Flipkart Ads - Specialist

Kapiva; Bengaluru; On-site; INR 700,000 - 1,100,000; Full time

Job summary

Kapiva is seeking a highly analytical growth professional to drive our Flipkart business through performance-led initiatives. You will own revenue growth, category performance, visibility, and retail media investments across Flipkart.

The role requires ownership mindset, data-driven decision making, and strong Excel/Google Sheets skills to optimize campaigns and unlock sustainable growth across priority SKUs during major sale events.

Qualifications

• 1-3 years of experience in Flipkart Ads, marketplace growth, category growth, or marketplace performance marketing.

Responsibilities

• Own revenue growth and marketplace performance for assigned categories on Flipkart.
• Manage and optimize Flipkart Ads across PLA, Search Ads, Product Context Ads, Display Ads, and other formats.
• Drive category growth through budget allocation, bid optimization, keyword expansion, and campaign scaling.
• Improve product visibility, share of voice, search rankings, and conversion performance across priority SKUs.
• Analyze category, product, keyword, and competitor performance to identify growth opportunities.
• Develop and execute growth plans for hero SKUs, growth SKUs, and new launches.
• Lead media planning and execution for major sale events like Big Billion Days, GOAT Sale, campaigns.
• Monitor marketplace trends, category shifts, and competitive activity to drive actions.
• Track and improve metrics: Revenue, GMV, ROAS, TACOS, CPC, CTR, CVR, Organic Uplift, Category Share.
• Build reviews and actionable recommendations for leadership.

Skills

Analytical thinking

Revenue growth

Marketplace growth

Data-driven decision making

Ownership mindset

Tools

Excel/Google Sheets

Job description

We are looking for a highly analytical and growth-oriented professional to drive Kapiva's Flipkart business through marketplace advertising and performance-led growth initiatives. This role requires ownership of revenue growth, category performance, visibility, and retail media investments across Flipkart. The ideal candidate should be comfortable operating as a business owner, using advertising, search visibility, and marketplace insights to unlock sustainable

growth.

Key Responsibilities

• Own revenue growth and marketplace performance for assigned categories on Flipkart.
• Manage and optimize Flipkart Ads across PLA, Search Ads, Product Context Ads, Display Ads, and other available ad formats.
• Drive category growth through efficient budget allocation, bid optimization, keyword expansion, and campaign scaling.
• Improve product visibility, share of voice, search rankings, and conversion performance across priority SKUs.
• Analyze category, product, keyword, and competitor performance to identify growth opportunities.
• Develop and execute growth plans for hero SKUs, growth SKUs, and new launches.
• Lead media planning and execution for major sale events such as Big Billion Days, GOAT Sale, and platform-led campaigns.
• Monitor marketplace trends, category shifts, and competitive activity to drive proactive actions.
• Track and improve key business metrics including Revenue, GMV, ROAS, TACOS, CPC, CTR, CVR, Organic Uplift, and Category Share.
• Build business reviews and actionable recommendations for leadership.

Requirements

• 1-3 years of experience in Flipkart Ads, marketplace growth, category growth, or marketplace performance marketing.
• Proven track record of driving revenue growth through marketplace advertising.
• Strong understanding of Flipkart ecosystem, retail media, and marketplace growth levers.
• Experience managing large advertising budgets and revenue targets.
• Strong analytical skills with advanced Excel/Google Sheets proficiency.
• Ability to identify growth opportunities through data and translate them into scalable action plans.
• Strong ownership mindset with a focus on business outcomes rather than media metrics alone.

Preferred Qualifications

• Experience in D2C, FMCG, Consumer Health, Wellness, Beauty, Nutrition, or Consumer Brands.
• Experience owning category growth, marketplace growth, or business performance KPIs.
• Experience managing Amazon Ads alongside Flipkart Ads is a plus.