LinkedIn marketing

Email marketing

ICP & personas

Messaging & positioning

Lead tracking

Reporting discipline

Quality gates

AI content workflows

Written English

Strategic decisions

Prioritization by impact

Tools

CRM tools

Marketing automation

Outreach platforms

Analytics platforms

Job description

About the Role

Own the GTM strategy and execution across content, social, outreach, paid and other growth channels. Translate business goals into a GTM plan, manage execution, coordinate the internal and freelance team, manage GTM tools, track pipeline and improve performance based on results.

What they will do

• Develop and refine the GTM strategy based on business goals, ICP and performance.
• Define target segments, personas, positioning, messaging and channel priorities.
• Own the monthly and weekly GTM calendar across content, social, outreach and paid.
• Plan GTM activities across LinkedIn, email, outbound, content, paid and partner channels.
• Manage the freelance bench: onboarding, briefing, deadlines, quality, invoicing and offboarding.
• Work directly with team members on GTM requirements and deliverables.
• Own the claims gate and ensure public assets are checked before publishing.
• Maintain the message house, claims sheet, voice guide, brief format and persona set.
• Manage ClickUp, Apollo, Clay, Instantly, Prosp and analytics.
• Manage LinkedIn and email marketing.
• Work with sales/business development on targeting, lead quality, messaging and follow-up.
• Set and track qualified lead and pipeline targets.
• Report weekly on output, pipeline, CPL, conversion and channel performance.
• Ensure prerequisites and dependencies are clear before activation.
• Run weekly GTM reviews and calls and track follow-ups.

Skills required

• 7-10 years in B2B marketing operations, growth operations or GTM execution, including 2+ years at an early-stage company.
• Experience developing and executing GTM strategies across multiple channels.
• Experience managing freelancers or contractors.
• Strong project and process management.
• Hands-on experience with CRM, marketing automation, outreach and analytics tools.
• Strong knowledge of B2B outbound, partner channel, content-led inbound and paid.
• Hands-on experience with LinkedIn and email marketing.
• Experience with ICP, personas, positioning, messaging and B2B buying stages.
• Experience tracking leads, conversions, CPL and pipeline.
• Strong reporting discipline.
• Ability to enforce quality and approval gates.
• Comfortable working with AI-generated content and verification workflows.
• Strong written English and documentation skills.
• Able to make strategic decisions and execute them.
• Able to prioritize based on business impact.