Ecommerce Marketing Specialist (Amazon & Flipkart)

Luxury Personified; Delhi; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Luxury Personified in Delhi is hiring a result-oriented E-commerce Advertising Specialist to scale and optimize paid campaigns across Amazon and Flipkart. You will own campaign planning, optimization, and reporting to maximize ROAS while aligning with brand positioning and sales targets.

The role requires deep platform expertise, strong analytical thinking, and collaboration with merchandising and sales teams to drive revenue growth through performance marketing and timely promotions.

Qualifications

• Minimum 5 years of experience in a relevant e-commerce advertising role.
• Strong analytical skills and ability to interpret performance data.
• Experience with Amazon Advertising and Flipkart ads a must.

Responsibilities

• Plan, launch, and manage ad campaigns across Amazon and Flipkart.
• Monitor metrics like CTR, CVR, CPC, ACOS, and ROAS.
• Provide weekly performance dashboards and insights.
• Collaborate with content and category teams to align ad strategy with promotions.
• Leverage seasonal trends to plan promotions and ad blitzes.

Skills

Campaign planning

Performance optimization

Data analysis

Cross-functional collaboration

Tools

Amazon Advertising

Flipkart Ads

Sponsored Products/Brands/Display

Job description

We are hiring a result-ored E-commerce Advertising Specialist to scale and optimize paid advertising efforts across Amazon and Flipkart. This role requires deep platform expertise, strong analytical thinking, and the ability to maximize return on ad spend (ROAS) while aligning with brand positioning and sales goals. The candidate will play a pivotal role in driving revenue growth through performance marketing, campaign optimization, and cross-functional alignment with merchandising and sales teams. A minimum of 5 years of experience in a relevant role is mandatory.

Key Responsibiliti

1. Campaign Planning & Execution

• Plan, launch, and manage ad campaigns across Amazon & Flipkart (Sponsored Products, Sponsored Brands, Sponsored Display, PLA, PCA).
• Handle end-to-end execution from campaign setup to optimization and reporting.

2. Performance Optimization

• Monitor key metrics like CTR, CVR, CPC, ACOS, and ROAS.
• Continuously A/B test creative, targeting, placements, and budgets for performance improvement.
• Scale high-performing campaigns and pause underperformers based on data-driven insights.

3. Reporting & Insights

• Generate weekly performance dashboards using marketplace tools and internal analytics.
• Analyse campaign data to identify trends, gaps, and growth opportunities.
• Share actionable insights with internal stakeholders to inform product visibility and promotion strategies.
• Work closely with the content, creative, and category teams to align ad strategy with brand guidelines and sales targets.
• Leverage seasonal trends and sale events to plan timely promotions and ad blitzes.

5. Marketplace Trends & Tools

• Stay up to date with the latest features, tools, algorithm changes, and best practices on Amazon & Flipkart.
• Evaluate new beta features, automation tools, or third-party platforms to boost ad efficiency.