Brand & Marketing Manager (QSR / Restaurant Experience Preferred)

Apex Growth Talent; Bengaluru; On-site; INR 1,200,000 - 2,400,000; Full time

Benefits offered by this job

Direct founder exposure

Broad business exposure across QSR and

International expansion exposure

Ownership culture

Job summary

Apex Growth Talent is seeking a Brand & Marketing Manager to lead a fast-scaling hospitality group’s brand strategy and storytelling. You will own the flagship QSR’s narrative, aesthetics, and social media toward building trust and recall in a multi-vertical setup, including an international Europe launch and a B2B catering arm.

You will start hands-on as an IC, drive campaigns, and partner with operations to grow walk-ins and organic reach while shaping future team expansion.

Qualifications

• 3 to 6+ years of marketing experience with mandatory experience in F&B / QSR / Restaurant industry.
• Proven judgment in food aesthetics, content creation, and visual storytelling.
• High ownership and a founder-compatible mindset; comfortable owning both strategy and execution.

Responsibilities

• Own the brand narrative, tone, and visual identity across the hospitality portfolio, ensuring consistency and premium quality at every customer touchpoint.
• Act as custodian of brand aesthetics across social media, menus, packaging, in-store branding, and campaign creatives.
• Lead storytelling and content direction for the International brand launch and drive initiatives for the B2B catering vertical.
• Take end-to-end ownership of flagship brand's social media with a strong instinct for food aesthetics and visual storytelling.
• Design and execute campaigns to increase walk-ins, repeat visits, and reduce dependency on paid media.
• Track and analyze campaigns impact using POS data, GA, and aggregator dashboards (Swiggy/Zomato).
• Start as an IC owning execution, with plan to hire and scale the internal marketing team over time.

Skills

Marketing leadership

Aesthetics & visual storytelling

Ownership mindset

Strategic thinking

Education

Bachelor’s degree in any field

MBA preferred (Marketing & Branding)

Tools

Excel/Google Sheets

Google Analytics

POS data analysis

Swiggy/Zomato dashboards

Job description

ROLE OVERVIEW

This is a brand-building leadership role within a fast-scaling, founder-led entrepreneurial group operating across the hospitality sector.

While your primary focus will be transforming their flagship modern QSR chain into a widely recognized brand, you will also gain strategic exposure to an international dining concept (launching in Europe) and a B2B catering vertical.

This is not a pure performance marketing role. We are seeking a builder who understands how strong food brands are created through storytelling, aesthetics, and community pull.

You will begin as a hands-on Individual Contributor (IC) owning strategy and execution, with the mandate to make the primary brand one of the most trusted South Indian food brands.

ROLE DETAILS

• Role: Brand & Marketing Manager
• Experience Required: 3 to 6+ years
• Client’s Industry: Hospitality Group (QSR, B2B Catering, International Dining) | ₹15 to 20 Crore Revenue Range
• Travel Requirements: Yes (Domestic & International)
• Employment Type: Full-time
• Work Arrangement: Work from Office (WFO)
• Working Days: Monday-Saturday

ABOUT THE CLIENT’S COMPANY

Our client is a dynamic, founder-led hospitality group scaling multiple verticals at once, with a focus on long-term and sustainable growth.

• A modern South Indian QSR brand with 10+ outlets currently, expanding rapidly across India through franchise and partner-led models.
• A large-scale B2B catering operation serving 6,000–8,000+ meals a day to institutional clients, targeting 40%+ CAGR over the next 5 years.
• A premium international casual dining concept, with its first outlet launching in Europe this year.
• An early-stage, AI-led, product-first FoodTech venture solving problems within the food ecosystem.

ROLES & RESPONSIBILITIES

1. BRAND STRATEGY & PORTFOLIO OWNERSHIP

• Own the brand narrative, tone, and visual identity across the hospitality portfolio, ensuring consistency and premium quality at every customer touchpoint.
• Act as the custodian of brand aesthetics across social media, menus, packaging, in-store branding, and campaign creatives.
• Lead the storytelling and content direction for the International brand launch and drive initiatives for the B2B catering vertical.

2. SOCIAL MEDIA & CONTENT LEADERSHIP

• Take end-to-end ownership of the flagship brand's social media presence with a strong instinct for food aesthetics and visual storytelling.
• Direct and guide agencies, creators, and freelancers to produce high-quality reels and short-form video content.
• Ensure social media efforts drive genuine recall and craving, focusing on building community connection.

3. ORGANIC GROWTH & FOOTFALL GENERATION

• Design and execute campaigns specifically to increase walk-ins, repeat visits, and organic traction, reducing dependency on paid media.
• Build and manage structured neighborhood-level marketing calendars and partner with operations to ensure successful on-ground delivery.

4. DATA, ANALYTICS & BUSINESS THINKING

• Track and analyze the impact of campaigns on store-level sales, footfalls, and CAC vs. organic traction.
• Convert insights from POS data, Google Analytics, and aggregator dashboards (Swiggy/Zomato) into clear business decisions.

5. EXECUTION OWNERSHIP

• Start as a hands-on Individual Contributor (IC) owning execution, from managing agencies to building brand playbooks.
• Establish the processes required to hire and scale the internal marketing team over time.

WHAT SUCCESS LOOKS LIKE (12-18 MONTHS)

• Brand Recall: Strong recognition for the primary brand in key markets.
• Growth: Visible improvement in organic footfalls and repeat customer rates.
• Presence: A consistent, high-quality social media presence that drives engagement.
• Team: A small, high-quality in-house marketing team is hired and operational.

WHAT WE ARE LOOKING FOR

a) Must-Haves:

• Full-time bachelor’s degree in any field.
• 3 to 6+ years of marketing experience with mandatory experience in F&B / QSR / Restaurant industry.
• Proven judgment in food aesthetics, content creation, and visual storytelling.
• High ownership and a founder-compatible mindset; comfortable owning both strategy and execution.

b) Nice-to-Haves:

• MBA degree (preferably in Marketing & Branding).
• Experience scaling a consumer brand or exposure to multi-outlet restaurant businesses.
• Ability to balance creativity with commercial discipline.

c) Tools & Skills Required:

• Proficiency in Excel/Google Sheets, Google Analytics, and POS Data analysis.
• Deep understanding of Swiggy & Zomato dashboards and ecosystems.
• Ability to guide visual content and design direction effectively.

PERKS & BENEFITS

• Direct, high-impact working relationship with the Founder. You'll see the real outcome of your work daily.
• Broad business exposure across QSR, institutional catering, and international expansion.
• A genuine global-plus-local mandate: scaling operations in India while driving an international (European) launch.
• A real ownership culture. You'll get meaningful autonomy, real challenges, and real wins, with no hand-holding.

REPORTING STRUCTURE

This role reports directly to the Founder.