Field Officer

Cadila Pharmaceuticals Limited; Surat; On-site; INR 350,000 - 550,000; Full time

Job summary

Cadila Pharmaceuticals Limited is looking for a field-based Sales professional to drive prescription generation and meet sales targets across the Surat territory. You will strengthen doctor and chemist networks, ensure product availability, and actively promote products to boost Rx demand and secondary sales.

The role requires building strong professional relationships, booking orders to maintain stock, and executing management-approved sales strategies.

Qualifications

• Promote products to generate Rx demand and secondary sales.
• MaintainDoctor Call Average and high coverage metrics.
• Build strong professional relationships with doctors, consultants and chemists.
• Identify new markets and opportunities within the territory.
• Coordinate with stockists and C&F agents for seamless supply.

Responsibilities

• Achieve and surpass Sales Budget and YPM for the territory.
• Promote products to generate Rx demand and secondary sales.
• Personally book orders to maintain stock and avoid stock-outs.
• Maintain Doctor Call Average of 10+1 per day; ensure 95% MCR coverage; min 5 chemist calls per day.
• Implement sales/marketing strategies; identify new opportunities; expand doctor base.
• Manage stockists and distributors; monitor stock movement and expiry management.
• Organize symposiums, seminars, and doctors’ meetings; participate in company meetings.
• Submit Daily Work Plans and Daily Call Reports; provide market feedback to Product Management; ensure timely expense statements.
• Adhere to company policies and ethical promotion standards; in absence, designee handles responsibilities.

Skills

Call Excellence

Chemist Relationship

Doctor Relationship

Territory Mapping

Secondary Sales Tracking

Communication Skills

Product Detailing

Relationship Building

Territory Planning

Sales Execution

Market Intelligence

Adaptability

Ownership & Accountability

Independent/Collaborative work

Job description

Job Description:

Role Objective

To drive prescription generation and achieve assigned sales targets by effectively promoting the company’s products, strengthening doctor and chemist relationships, and ensuring product availability across the territory.

Principal Tasks & Responsibilities

1. Sales & Target Achievement

• Achieve and consistently surpass the assigned Sales Budget and YPM (Yearly Performance Milestone) for the territory.
• Ensure effective product promotion to generate Rx demand and secondary sales.
• Personally book orders to maintain adequate stock levels and avoid stock-outs.

2. Doctor & Chemist Coverage

• Maintain a Doctor Call Average of 10+1 per day.
• Achieve Minimum 95% MCR (Monthly Call Report) coverage.
• Ensure a minimum of 5 chemist calls per day.
• Build strong professional relationships with key doctors, consultants, and retail chemists.

3. Market Development & Strategy Implementation

• Implement sales and marketing strategies designed by management.
• Identify potential markets and new customer opportunities within the territory.
• Expand doctor base and enhance prescription share.

4. Stockist & Distribution Management

• Manage relationships with Stockists and C&F agents to ensure seamless supply.
• Monitor product availability, stock movement, and expiry management.

5. Promotional Activities

• Organize and conduct symposiums, seminars, and doctors’ group meetings.
• Actively participate in Cycle Briefing Meets and other company meetings.
• Ensure effective use of promotional inputs and materials.

6. Reporting & Compliance

• Plan daily work schedules effectively and submit Daily Work Plans.
• Submit Daily Call Reports through the PHYZII reporting tool.
• Provide structured market feedback on company and competitor products to the Product Management Team.
• Submit expense statements within stipulated timelines.
• Ensure adherence to company policies and ethical promotion standards.

7. Accountability

• In the absence of the job holder, responsibilities will be handled by the designee assigned by the reporting manager.

Key Skills & Competencies

• Call Excellence
• Chemist Relationship and networking
• Doctor Relationship and network
• Territory Mapping
• Secondary Sales Tracking
• Strong communication and impactful presentation skills
• Scientific product detailing & effective objection handling
• Relationship building and influencing ability
• Territory planning & time management
• Sales execution and target orientation
• Market intelligence gathering and reporting
• Adaptability, ownership mindset & accountability
• Ability to work independently as well as collaboratively