Food Marketing & Content Executive

Good Buddys Food Beverages Bangalore; Bengaluru; On-site; INR 600,000 - 1,200,000; Full time

Benefits offered by this job

Fixed monthly base salary

Uncapped monthly incentive structure

Job summary

Good Buddys Food Beverages Bangalore is seeking a marketing professional to drive online delivery performance, social media content, and local B2B campaigns. The role focuses on optimizing aggregator profiles, creating compelling visuals, and building corporate partnerships to boost orders and brand presence.

You will manage ads, coordinate influencer collaborations, and execute in-store and weekend promotions, aiming to elevate premium vegetarian dining experiences in Bengaluru.

Qualifications

• Preferred candidate profile details are described below.

Responsibilities

• 1) Online Delivery & Aggregator Management: optimize restaurant profiles on Swiggy, Zomato, and Ownly; launch ads, monitor promos; audit menus for pricing and stock; track conversions and improve visibility.
• 2) Social Media, Photoshoots & Content Creation: plan and shoot food photos/videos; manage Instagram/Facebook with engaging posts; write captions; engage followers and work with local influencers.
• 3) Paid Digital Advertising: set up and scale Meta and Google Ads; target premium vegetarian diners; analyze ROAS, CTR, CPC to optimize budgets.
• 4) Offline, Corporate & B2B Local Marketing: approach offices and co-working spaces for catering; build partnerships with RWAs and residential complexes; run in-store promotions and data capture.

Job description

Role & responsibilities

1. Online Delivery & Aggregator Management (ROI & Sales Driven)

• Optimize and manage restaurant profiles across online food aggregators including Swiggy, Zomato, and Rapidos Ownly.
• Design, launch, and monitor performance-driven ads and banner promotions within aggregator apps to boost daily order volumes.
• Audit online menus regularly to ensure accurate pricing, updated stock availability, and attractive food descriptions.
• Track conversion funnels, review customer feedback scores, and implement tactics to improve visibility ranks.

2. Social Media, Photoshoots & Content Creation

• Plan, style, and execute high-quality food photoshoots and short-form video reels to capture our semi-fine dining vegetarian dishes beautifully.
• Manage daily social media accounts (Instagram and Facebook) with engaging, aesthetically pleasing grid posts, stories, and trending audio reels.
• Write compelling copy and captions tailored for a premium vegetarian culinary brand.
• Interact with followers, respond directly to queries, and collaborate with Bangalore's local food influencers to boost brand reach.

3. Paid Digital Advertising (Meta & Google Ads)

• Setup, manage, and scale hyper-local paid advertising campaigns via Meta Ads Manager (Facebook & Instagram) and Google Ads (Local Search & Maps).
• Target premium food lovers, vegetarian crowds, and festive family groups within a specific radius of the restaurant.
• Analyze key advertising metrics (ROAS, Click-Through Rates, Cost Per Click) to optimize monthly ad budgets effectively.

4. Offline, Corporate & B2B Local Marketing

• Conduct active B2B outreach by directly approaching corporate offices, tech parks, business centers, and co-working spaces in Bangalore to secure lunch partnerships, catering deals, or corporate discount packages.
• Build connections with high-end apartment complexes and residential welfare associations (RWAs) to promote weekend dining, festival catering, and home delivery options.
• Design and execute in-store marketing programs, including loyalty cards, physical table-tent displays, special weekend event promotions, and customer data capture initiatives.

Preferred candidate profile

• Experience: 2 to 4 years of proven marketing experience in the food & beverage, hospitality, or cloud-kitchen industry.
• Photography/Videography: Intermediate to advanced knowledge of smartphone or DSLR photography, food styling, lighting techniques, and mobile video editing tools (e.g., CapCut, VN, or Canva).
• Platform Expertise: Full hands-on experience using Meta Ads Manager, Google Ads, Swiggy/Zomato partner dashboards, and basic local SEO tools.
• Communication & Sales: Exceptional interpersonal skills to confidently pitch dining/catering solutions to corporate HRs, facility managers, and community leaders.
• Deep understanding of the Bangalore food market is highly preferred.

Perks and benefits

• Fixed monthly base salary.
• Uncapped monthly incentive structure tied directly to delivery sales growth (Swiggy/Zomato/Ownly) and corporate event/catering conversions.