Field Sales Executive

Homelane; Chennai District; On-site; INR 600,000 - 800,000; Full time

Job summary

Homelane in Chennai is seeking a hands-on Business Development professional to generate interior-design leads locally for FOFO partner showrooms, spending significant time on the ground with builders, brokers, and apartment communities.

The role focuses on building the channel, developing tie-ups with developers, generating and tracking leads, and driving on-ground activations and showroom conversions through partner collaboration.

Responsibilities

• Build the channel. Identify, onboard, and activate brokers, channel partners, and real estate consultants who can feed qualified interior leads.
• Develop builder & project tie-ups. Engage developer sales and project-marketing teams. Target projects nearing possession or handover, where homeowner demand is highest.
• Generate and track leads. Source leads through CP networks, builder connections, and on-ground outreach. Map every referred lead to the right showroom or sales team.
• Run BTL activations. Plan and execute society stalls, possession drives, broker meets, and referral events to lift lead flow. Coordinate internally for smooth on-ground execution.
• Fix and convert meetings. Schedule, confirm, and ensure attendance for showroom visits and customer meetings sourced through partners.
• Close the loop. Give partners timely feedback on meeting outcomes and lead status to keep them motivated and active.
• Report. Maintain lead trackers, partner databases, meeting logs, and weekly activity reports; monitor partner engagement levels.

Job description

Business Development - Job Description

The Role

A high-ownership field role focused on generating interior-design leads locally for a FOFO partner showroom. Most of the time is spent on the ground meeting builders, brokers, and apartment communities not at a desk.

Responsibilities

• Build the channel. Identify, onboard, and activate brokers, channel partners, and real estate consultants who can feed qualified interior leads. Keep these relationships warm with regular follow-ups and visits.
• Develop builder & project tie-ups. Engage developer sales and project-marketing teams. Target projects nearing possession or handover, where homeowner demand is highest.
• Generate and track leads. Source leads through CP networks, builder connections, and on-ground outreach. Map every referred lead to the right showroom or sales team.
• Run BTL activations. Plan and execute society stalls, possession drives, broker meets, and referral events to lift lead flow. Coordinate internally for smooth on-ground execution.
• Fix and convert meetings. Schedule, confirm, and ensure attendance for showroom visits and customer meetings sourced through partners.
• Close the loop. Give partners timely feedback on meeting outcomes and lead status to keep them motivated and active.
• Report. Maintain lead trackers, partner databases, meeting logs, and weekly activity reports; monitor partner engagement levels.