Field Sales Executive

Homelane; Coimbatore District; On-site; INR 600,000 - 900,000; Full time

Job summary

Homelane is seeking a dynamic Business Development professional for a field-led role in Coimbatore, Tamil Nadu. The candidate will generate interior-design leads locally for a FOFO partner showroom and spend most time meeting builders, brokers, and apartment communities on the ground.

The role emphasizes building channel partnerships, executing BTL activations, and converting meetings into showroom visits while tracking outcomes and maintaining partner engagement.

Responsibilities

• Build the channel: identify, onboard, and activate brokers, channel partners, and real estate consultants who can feed qualified interior leads; maintain warm relationships with regular follow-ups and visits.
• Develop builder & project tie-ups: engage developer sales and project-marketing teams; target projects nearing possession or handover with high homeowner demand.
• Generate and track leads: source leads through CP networks, builder connections, and on-ground outreach; map each lead to the right showroom or sales team.
• Run BTL activations: plan and execute society stalls, possession drives, broker meets, and referral events to lift lead flow; coordinate for on-ground execution.
• Fix and convert meetings: schedule, confirm, and ensure attendance for showroom visits and customer meetings sourced through partners.
• Close the loop: give partners timely feedback on meeting outcomes and lead status to keep them motivated and active.
• Report: maintain lead trackers, partner databases, meeting logs, and weekly activity reports; monitor partner engagement levels.

Job description

Business Development - Job Description

The Role

A high-ownership field role focused on generating interior-design leads locally for a FOFO partner showroom. Most of the time is spent on the ground meeting builders, brokers, and apartment communities not at a desk.

Responsibilities

Build the channel. Identify, onboard, and activate brokers, channel partners, and real estate consultants who can feed qualified interior leads. Keep these relationships warm with regular follow-ups and visits.

Develop builder & project tie-ups. Engage developer sales and project-marketing teams. Target projects nearing possession or handover, where homeowner demand is highest.

Generate and track leads. Source leads through CP networks, builder connections, and on-ground outreach. Map every referred lead to the right showroom or sales team.

Run BTL activations. Plan and execute society stalls, possession drives, broker meets, and referral events to lift lead flow. Coordinate internally for smooth on-ground execution.

Fix and convert meetings. Schedule, confirm, and ensure attendance for showroom visits and customer meetings sourced through partners.

Close the loop. Give partners timely feedback on meeting outcomes and lead status to keep them motivated and active.

Report. Maintain lead trackers, partner databases, meeting logs, and weekly activity reports; monitor partner engagement levels.