About the Role
We are looking for a Marketplace Ads Manager to lead and optimize performance advertising across platforms like Amazon Ads, Flipkart Ads, Myntra Ads, Blinkit/Zepto/Instamart and other marketplaces. The role will be responsible for driving ROAS, sales growth, visibility, and ad efficiency through data-driven campaign execution.
Key Responsibilities
1) Marketplace Ads Management
- Plan, execute, and optimize ads on Amazon (SP, SB, SD) and Flipkart Ads, Quick commerce ads
- Manage campaign structures: keyword targeting, product targeting, category targeting
- Ensure daily monitoring of campaigns and spends
2) Performance & ROI Ownership
- Drive key KPIs: ROAS, TACoS, ACOS, revenue, conversions
- Control ad budgets efficiently and improve campaign profitability
- Improve product ranking and visibility through advertising & promotions
3) Reporting & Analysis
- Create daily/weekly reports for:
- Spend vs sales
- ROAS/ACOS/TACoS
- Best performing keywords & ASINs/SKUs
- Identify growth opportunities, leakage points & improve performance
4) Listing & Content Coordination
- Coordinate with content/design teams for:
- creatives, banners, A+ content, brand store creatives
- Ensure product pages are optimized for higher conversion
5) Competitor & Market Insights
- Monitor competitor pricing, offers, and ad placements
- Suggest new campaigns/offers to improve share-of-voice
6) Cross-Functional Coordination
- Work closely with category, sales, and supply chain teams
- Ensure stock availability for running campaigns (avoid OOS impact)
Required Skills & Qualifications
- 26 years experience in Marketplace Ads / E-commerce Performance/Quick commerce ads
- Strong hands-on knowledge of Amazon Ads & Flipkart Ads
- Understanding of ACOS, ROAS, TACoS, CTR, CVR
- Good command on Excel/Google Sheets (pivot, vlookup, reporting)
- Strong analytical and problem-solving mindset
Preferred
- Experience in D2C + Quick Commerce ads
- Knowledge of tools like Helium10 / Jungle Scout / Dataweave
- Prior experience in FMCG / Electronics / Beauty / Home & Kitchen
in Home Appliances, Electronics, Beauty & Personal Care, Pet Care, or Baby Care.